CHARITY

ACTIVITY

BANKS IN THE NORTH-WEST

IN 2011

Issue 12

St. Petersburg

20 1 2 g.

Content

Agropromcredit …………………………………….
Alfa Bank ….………………………………………
Baltinvestbank ……..…..…………………………..
Bank "Saint-Petersburg" …………………………...
BFA ………………………………………….............
Viking ……………………………………………….
Gazprombank ………………………………………...
Credit Agricole………………………….………….
Mosoblbank …………………………………………
Opening ……………………………………………
Petersburg City Bank…………………....
Promsvyazbank ……………………………………...
St. Petersburg Currency Exchange……………
North-Western Bank of Sberbank of Russia ……….
Energomashbank ……….…………………………….

Charity and sponsorship

Bank "AGROPROMCREDIT" in 2011

In 2011, AGROPROMCREDIT Bank continued to implement the policy of social responsibility of business, directing its sponsorship and charitable initiatives to promote the development of education and art, to preserve the cultural and historical heritage of Russia, to organize and hold socially significant events in the regions of its presence.

Traditionally, the Bank paid great attention to caring for the younger generation, educating them in kind and respectful attitude history, art and society. During the year, the Bank actively supported children's holidays and took part in campaigns aimed at helping children left without parents.

A significant contribution was made by the Bank to the preservation of the history and traditions of the Russian people. Painting, music, folk crafts - this and much more was included in the list of his charitable initiatives in 2011.

AGROPROMCREDIT Bank supported the holding of the VII Solemn ceremony of awarding the People's Prize "Bright Past" in Chelyabinsk.

AGROPROMCREDIT Bank sponsored a festive concert at the Ozerov's House cultural center in Kolomna, which took place as part of the Theatrical Lounge project of the Central House of Actors. .

Bank "AGROPROMCREDIT" opened a personal exhibition of paintings "The Mood of Colors" by the Orenburg artist Albina Kalvina in the office of the Orenburg branch.

Bank "AGROPROMCREDIT" provided charitable support to the State Educational Establishment "Children's Home with. Voskresenskoye” in the Saratov region and presented gifts to its pupils in honor of the 15th birthday of the social institution.

Bank "AGROPROMCREDIT" became a participant of the All-Russian action "George Ribbon", dedicated to the 66th anniversary of the Victory in the Great Patriotic War.

AGROPROMCREDIT Bank, together with the Administration of the Central JSC of the Administration of Tyumen, organized a charity concert "Victory Spring ..." for veterans of the Great Patriotic War.

Bank "AGROPROMCREDIT" acted as one of the sponsors of the annual creative competition "Yuntagor" in Kogalym, traditionally held by the Department of Culture and Youth Policy of the City Administration.

AGROPROMCREDIT Bank held a charitable campaign "Care for children - care for the future!", providing targeted assistance to 15 children's institutions in all regions of the Bank's presence.

AGROPROMCREDIT Bank supported the Administration of Surgut in organizing and holding the City Day and sponsored the celebrations.

AGROPROMCREDIT Bank helped a young musician from Saratov to take part in the international competition-festival of folk music Samorodki-2011.

Bank "AGROPROMCREDIT" sponsored the "Wealth of the Siberian Territory" nomination of the XI Interregional television competition of music videos about the native land "LOVE YOU ...", held in honor of the Day of the city of Tyumen.

AGROPROMCREDIT Bank took part in the charitable campaign "Let's get the child to school" held in Orenburg.

AGROPROMCREDIT Bank supported the holding of festive events in honor of the City Day in Kurgan and Shadrinsk, sponsoring several entertainment programs.

In honor of the beginning of the new academic year, AGROPROMCREDIT Bank held a charity event for pupils of sponsored boarding school No. 27 in Kemerovo.

Bank "AGROPROMCREDIT" sponsored the nomination "Teacher of the Year" of the city competition "Teacher of the Year - 2011", held in Surgut.

AGROPROMCREDIT Bank sponsored the exhibition of folk art "Lyudmila Zyurkalova: Keeper of Mastery and Beauty" in Tyumen, timed to coincide with the 60th anniversary of the famous Tyumen master of folk art.

AGROPROMCREDIT Bank handed over an exhibition-collection of Russian copper coins of the 18th century to the branch of the Regional Museum of the History of Kurgan for exposition.

Bank "AGROPROMCREDIT" acted as the organizer and sponsor of the New Year's party " winter fairy tale» in the children's traumatological and orthopedic department of the district clinical hospital "Traumatological Center" in Surgut.

AGROPROMCREDIT Bank wished a Happy New Year and Merry Christmas to the pupils of the children's boarding school in the city of Kurgan and presented the children with useful gifts.

AGROPROMCREDIT Bank provided assistance to the Charitable Foundation for the Support of Philharmonic Activities in the Kurgan Region in holding the concert season in 2012.

Bank "AGROPROMCREDIT" congratulated lonely elderly people living in the Social Service Institution of the Khanty-Mansiysk Autonomous Okrug - Yugra "Gerontological Center" on the holidays by organizing a festive banquet for them.

AGROPROMCREDIT Bank provided charitable support to sponsored boarding school No. 27 in Kemerovo and congratulated its pupils on the New Year.

Charitable activities of ALFA-BANK in the North-West

in 2011

Volunteer initiatives at Alfa-Bank

Alfa-Bank pays great attention to charitable events. A part of the Bank's corporate culture has long been the support of those who need help - material or moral. Volunteers support children's organizations, visit children in orphanages - the bank-wide campaigns "Christmas Miracle", "Children's Day", "Help Get Ready for School" are traditionally held. Volunteers also take care of veterans of the Great Patriotic War. War heroes receive financial assistance, gifts and, most importantly, feel the care of those who are grateful to them for their accomplished feat. Charitable initiatives are not limited to festive events; the Bank's employees are always ready to respond to a request for help.

Action "Christmas Miracle"

New Year and Christmas are the most family holidays of the year. These days, children who, for one reason or another, cannot spend holidays with their parents, especially need attention and care. Every year, Alfa-Bank volunteers congratulate their wards on the holidays and, of course, take part in all New Year events with joy. After all, the main goal of the action "Christmas Miracle" is not only to provide material assistance to children left without parental care, but also moral support for those who so lack parental warmth.

St. Petersburg

Employees of the St. Petersburg branch of Alfa-Bank took part in the Give Warmth to a Child charity event, organized by the Time to Help foundation. Every year since 2007, from October to February, residents of Russia and foreign countries, as well as organizations, collect mittens and other warm clothes for orphans living in the Leningrad Region. “We want the help provided by the bank and its employees to be really necessary, which is why we started cooperation with the Time to Help Foundation, the main front of which is orphanages and orphanages in the Leningrad Region, remote from St. As a result, they receive less help from philanthropists,” says Andrey Kurbatov, manager of the St. Petersburg branch of Alfa-Bank.

It is important that Alfa-Bank employees not only responded to the collection of things for children, but also supported volunteer events held as part of the “warm campaign”. A team of volunteers on a day off together with the guys from Boksitogorsk orphanage took part in the shooting of the cartoon, the scenery for which, according to the creative plan of the authors, was made of simple wrapping paper, adhesive tape, markers. The theme of the work of art was an ordinary mitten as a symbol of not only the warmth of hands, but also the warmth of hearts.

In just six months of 2011, according to a rough estimate, all the participants of the campaign collected winter clothes worth at least 500 thousand rubles. Parcels were sent to children from orphanages in Boksitogorsk, Pikalevo, Lodeynoye Pole and other regional cities - in total, at least 1,000 orphans were helped.

“The Give Warmth to a Child campaign has been running for five years now, and we are pleased that business companies have begun to support it. By the way, there are still few of them - about ten in all of Russia. But even fewer are those who are ready to participate not only from a financial point of view, but also from a volunteer point of view. The contribution of personal time, a smile is especially valuable,” says Oksana Rumyantseva, president of the Time to Help charity foundation.

Arkhangelsk

In Arkhangelsk, the staff tried to help the pupils of the Raduga Social Rehabilitation Center, which they chose on the recommendation of regional charitable foundations as really in need of help. To cheer up the guys from Raduga in this difficult New Year for them, the employees collected gifts for them. The meeting with the guys was very touching and really warm.

Kaliningrad

In Kaliningrad, Bank employees patronize the Railway orphanage for children with developmental delays. To support the children, Alfa-Bank employees collected shoes, personal hygiene items, and toys for them. The Bank financed the purchase of new generation ultraviolet bactericidal lamps, which allow disinfecting the premises even when there are children in it.

Murmansk

In Murmansk, for the eleventh year in a row, Bank employees patronize the Murmansk Orphanage, providing the kids with the most necessary items, as well as bringing them indispensable sweets! Employees of Alfa-Bank really come here already as to old acquaintances, they can drop in after work, visit familiar children. This is a vivid example of real responsibility "for those who have been tamed."

Every year, Alfa-Bank congratulates veterans of the Great Patriotic War and home front workers on Victory Day. This is a necessary help, because our war heroes receive financial support, certificates for medicines, household appliances and other useful gifts. Of course, employees are sure to arrange holidays for them: tea parties, concerts and just communicate with the heroes of the war. After all, everyone had their own path in the war, and everyone has something to remember - these people who overshadowed the country. And for those who find it hard to leave the house, guests from Alfa-Bank come straight home with congratulations.

St. Petersburg

The St. Petersburg branch solemnly and colorfully celebrated the Victory Day in the capital of the Northern Fleet - Severomorsk. At the request of the Murmansk regional branch of the All-Russian Movement for the Support of the Fleet, the Bank transferred to the organization an amount that allowed it to organize a number of festive events, including the laying of wreaths and congratulations to veterans in Murmansk and Severomorsk and the publication of holiday thematic newspapers.

Employees of the branch in St. Petersburg and operational offices in Murmansk, Arkhangelsk and Kaliningrad congratulated their relatives and friends, whose youth, and sometimes childhood, fell on the war years. The Bank allocated funds for the purchase of gift medical certificates.

in 2011

Every year, BALTINVESTBANK allocates significant funds for charitable projects: financing the restoration of historical monuments and modern cultural projects, sports development, social assistance programs for educational and medical institutions, orphanages, support for law enforcement agencies, etc.

Social programs

In 2011, BALTINVESTBANK provided financial support to the Children's Charitable Foundation "Mercy to orphans". The Committee of this organization has been cooperating with the Bank for 17 years and is implementing several different projects aimed at improving the material base of orphanages, personal rehabilitation, and social adaptation of orphanage graduates. In particular, on specific requests, pupils of five children's orphanages located in the city of St. Petersburg and in the Leningrad region receive constant assistance. Also, annual financial assistance for a series of events that promote the psychological, physical and social rehabilitation of disabled children was received by the St. Petersburg Center for Leisure and Development for Disabled Children "Umka".

During the year, BALTINVESTBANK made charitable donations to the Teply Dom Children's Help Fund in organizing events that allow the Fund to draw the attention of society and the press to the problems of children from socially unprotected families.

Traditionally, for several years the Bank has been providing targeted, monthly assistance to families with children with disabilities from birth and socially unprotected families.

In 2011, BALTINVESTBANK provided material assistance by paying for an urgent skull surgery for Maxim Polyakov, a disabled child from childhood, supported the Fund for the Protection of War Disabled Persons and Residents of Besieged Leningrad, and helped in the purchase of clothes for the pupils of the SSUSO Boarding School for Children with Mental Disabilities No. 4" (Pavlovsk, Leningrad region).

Education, culture and art

BALTINVESTBANK pays special attention to the implementation of various educational and cultural programs. Thus, in 2011, he provided charitable assistance to the Cultural Foundation "Famous University Students of St. Petersburg State University" for the preparation and holding of a solemn event to celebrate the 10th anniversary, as well as for organizing the presentation of the foundation's publications at the International Book Fair in London. Supported the Northern (Arctic) Federal University in the opening of a chess club named after

Interbank events

BALTINVESTBANK assisted in organizing events of the National Banking Club aimed at the development of banking activities in Russia.

Charity and sponsorship

Bank Saint Petersburg in 2011

The main direction of the Bank's charitable activities is the implementation of long-term programs aimed at supporting the education and upbringing of the younger generation. Being the largest city bank, Bank Saint Petersburg does not separate itself from the socially significant and cultural programs of our city, taking an active part in them.

In 2011, the Bank continued to implement the long-term assistance program for the Kolpino Orphanage-School No. 27, launched in the summer of 2006, when the Bank became a member of the institution's Board of Trustees. We not only support the material and technical base of the school, but also help children receive additional professional education and take care of treatment and recreation. The Bank sponsored children's recreation at the Blue Lake Children's Camp and on the Black Sea coast, participation in a children's festival in Bulgaria, and a New Year's ball for graduates of orphanages in the Yusupov Palace. In addition, we have introduced a system to encourage talented teachers of the orphanage-school.

In partnership with the city administration, programs are being implemented related to social support for veterans of the Great Patriotic War, blockade survivors and the disabled. Being a member of the Governor's program "Debt", the Bank actively supports the main areas of assistance to the older generation.

The Bank takes an active part in the implementation of significant charitable city programs. By supporting the "Help for Homeless Dogs" fund, the Bank is involved in raising funds for the construction of a new animal shelter.

The Bank regularly allocates significant funds to finance projects related to the preservation and restoration of historical monuments. With the assistance of the Bank, the unique historical monuments of St. Petersburg and its famous suburbs were restored. For example, a memorial tombstone was installed for A. Geyrot, the author of the first guide to Peterhof. Funds were allocated for the restoration of the Ascension (Sophia) Cathedral in the city of Pushkin.

Charitable assistance provided by the Bank is also aimed at supporting and developing the social infrastructure of satellite cities and settlements Leningrad region. One of the most notable charitable projects of the Bank was the financing of the City Day in Priozersk. The Bank also sponsored a festive concert dedicated to the 75th anniversary of Kolpino.

The Bank's sponsorship policy provides for priority support of core events initiated by the banking community.

Charitable activities of BFA Bank in 2011

BFA Bank traditionally takes an active social position, an integral part of which is charity. In 2011, BFA Bank supported sports, helped families in difficult life situations, and also supported innovative and student competitions.

In May 2011, BFA Bank became a partner of the IV Basketball Tournament of the Women's Basketball Amateur League of St. Petersburg, which took place on May 7-9, 2011. 6 teams took part in the tournament. The winners were awarded memorable prizes - cups and balls from the partner of the tournament.

BFA Bank is a regular partner of the Changellenge SPb project, which brings together active and ambitious students to meet with employers and businesses through business case championships, educational and entertainment events. In 2011, with the support of the BFA Bank, the spring and autumn Changellenge Cup SPb championships were held, each of which was attended by about 700 students.

BFA Bank also became a partner of the BIT-North-West innovation project competition organized by the St. state university Economics and Finance (SPbGUEF). The competition helps attract investment to Russian innovative companies and develops an entrepreneurial culture in the Russian high tech sector. At the final of the competition on April 29, 2011, BFA Bank presented a cash certificate to the Web-Notifier project for the instant delivery of information messages.

For several years, BFA Bank has been actively cooperating with the Teply Dom charitable foundation, which provides assistance to low-income families with children in difficult life situations. In 2011, BFA Bank took part in the 2nd and 4th Charity futsal tournaments "League of Winners", as well as in the 4th Charity Paintball Tournament "Golden Lion Cup" .

Charity and sponsorship

VIKING in 2011

For almost a quarter of a century, Viking Bank, the First Commercial Bank of New Russia, has singled out the implementation of various charitable and sponsorship projects as one of its main areas of activity. Traditionally following the principles of corporate social responsibility, the Bank expands its social program every year. In 2011, Viking continued to work on long-term projects aimed at providing social support to vulnerable groups of the population, promoting healthcare, culture and sports. Some areas of sponsorship activities have been significantly expanded, including geographically, and several new projects have emerged, such as the establishment of nominal scholarships for the best students of leading universities in St. Petersburg. The Bank's management believes that business should not only be profitable, but also responsible to customers, partners, the state, and it is always important to remember that there are those who need help and support nearby.

Social programs

In 2011, Viking Bank continued to implement a program related to the financial support of disabled people with minor children. This program has been successfully implemented by the Bank for more than 16 years.

"First Exhibition Association" thanked MOSOBLBANK for their trust and awarded the Diploma "For active participation in the Credit Fair, a decent level of organization of the exhibition stand, as well as fruitful cooperation and professional advice."

30.09.2011 / Charity concert "Caring Rock" was held with the participation of MOSOBLBANK.

“If a person cannot be cured, this does not mean that he cannot be helped” - this is the motto of the Vera Charitable Foundation. The organization has been operating since 2006 and supports those hospices where medical, social, psychological, legal and spiritual assistance is provided completely free of charge.

The solemn line was also held in the MOU "Special (correctional) general education school of the VIII type No. 4 of the city district of Yakutsk." Honored guests came to congratulate the children: a representative of the Public Chamber under the Government of the Republic of Sakha (Yakutia), a representative of the Administration of the city of Yakutsk, a representative of the Yakut Diocese. On behalf of MOSOBLBANK, the director of Branch No. 9 in Yakutsk Ranchinskaya Svetlana Vladimirovna addressed the children, she wished them success in their studies and presented them with a laptop and a music center.

In addition, on the eve of the academic year, MOSOBLBANK presented a gift to the Republican Orphanage in Izhevsk.

On September 1, the holiday "First Bell" took place in boarding school No. 27 of the city of Kemerovo. The event was attended by the Manager of the Additional Office "Leninsky" of Branch No. 11 of MOSOBLBANK. He delivered a welcoming speech to the pupils of the boarding school and teachers. Grade 5 students were given packages with stationery sets for classes and sweet gifts.

09/05/2011 / Events with the participation of MOSOBLBANK took place in the Moscow region.

MOSOBLBANK always keeps abreast and actively participates in the life of many cities and towns.

In August, Gorki-2 hosted a celebration dedicated to the 87th anniversary of the Village Day. On behalf of MOSOBLBANK, children from large and disadvantaged families were given bicycles.

The head of the rural settlement Gorskoye Isaykina Nadezhda Yegorovna expressed her gratitude to the President of JSCB MOSOBLBANK Alexander Andzheevich for organizing a charity event!

An important event took place in Kolomna. On September 2, the head of the RODO and the manager of the Kolomna subsidiary presented two washing vacuum cleaners to the Municipal Educational Institution for orphans and children left without parental care in the city of Kolomna.

Employees of DO "Kolomna" have been communicating with the staff and small pupils for several years. MOSOBLBANK takes part in holidays and significant events for the Orphanage, is a member of the Board of Trustees of the Orphanage.

On September 3-4, Odintsovo hosted events dedicated to the celebration of the City Day. MOSOBLBANK took an active part in the celebrations and awarded the best sportsmen of the city. The ceremony was attended by two-time Olympic champion, Hero of Russia, deputy of the Moscow Regional Duma Larisa Lazutina.
In addition, MOSOBLBANK took part in the Festival of National Cuisines, Reception of the Head of Pushkino. The event was attended by the leadership of the region and the city, the heads of all settlements, honorary residents of the city and region, deputies, representatives of the regional administration.

Traditional festive events dedicated to the Day of the Ruza municipal district and the city of Ruza were held on August 26 and 27. Ruzhany and guests of the city and the region became participants in mass celebrations, during which a rich festive program was presented.

City Day celebrations were also held in Schelkovo-3. In the official part, there was time for solemn words, and for the presentation of honorary awards and gifts, and for the march of military units represented in Shchelkovo-3. The second part, entertaining, was devoted to folk festivals with their traditional attributes - a festive open-air concert and field kitchen treats. MOSOBLBANK congratulated the guests and residents of Chkalovsky settlement on the occasion of the Air Fleet Day and City Day.

24.08.2011 / MOSOBLBANK supported a number of events in the Moscow Region.

On August 6, Aprelevka celebrated the 50th anniversary of the city. MOSOBLBANK took an active part in the celebration. By tradition, the main celebrations were held in the central part of the city and at the stadium. An interesting entertainment program awaited the guests with the participation of folklore groups from Moscow and the Moscow region, a children's choir ensemble and an equestrian club. A special entertainment show was organized for young April residents. The solemn part began with congratulations from the Administration of the city and the Naro-Fominsk region. Honorary residents were presented with memorable gifts from MOSOBLBANK. In the evening, the Honored Artist of the Russian Federation Felix Tsarikati congratulated the residents of Aprelevka. More people attended the festivities.

On August 10, MOSOBLBANK took part in the celebration of the Builder's Day in Kolomna. The solemn meeting took place in the new Skating Center of the Moscow region "Kolomna". The head of the urban district, Valery Ivanovich Shuvalov, congratulated the audience on the holiday and presented memorable gifts and Certificates of Honor. Employees of the Kolomna Additional Office took part in the award ceremony.

From 11 to 14 August, the 46th open championship of Russia in helicopter sports was held at the Drakino airfield near Moscow, in the Serpukhov district. This competition is considered a dress rehearsal for the 14th World Championships, which will be held in August 2012. also at the Drakino airfield. The helicopters of not only representatives of Russia, but also teams from Ukraine, Austria, Germany, Great Britain took off into the sky of the Serpukhov region. From the stage, commentator Dmitry Gubernev announced that MOSOBLBANK not only took part in the organization of the Russian championship, but also established a special nomination “the most elegant flight”. The winner in this nomination was the team of the Moscow region, which competes on a domestically produced MI-2 helicopter. The peculiarity of this team is that the crew consists exclusively of representatives of the beautiful half of humanity.

22.08.2011 / MOSOBLBANK took part in the celebration of City Days in the Central Federal District.

August is the time when many Russian cities celebrate birthdays. MOSOBLBANK traditionally takes an active part in these events. Celebrations have already taken place in Bezhetsk, Orel, in the Krasnokholmsky district and many other parts of Russia.

August 5 in Belgorod celebrated the day of the city. This date has great value for residents of Belgorod. It was on this day that Soviet troops liberated the city from Nazi invaders in 1943. Residents and guests of the city were able to watch a theatrical performance at the monument to Prince Vladimir, a solemn passage of the troops of the Belgorod garrison and a parade-concert on Cathedral Square. MOSOBLBANK solemnly congratulated war veterans and honorary citizens of the city on the holiday and presented memorable gifts.

On the same day, the same events were held in the city of Orel. The holiday took place on the central square of the city, in the children's park and in the city administration. MOSOBLBANK took a direct part in the parade of the newlyweds "Eagle - the Constellation of Love".

The 233rd anniversary of the city was also celebrated in Sudogda. Due to the fact that 2011 is declared the year of Cosmonautics in Russia and this year marks the 50th anniversary of the first flight into space of Yuri Gagarin, a Carnival dedicated to this topic was held on the Day of the City of Sudogda. The development of this theme through creativity and game forms has significantly expanded the horizons of residents of all ages. The opening of the holiday began with the carnival procession "Parade of the Planets". MOSOBLBANK supported this event.

And in Stary Oskol, with the help of MOSOBLBANK, a solemn honoring of athletes and sports workers of the Stary Oskol city district took place in honor of All-Russian day sportsman. This event is traditionally held by the Department of Physical Culture and Sports in order to promote physical culture and sports, healthy lifestyle life, attracting the population to regular physical culture and sports, supporting talented athletes. On this day, more than a hundred people received certificates of honor, diplomas and cash prizes for high sports achievements and personal contribution to the development of physical culture. By tradition, veterans of the Sport received valuable gifts from MOSOBLBANK for the holiday

15.08.2011 / Day of the Navy in the city of Polyarny, Murmansk region, was held with the participation of MOSOBLBANK.

On July 31, 2011, in ZATO Aleksandrovsk (Polyarny) of the Murmansk region in the waters of the Ekaterininskaya harbor of the Kola Bay, a naval parade was held dedicated to the celebration of the Day of the Russian Navy. The command of the parade was carried out by Rear Admiral, Commander of the Kola Flotilla of Diverse Forces. On the upper deck of the naval floating workshop "Krasny Gorn", an observation deck was organized for invited guests, where everyone could use military binoculars for the convenience of viewing the parade.

The parade was opened by Rear Admiral On the commander's boat, he made a round and congratulated the crews of surface ships and submarines based in Ekaterininskaya harbor. At the end of the round, the Commander boarded the Red Horn, where he delivered a traditional celebratory speech, the end of which served as a signal for a volley of artillery opening the naval parade.

Participated in the parade unique ships and submarines of the Northern Fleet. Among them was the Small Rocket Ship Rassvet, listed in the Guinness Book of Records as the ship with the largest ratio between armament and displacement. During the parade, naval ships practiced various combat missions, such as: setting up electronic and thermal interference, live firing with reactive depth charges from the RBU-6000 installation, torpedo attack, combat sweeping and destruction of a sea mine, imitation of a missile attack, etc.

Among the invited guests were representatives of the regional administrations of the Vologda, Belgorod and Irkutsk regions, representatives of ship repair enterprises, as well as enterprises patronizing specific ships of the Kola flotilla of diverse forces.

As a result of the event, the President of JSCB MOSOBLBANK received a letter of thanks on behalf of the Commander of the Kola Flotilla, Rear Admiral

08/15/2011 / Summer is full of holidays and events in the cities of our large country. MOSOBLBANK actively supports and participates in them.

In Suzdal, MOSOBLBANK took part in a sporting event with the best Russian traditions - Laptya Festival. Participants of the event - more than 300 athletes - overcome the race distance of 1 verst (1076 m), and also play football in old Russian shoes. Spectators and fans also take an active part in the festival: they throw bast shoes for a distance, they jump in length, they stuff the ball in bast shoes, they beat onions with bast shoes, they carry bundles of firewood for speed in bast shoes. The winners received prizes from sponsors.

In June, we celebrated the Day of the District of Krasny Kholm, Tver Region, in which MOSOBLBANK took part. The holiday began with a prayer service at the cross, which is installed on the territory of the St. Nicholas Anthony Monastery. Then, flowers were laid at the memorial to fellow countrymen who died during the Great Patriotic War, and at the graves of wars-internationalists. Later, the construction of a festive column began at the District Administration. To the sounds of a brass band with bouquets of flowers, the residents of the city and the region solemnly marched to the stadium, where the Krasnokholmtsev was greeted by the Head of the district yov. He thanked his countrymen for their work. Awarded prizes in various categories. The festivities ended with festive fireworks.

In Tambov, MOSOBLBANK took part in organizing mini-football competitions of the Dynamo physical culture and sports society, in which the teams of seven territorial departments of the federal law enforcement agencies of the Tambov region competed for the championship. In the final match, the players of the Ministry of Internal Affairs and the Federal Penitentiary Service met, this time the police won. The winners received cash prizes.

11.08.2011 / Many cities of our country celebrate birthdays in summer. MOSOBLBANK traditionally takes an active part in the Events.

In July, MOSOBLBANK took part in the celebration of the 560th anniversary of the founding of the settlement of Volodarsky. The anniversary took place on the territory of the Nasorogi stadium, where children's attractions were located, clowns were present, horseback riding was organized, a large balloon was installed, on which many people could fly. The winners of children's competitions received a souvenir from the Bank. At the solemn part of the event, the Head of the administration of the village of Volodarsky spoke and presented memorable gifts to the honorary residents of the village: honorary housing and communal services workers, cultural workers and families who had twins this year. Anniversaries who celebrated their golden wedding this year also received memorable gifts. At the end of the solemn part, the residents of the village were invited to a festive concert with the participation of pop performers.

Kashira celebrated its 655th anniversary in July. Mass festivities, concerts and competitions were held in the city. City pop singers Prokhor Chaliapin and Yulian MOSOBLBANK became a sponsor of the musical interactive program "Play, accordion!"

Festive events were also held in Zaraysk. The city is 865 years old. Ensembles of folk songs from Belarus, Romania, Bulgaria came to the holiday, there were stars of the national stage. Within the walls of the Administration of the Zaraisk municipal district, a ceremony of awarding honorary citizens of the city was held. There were congratulations from the Head of the Zaraisk District Evlanov A.V., the Head of the City, the Minister of Agriculture of the Moscow Region The Head of the City presented a letter of thanks to the President of JSCB MOSOBLBANK A.A. bouquets of fresh flowers from MOSOBLBANK.

MOSOBLBANK took an active part in the organization of the annual Festival "Waltz of Flowers" in the Lukhovitsky Municipal District. The holiday gave pleasure from contemplating beautiful compositions of flowers and united the inhabitants of all settlements of the region: Golovachevskoye, Beloomut, Krasnaya Poyma, Gasoprovodsk, Lukhovitsy.

10.08.2011 / MOSOBLBANK took part in the XXII Siberian International Marathon.

The team of Branch No. 7 of JSCB MOSOBLBANK 12 people took part in the XXII Siberian International Marathon. Bank employees came to the start in branded T-shirts with logos and ran 6 km with the flag of the credit institution.

The event took place on August 6 and was dedicated to the 2500th anniversary of the marathon movement. The number of participants was almost runners from 38 regions of Russia and 17 foreign countries, including the USA, Germany, France, India, Ecuador, Great Britain. The leading organizations of Omsk consider it an honor to maintain the traditions of the annual race. MOSOBLBANK actively assists in promoting public initiatives.

07/19/2011 / The Mayor's Office of Arkhangelsk announced Gratitude to Branch No. 5 of MOSOBLBANK for assistance in the implementation of a social project to resettle citizens from dilapidated and dilapidated housing.

On July 18, the City Hall of Arkhangelsk solemnly announced Gratitude to the staff of Branch No. 5 of MOSOBLBANK for their assistance in implementing a social project to resettle citizens from dilapidated and dilapidated housing. MOSOBLBANK has established preferential rates for issuing funds transferred from the City Hall to the population. Thus, all participants in the social project for the resettlement of dilapidated and dilapidated housing can receive cash from MOSOBLBANK with a minimum commission.

MOSOBLBANK continues to cooperate with the Mayor's Office of the city of Arkhangelsk in all areas, including the social project for the resettlement of citizens from dilapidated and dilapidated housing.

16.06.2011 / MOSOBLBANK became a partner of the CSI3* International Show Jumping Tournament.

From June 9 to June 12, 2011 on the basis of the Olympic training and sports center "Planernaya" international competitions in equestrian sport (show jumping) CSI3 * for the prizes of the ST-MEDIA Publishing House were held. Their prize fund was EUR.

Equestrian sport is one of the most spectacular and unusual sports, where a horse is a full partner of an athlete in the fight for gold medals. Jumping has been part of the Olympic Games since 1912. During the competition, the rider and the horse must overcome from 10 to 13 obstacles set up on the show jumping field. For the destruction of the obstacle, the refusal of the horse to jump, the athlete is awarded penalty points. For a fall from a horse or with it, the athlete is excluded from the competition.

The international tournament CSI3* on Planernaya has a long and glorious history. Eleven years ago, the organizing committee headed by decided to hold a national and very democratic tournament, not inferior in quality to international ones. The concept appealed to the athletes, and the number of participants in the competition grew from year to year. In 2005, the International Federation of Equestrian Sports assigned the category of "two stars" to the competitions, and their colleagues from near and far abroad were added to the starting protocols for Russian athletes. Last year, the tournament reached a new height - its "star rating" rose to 3*, and this season the competition received a high qualification status for participation in the 2012 Olympic Games in London and the 2011 European Championship in Madrid. Another feature of the tournament is the fact that it is the only international competition on the territory of the Russian Federation, which is held on a grass show jumping field. Bright obstacles look most advantageous on a green lawn, and birch groves surrounding the field create a wonderful backdrop for an exciting sporting event.

At the start of the main route of the tournament, the Grand Prix with an obstacle height of up to 160 cm, 21 sports couples came out. The winner was Gunnar Klettenberg from Estonia. The best of the Russian athletes was Mikhail Safronov, who took sixth place on the Kazhu horse.

Participated in the awards ceremony CEO of the ST-Media Publishing House Anna Zhirkova and Tournament President Gennady Seleznev, who highly appreciated the level of competition and assured the athletes and spectators that the good tradition of show jumping for the prizes of ST-Media Publishing House would be continued next year.

14.06.2011 / MOSOBLBANK supported the participants of the Rollerski Victory Cup.

Manezhnaya Square became a kind of stadium on the Day of Russia. At the walls of the Moscow Kremlin, the traditional race of roller skis has started. The Victory Cup is held regularly in the very center of the capital, this is already a tradition. Competitions, as a rule, consist of several stages. Therefore, the athletes did not get by with one meeting at the Manezhka. The tournament continued the next day in Victory Park. More than 80 athletes took part in the race on Okhotny Ryad, and 120 on Poklonnaya Gora. MOSOBLBANK sponsored the 3rd and 4th stages of the Victory Cup.

06/08/2011 / MOSOBLBANK became the official sponsor of the football tournament in the village of Maysky, Belgorod region.

May 28, 2011 in the village of Maisky, Belgorod region, FOK BelGSHA. football tournament was held. Participants in children's football competitions are teams consisting of students from general education schools, children's sports clubs, boarding schools, children united in a team at the place of residence of the year of birth.

According to the results of the competition, the best football players (goalkeeper, defender, forward, most productive player, best player) were determined, who were awarded diplomas and memorable prizes.

The preparation and holding of the tournament was carried out by the BROO "Football Federation", DFC "SpartachoK" and the Administration of the Belgorod region. JSCB MOSOBLBANK is the official sponsor of this event.

06/06/2011 / MOSOBLBANK held a number of events in honor of Children's Day.

June 1 is celebrated in almost all countries as Children's Day. This is a kind of reminder to adults that the younger generation needs constant care and attention.

On the eve of the holiday, the Manager of the Stary Oskol Operations Office visited the Orphanage. Currently, 88 orphans and children left without parental care, aged 7 to 20, are being brought up here. The guys were congratulated on behalf of MOSOBLBANK and presented with valuable gifts - a washing machine and a TV with a built-in DVD player

The operational office of Kostroma on Children's Day congratulated large families in the department of social protection of the population, guardianship and guardianship of the Kostroma region in the Kostroma regional center for social assistance to families and children.

Festive events were also held in Vladimir. A concert dedicated to the Children's Day was held in "DK" Youth. Children's groups of the city performed, contests and competitions were organized. All participants received gifts from MOSOBLBANK in branded packages.

In the "Island of Care" - a social rehabilitation center for minors - each child received a gift in the form of school supplies and sweets. The institution also received from MOSOBLBANK an HP LaserJet Pro P1566 printer, a computer mouse, balls, sketchbooks, and colored paper sets. In response, the guys sang a song and presented hand-made crafts to the bank employees.

Surprisingly warm and cheerful was the International Children's Day in the orphanage in Krasnoarmeysk. The senior educator developed the script in advance. The games “Collect vegetables and fruits”, “Transfer vitamins - tangerines in a spoon”, “Steam locomotive” were held. Contests of drawings on the pavement, a photo session "Parade of Sunny Smiles", a competition of soap bubbles, game programs "Singing louder summer" were organized. The nurse asked the children riddles about health and vitamins. For the whole day, children's areas turned into playgrounds "Country of childhood - a country of fun", "City of craftsmen".

The guys were visited by the Manager of the Krasnoarmeysk Additional Office. She gave the children amazing gifts. The children were especially pleased with the plasma TV and DVD with karaoke.

The administration of the orphanage thanked MOSOBLBANK for its support and concern for the needs of children!

A festive concert dedicated to the World Children's Day was held in the village of Samarskoye, Azov region. Children's creative groups performed at the concert, various competitions and quizzes were held. The winners of the competition were presented with souvenirs from MOSOBLBANK.

In Salsk, bank employees congratulated the children from the Kolokolchik Orphanage, handing them toys for development and creativity.

06/02/2011 / FZK "Spartak" regained the title of the strongest club team in Europe with the support of MOSOBLBANK.

MOSOBLBANK and FZK Spartak won! The futsal championship was held in Kaliningrad. The red-and-whites took to the field in uniform with the bank's logo. The game was tense, but Spartak Moscow was able to regain the title of the strongest club team in Europe. Champion of the Czech Republic Prague Chemkomeks lost in a difficult match with a score of 4:2. Iskusnykh, Kleymenov and Innnikov brought the red-and-whites a well-deserved victory!

05/27/2011 / The Dynamo-Football-Class program was launched with the support of MOSOBLBANK.

On May 24, the Dynamo-Football-Class Program was launched at Moscow school No.

The meeting with primary school students from the seven schools participating in the project was timed to coincide with the beginning of the summer holidays for a reason. The leaders of the IGO VFSO "Dynamo" not only told the schoolchildren about the glorious traditions of the Dynamo Society, wished a healthy, sports summer holiday, but also presented all the children with sets of Dynamo football uniforms and soccer balls provided by the project partner - Mosoblbank.

In his speech, Igor Viktorovich Miklushov, Deputy Chairman of the IGO VFSO "Dynamo", noted that the work on the Program begins in 7 schools of the Education Department of the SAO of Moscow. Primary school students will be equipped with a sports uniform and receive soccer balls, and the schools participating in the Program will be equipped with sports equipment and the necessary equipment. Teachers of physical culture and teachers of additional education are involved in the implementation of the Program.

The program has positive expert opinions from the Moscow Institute of Open Education, the Scientific and Methodological Council of the Futsal Association of Russia, and is reviewed by the All-Russian Research Institute of Physical Culture, the RFU, FIFA. Has positive reviews from representatives of science, reviews from the Football Union, managers educational institutions as well as the parents of the children.

Charitable activities of Otkritie Bank in 2011

Otkritie Bank considers charity as an integral part of the social responsibility of business. "Realization of Opportunities" - such a slogan of "Discovery" is also reflected in the company's charitable activities. An important task is the implementation of projects that open up new opportunities for life, work and creativity of various social groups population.

Adhering to the best global business standards, the Bank plans and implements various corporate projects aimed at social transformation. Otkritie Bank not only provides funding for projects from the company's budget, but also welcomes voluntary charitable assistance provided by its employees to those in need.

The volunteer movement among the Bank's employees improves the quality of life of orphans and inspires hope in the souls of lonely elderly people. Now there are three main areas: helping orphans, supporting terminal cancer patients in hospices, helping the disabled and the elderly living in nursing homes. Information is disseminated by mail and word of mouth.

Employees of Otkritie Bank never remain indifferent to social problems and take an active part in various volunteer projects. In 2011, employees in different cities raised funds to buy New Year's gifts for children living in various orphanages. In St. Petersburg, employees of the Petrovsky branch collected letters to Santa Claus from the children of the Boarding School No. 4 in Pavlovsk (for children with developmental disabilities) and fulfilled all their wishes. Employees bought a new wheelchair for one of the guys, radio-controlled toys for others, doll houses, constructors, etc.

Bank employees in Moscow supported the donor movement of the Podari Zhizn Foundation and held a blood donation campaign right in the office. Donated blood helps to rehabilitate children who are undergoing treatment for cancer or those who are about to undergo a major operation. Finding donors is very difficult, and there is always a shortage of blood.

Otkritie has been implementing the Give a Smile to a Child program for children for several years now, with the participation of the Fund for Helping Orphans Here and Now!. Employees of the corporation, having joined forces, help children living not only in Moscow, but also in other regions where Otkritie has a presence, and help orphans and low-income families to purchase goods necessary for the school. By September 1, volunteers bring notebooks and pens, stationery, paints, plasticine, colored paper, briefcases, etc. to the children.

Since 2010, the Bank has been providing financial assistance to the children's integration theater "Kukly" in St. Petersburg. Thanks to this support, the theater can arrange monthly charity performances for children from orphanages and boarding schools. The Children's Integration Theater "Kukly" is the first professional venue in St. Petersburg, fully equipped for children with disabilities and wheelchairs. The performances of the theater are adapted for children with hearing impairments and are interesting not only for the hearing impaired, but also for ordinary children. This task is solved by the presence of a sign language interpreter at the performances and the creation of performances that have a full-fledged sound range, but at the same time are understandable without words. In 2011, Otkritie Bank became a nominee for the 5th city-wide competition "Social Responsibility of Government and Business" and received a diploma for a significant contribution to the protection of vulnerable groups in St. Petersburg. The competition is held annually on the initiative of the Doctors for Children organization with the support of the Committee for Social Policy of St. Petersburg.

For several years now, the Petrovsky branch of Otkritie Bank has been cooperating with the AdVita (For the Sake of Life) charitable foundation for helping cancer patients. The Bank arranged for the distribution of special receipts throughout its network of offices (more than 100 in St. Petersburg), according to which anyone can easily transfer funds to the fund's account without commission.

Otkritie Bank plans to support these projects in 2012 as well.

CITY BANK" in 2011

The development of any business is closely related to the social well-being of citizens. Closed Joint Stock Company JSCB "PETERSBURG CITY BANK" traditionally pays special attention to charitable projects aimed at organizing assistance and support to socially unprotected segments of the population.

In 2011, the Bank's charitable activities were focused on helping sick children and elderly residents of St. Petersburg and the Leningrad Region.

Among the beneficiaries of financial assistance is the Rehabilitation Center "Children's Psychiatry", with which the Bank has been cooperating for many years. Last year, the necessary premises and equipment were repaired for the organization.

On the eve of the celebration of the 66th anniversary of the Victory in the Great Patriotic War, the St. Petersburg City Bank allocated funds for charitable assistance to veterans of St. The allocated funds were used to purchase and deliver the necessary household items, equipment and furniture to lonely veterans and disabled veterans of the War.

PETERSBURG CITY BANK has been participating for many years in shaping the image of the city as one of the most important financial and economic centers of the country. To this end, the Bank traditionally allocates sponsorship funds for the International Banking Congress held in St. Petersburg.

On the eve of the festive New Year events, the Bank became a participant in the Happy New Year! charity event organized by the Mercy to Children charity foundation. The Foundation was created to provide material and spiritual support to children left without parental care, and children, by the will of fate, born in places of deprivation of liberty. It is these children who are the most socially unprotected and need help to maintain their health, and sometimes life itself. The funds allocated by the Bank were used to purchase children's goods, clothes, educational games and personal hygiene products for the pupils of the institutions under their care.

As a New Year's present, the Center for Social Rehabilitation of Children with Disabilities in the Vasileostrovsky District received long-awaited and much-needed equipment: an orthopedic functional upright chair. 480 families with disabled children, including 107 children suffering from diseases of the musculoskeletal system and cerebral palsy, are registered in the Rehabilitation Center of the V. O. District. The purchased equipment will allow carrying out full-fledged individual rehabilitation work, which will help to achieve positive dynamics in the treatment and recovery of seriously ill children much faster and more efficiently.

Charitable activities in 2011

Promsvyazbank has never loudly announced its charitable programs. However, this does not mean that there are no such programs, it's just that not beautiful words, but real actions are important for our bank. Our charity is multifaceted and varied, but always has specific recipients.

Talking about charity is very difficult. On the one hand, this activity is very important. On the other hand, it should not turn into an occasion for boasting.
Promsvyazbank carries out charitable activities in a number of areas. This includes the financing of social programs, and assistance in the field of science and education, and patronage in the field of culture, as well as support for the spiritual revival of society. Here are some specific examples.

Help for WWII veterans

The memory of the war is sacred to the entire Russian society, and, of course, Promsvyazbank does not stand aside from caring for our veterans. A number of branches, in particular, Vladimirsky, provides targeted assistance to veterans. Promsvyazbank helped the Native Balashikha Charitable Foundation organize a trip to Germany for participants in the Great Patriotic War. By May 9, the Tomsk branch presented veteran depositors with a commemorative book “The Wisdom of Victory”.

Support for childcare facilities

The range of charitable work of Promsvyazbank in the social sphere is also very wide.
Employees of the Irkutsk branch of the bank collected children's things and toys for the children from orphanage No. 1 in the city of Shelekhov. Pupils of orphanage No. 2 in Irkutsk for mentally retarded children were presented with various valuable gifts and stationery at the opening of the summer playground.

The Bank allocated funds to the Parent Bridge Public Charitable Foundation (St. Petersburg) for organizing summer holidays for orphans and children from low-income families, as well as the Lion Commonwealth Foundation (Moscow) for organizing holidays for children from low-income families in Cyprus. The boarding school named after St. Sergius of Radonezh in the Moscow region received funds for the completion of one of the buildings.

Through the St. Petersburg branch of the bank, the work of mobile ambulance teams for the medical institution "Children's Hospice" was financed.

The Native Balashikha Foundation was assisted in organizing and holding the XV International Christmas Educational Readings and international competition children's drawing "The beauty of God's world."

Ecology

Throughout its activities, Promsvyazbank pays great attention to protecting the natural environment and minimizing the harmful impact on it. In 2008, Promsvyazbank joined the corporate club of the World Wildlife Fund (WWF), one of the world's largest independent international environmental organizations, uniting more than 5 million permanent supporters and since 1961 actively operating in more than 100 countries around the world. Partnership with WWF allows companies - members of the club to fully participate in the work of WWF on environmental protection, to provide financial support to the fund's projects.

sports and health

Promsvyazbank strives to contribute to the development of big-time sports, as well as to the promotion of a healthy lifestyle, attracting young people to regular physical education and sports. That is why in the 2008/2009 and 2011/2012 seasons Promsvyazbank became the title sponsor of the professional basketball club CSKA. In addition, in 2008 Promsvyazbank entered into a long-term cooperation agreement with the Russian Football Union. Promsvyazbank became the general partner of the national women's football team and the official partner of the RFU.

Education and science

Promsvyazbank does not stand aside from charity events in the field of education and science, paying attention to specific results for society as a whole.

One of our partners in this area is the Russian School of Economics (NES). Promsvyazbank, together with specialists from the NES Center for Economic and Financial Research and Development, is preparing a program to study the needs of large families.

Art and culture

The St. Petersburg branch is a permanent general sponsor of the international festivals "Musical Hermitage" and "Dedication to the Maestro". Both of these events are held in the State Hermitage and are attended by well-known Russian and foreign performers.

Spiritual revival of society

Promsvyazbank cannot stand aside from assistance in the field of the spiritual revival of Russian society. The Bank provides assistance to a number of churches, monasteries and spiritual educational institutions in various regions of Russia.

In particular, support is provided to the Holy Dormition Pskov-Caves and Spaso-Preobrazhensky Valaam monasteries. Tomsk, Chita and Trans-Baikal diocese were donated funds for the construction of a religious school.

Promsvyazbank helps several church parishes in different regions build and repair churches and purchase literature. But the parish of the Transfiguration Church in the village of Voshchazhnikovo, Yaroslavl diocese, was allocated funds for sports equipment for the military-patriotic sports club "Svyatogor", organized by this parish.

Charity

Petersburg Currency Exchange" in 2011

Petersburg Currency Exchange” in 2011 traditionally provided charitable assistance to the following organizations:

· Social hotel "Dream" for graduates-orphans of orphanages and orphan-type institutions;

· St. Petersburg Public Organization of the Disabled "INVAROSS";

· Central association of blockade runners;

· St. Petersburg Public Organization for the Protection of Disabled Children with Hypoparathyroidism and Adrenal Dysfunction "Toward an Independent Life".

Charitable assistance was directed to the purchase of medicines, medical devices for the disabled, rehabilitation and recreation for disabled children, New Year's gifts to graduates of orphanages. The St. Petersburg Currency Exchange provided charitable assistance to the blockade survivors on the occasion of the Victory Day.

Charitable activities of the North-Western Bank

Russia" in 2011

Among the numerous traditional charitable projects aimed at supporting the leading theaters and museums in Russia, the revival of historical and cultural monuments, the development of education, medicine, science, sports, the North-West Bank of Russia paid great attention to topical social problems.

In 2011, the year of the 170th anniversary of Sberbank of Russia, two large-scale restoration programs were completed, and work on the corporate charitable program of Sberbank of Russia to help orphanages continued in full.

One of the most striking projects of 2011, perhaps, can be called the joint program of the Savings Bank of Russia and the Peterhof State Museum Reserve for the restoration of the sculpture "The Renewed Hero of Peterhof", which is dedicated to the 65th anniversary of the post-war opening of the fountains. Restoration of the symbol of Peterhof and St. Petersburg - a sculptural group - was carried out at the expense of Sberbank "Samson Tearing the Lion's Mouth". The restoration was completed in April 2011 - to the opening of the season of fountains in Peterhof. The final of the project was marked by a large-scale and spectacular event - the procession of the renewed sculpture to its permanent place - the Grand Cascade in Peterhof - through the streets of St. Petersburg.

Another new major project funded by the bank was the restoration of the sculptural group"Angels with Lights"State museum - monument "St. Isaac's Cathedral". The opening of the renovated sculptural group, located in the southwestern part of the cathedral, took place on November 30, 2011. To the "return" of the sculpture after the restoration was timed andexhibition project "Petersburg through the eyes of angels", deployed in St. Isaac's Cathedral, and also carried out with the charitable support of the Savings Bank of Russia.

Celebration 66th anniversary of Victory in the Great Patriotic War the bank has dedicated a number of memorable promotions. This is a city-wide holiday organized jointly with the State Russian Museum in the Mikhailovsky Garden for residents and guests of St. Petersburg; special program Sberbank of Russia, the St. Petersburg Conservatory and the Tsarskoye Selo Museum-Reserve for veterans the Great Patriotic War and residents of besieged Leningrad "Music Salon in the Evening Hall"; information and patriotic project "Lessons of Courage", carried out jointly with the newspaper "Arguments and Facts - Petersburg".

Within the framework of the governor's program "Debt" in 2011 for residents of the city - veterans of the Great Patriotic War, vouchers to sanatoriums and dispensaries in St. Petersburg and the Leningrad Region were purchased at the expense of the bank; in addition, the necessary equipment for the House of War Veterans No. 2 was purchased.

In 2011, Sberbank of Russia continued the program of assistance in the retraining of military personnel transferred to the reserve from the Armed Forces. So, in 2011, agreements were signed between the North-Western Bank of Russia, the North-Western Academy of Public Administration, the Baltic Fleet, the 76th Guards Chernigov Red Banner Airborne Division on the professional retraining of military personnel transferred to the reserve, for whom a course in the specialty " State and municipal administration”. The purpose of this interaction is social adaptation of military personnel, the use of their high professional opportunities after their dismissal from military service.

Within the framework of long-term programscooperation withState Russian MuseumSberbank of Russia acted as a partnerIV International Festival "Imperial Gardens of Russia", within the framework of which a unique creative project was implemented, timed to coincide with the 170th anniversary of the Savings Bank of Russia - the creation of an art object "The Tree of Sberbank".

In 2011, the partnership withState Museum-Reserve "Tsarskoye Selo". Electric vehicles have been purchased for the museum-reserve, which allow expanding the museum's excursion possibilities and conducting excursions not only in the interior of the palaces of Tsarskoe Selo, but also in the park ensemble.

The North-West Bank traditionally provides financial assistance in the preparation of performances and organization of tours State Academic Drama Theater named after (Alexandrinsky)andAcademic Bolshoi Drama Theatre. (BDT), where, together with the BDT Charitable Foundation named after. the bank participates in the program of social support for theater employees.

For several years now, with the support of Sberbank, the Alexandrinsky International Theater Festival has been held, within the framework of which premieres and the most famous performances of the world's leading theaters are held in St. Petersburg. In addition, the North-Western Bank annually presents special awards to the actors of the famous troupe of the Alexandrinsky Theater. In 2011, the winners were Honored Artist of RussiaIgor Nikolaevich Volkovand actressMaria Alexandrovna Lugovaya.

The year 2011, in cooperation with the Alexandrinsky Theater, was also marked by a unique charitable project. As part of the partnership between the bank and the theater, a special premiere screening was organized performance "Happiness" by the famous director A. Moguchy, staged based on the play by M. Maeterlinck "The Blue Bird". Spectators of the performance were 900 children from sponsored orphanages of Sberbank.

North-West Bank annually takes part in events Regional Public Foundation for the Promotion of Strengthening the National Self-Consciousness of the People "Center of National Glory". In 2011, as part of this cooperation, charitable funds were directed to the construction of the Church of the Holy Trinity with a chapel of St. Nicholas the Wonderworker in the village of Ust-Luga. In addition, with the support of the bank, restoration work is being carried out in the Nikolo-Bogoyavlensky Marine cathedral Petersburg, the restoration of the Kronstadt Naval Cathedral, as well as funds were allocated to the Orthodox local religious organization "The Parish of the Kazan Cathedral", the Foundation for Cultural and Educational Programs "Peter and Paul Fortress".

The permanent object of assistance isResearch Children's Orthopedic Institute. (Pushkin). A new rehabilitation center was opened with the funds allocated by the bank, the work of the Child Disability Prevention Foundation created at the institute was organized, and a small enterprise for the production of individual prostheses was built on the basis of the institute.

The Bank annually provides assistanceSt. Olga Children's Hospital, Federal Center for Heart, Blood and Endocrinology named after.

As part of a long-term partnership withSt. Petersburg Suvorov Military School In 2011, the bank allocated charitable funds to organize summer holidays for orphans who are brought up in this educational institution.

In 2011, the bank provided assistance to such educational institutions as Higher Banking School, Economic professional lyceum, LETI, FTI them. Ioffe, St. Petersburg Engineering and Economic University (Inzhekon), St. Petersburg Agrarian University.

With the support of Sberbank, such significant public events as the international forum of martial arts were held VMartial Arts Olympiad "East-West", holiday of beauty and health "Women's Ten" and of course traditional Dressage Cup of Sberbank of Russia held on the basis of the equestrian club "Komarovo".

Northwestern Bank also provided significant financial support Regional public organization Hockey club SKA St. Petersburg and Judo Federation of the Northwestern Federal District for significant events.

For reference:

The total amount of funds allocated for charitable projects in 2008 amounted to more than 56 million rubles; in 2009 - more than 65 million rubles; in 2010 - 69 million rubles; in 2011 - 78.7 million rubles

Corporate charity program of Sberbank of Russia to support orphanages

In 2011, North-West Bank continued to work actively within the framework of corporate charity program Sberbank of Russia, which summarized and systematized the entire experience of Sberbank in terms of helping children's institutions, accumulated over many years. In terms of scale and geography, it has no modern analogues. The program includes 100 orphanages, orphanages, boarding schools various kinds throughout Russia, to whom Sberbank will now provide regular financial and other assistance on a long-term basis in order to significantly improve the conditions and quality of life of orphans, improve the level of education, medical care, improvement and maintenance of these institutions.

Within the framework of this centralized program, the North-West Bank provides assistance 11 sponsored orphanages which are located in St. Petersburg, the Leningrad region, Novgorod and Petrozavodsk, Murmansk, Kaliningrad, Pskov. An individual program for improving the material and technical condition has been developed for each orphanage, in the preparation of which the priority needs of children's institutions were taken into account. In addition, bank branches, on their own initiative, patronize another 9 orphanages in the North-West region, and bank employees have launched an active volunteer movement.

For reference:

The total amount of funds allocated to help orphanages in 2010 amounted to more than 12 million rubles; in 2011 - more than 15 million rubles.

Charity

in 2011

Social responsibility is the hallmark of Energomashbank

- one of the largest Petersburg banks. For 23 years of its activity, Energomashbank has established itself as a dynamically developing financial institution, which is distinguished by a high degree of reliability. The hallmark of our Bank is social responsibility.

For a number of years, Energomashbank has been supporting the useful initiatives of the St. Petersburg Government in the field of culture and sports, participating in the organization of sporting events of regional and federal significance, and acting as the general sponsor of the Sprint on Dvortsovaya international summer competitions on roller skis.

In 2011, it was 11 years since Energomashbank has been helping the Raduga public organization, which unites deaf children and young people with hearing impairments. The bank supports the program "Step by step to the future profession", the purpose of which is the comprehensive development and adaptation of children with disabilities in the society, obtaining by them professions that are competitive in the labor market. The Bank pays for classes for creatively gifted children in an art studio, a pantomime studio, trips to international festivals, and holds exhibitions of drawings on the territory of its head office.

Since 2009, Energomashbank annually organizes festive events in the Big Concert Hall Oktyabrsky dedicated to the Day of Breaking the Siege of Leningrad.

In 2012, people's and honored artists of Russia delighted the audience with their art from the stage of the Oktyabrsky Concert Hall: Ivan Krasko, Semyon Sytnik, Galina Sidorenko. Petersburgers greeted the performance of the People's Artist of the USSR Edita Piekha with special enthusiasm.

At the press conference preceding the concert, representatives of the executive and legislative authorities, public organizations and the media discussed the creation of the most favorable conditions for veterans and blockade survivors.

As Lyudmila Kostkina, Chairman of the Standing Committee of the Legislative Assembly of St. Petersburg on Social Policy and Healthcare, noted, “previously, the city had to persistently ask businesses not to forget about the blockade survivors and veterans of St. Petersburg. Therefore, it is nice to see that Energomashbank actively helps them on its own initiative: arranges festive concerts, sponsors programs to support the elderly. And it's great that everything more companies cities follow suit. Let's hope that such initiatives will become another great St. Petersburg tradition!”.

In April 2011, Energomashbank launched a new social program "Golden Age". Agreements on cooperation for the implementation of this program were signed with the Administrations of Kalinin, Kirov, Petrograd, Central and Kolpinsky districts St. Petersburg.

The main goal of the Golden Age program was to create conditions conducive to the socialization and involvement of older people in the active life of society.

Thanks to the financial support of the Bank, pensioners in 5 districts of the city were trained in computer literacy courses, took an active part in festive and cultural and leisure events, were engaged in exercise therapy and Nordic walking, attended interesting thematic excursions around St. Petersburg and its suburbs. In total, in 2011, over 40,000 pensioners took part in events held under the auspices of Energomashbank as part of the Golden Age social program.

Energomashbank made a serious leap forward in 2011, the growth rate of our financial indicators significantly exceeded the market ones. Accordingly, we were able to significantly increase the costs of implementing social and charitable projects, - said the General Director - Chairman of the Board of Vetrov.

Gennady Vetrov also emphasized that the modern business community should have a clear moral position, which is that the strong should always help the weak, that it is necessary to solve social problems by the whole world, uniting the efforts of business, government and society.

In 2012, the Bank's management will continue to implement the Golden Age social program and introduce a number of new interesting social projects.

The brochure provides information

about charitable, sponsorship and cultural activities

fifteen banks in the region in 2011

The Association of Banks of the North-West thanks the heads and specialists of banks for preparing and providing information.

CHARITY

BANKS IN THE NORTH-WEST IN 2011

Issue 12

Appendix to the publication

"North-Western Banking Journal"

Implementing partnership programs with banks, our fund faced the problem of poor development of the business fundraising system, which is not a simple donation to the fund, but mutually beneficial cooperation that can expand the company's internal and external communication channels, as well as create a stable internal corporate system that will allow increase the loyalty of the target audience and, ultimately, lead to increased sales.

Based on the foregoing, we have developed a list of basic projects for programmatic cooperation with the Konstantin Khabensky Charitable Foundation.

Method number 1: "Charity instead of gifts"

This program has only recently begun to gain popularity in Russia. However, participation in it has already become a significant step towards the development of social responsibility of business, which significantly stimulates client, partner and corporate loyalty programs.
Within the framework of this program, the budget (from 80 to 100%) planned for the purchase of corporate souvenirs and gifts for customers and employees of the company is directed to charity.

As feedback, partners and clients receive an open report of the fund, as well as small souvenirs, for example, postcards, with the logo of the company and the fund. The essence of the action is actively broadcast through the internal channels of the company, positioning it on the market as socially responsible. For example, last year the Volgo-Vyatka Sberbank transferred the New Year's gift budget to the fund, and MDM Bank used the Blago.ru site for such an action, where bank employees chose the fund to transfer donations.

Method number 2: "Percentage for charity"

This program is aimed at developing a sustainable corporate practice of social responsibility. Within its framework, the company transfers to charity a fixed amount or a percentage of the sale of its products and services.

To inform target audiences about the program, the fund and the company distribute materials about its implementation through their external and internal communication channels (press releases, information on the website, logo exchange, etc.)

The popularity of the program is due to the tangible effect that can be achieved at the end of the campaign. The program allows you to introduce the principles of daily charity into the company's activities and highlight its products and services on the market. In 2014, SKB-Bank and Rusfinance bank successfully launched loan and deposit products with a charitable component in favor of the fund.

Method number 3: "I help"

Promotion of the fund's short number (3443), which allows money transfers via SMS, on the company's resources: websites, internal structural departments, promotional materials, information carriers of the company's communication.

The company offers a very simple and convenient way to make a donation, acting as an information partner of the fund and involving the target audience in charitable activities. Rusfinance publishes the SMS number "3443" in its targeted offers to customers with gratitude.

Method number 4: "Every little thing matters"

The program for banks, money transfer operators and payment terminals implies the transfer of change or other residual funds by the client to a charitable foundation directly at the bank's cash desk or at a self-service terminal. This is another tool for unobtrusively increasing audience loyalty. According to our partner - SKB-Bank, such a tool increases the speed of customer service at the checkout and finds a pleasant response.

Method number 5: "Permanent payment order"

Employees of the company draw up an application in the accounting department for a permanent transfer of a fixed amount from a salary or bonus to a charitable foundation. The program allows you to increase the loyalty of employees to the policy and brand of the company, providing them with a service, using which they can easily realize their need to help others (in the application, you can indicate the direction of the assistance provided to the fund). Moreover, when a company supports the initiative of employees and transfers an equivalent amount of donation to the fund, we can talk about real corporate charity. In particular, in 2013 Sberbank CIB chose this type of support.

Method number 6: "Installing donation boxes"

Installation of branded cash boxes of the fund in the company's branches to collect donations in cash. The withdrawal of funds can be made by the company or employees of the fund as the box is filled or within the terms established by the contract.

Method number 7: "Charity button"

Implementation of a “button” on the website of a company that brings a client or employee to the donation transfer page or adding a “button” to self-service terminals of banks.
This is another tool of unobtrusive information partnership, broadcasting the charitable orientation of the company, combined with a simple and understandable way for a modern person to transfer funds. The buttons of the Konstantin Khabensky Charitable Foundation have added QIWI and MCBB ank. to their terminal networks.

Method number 8: "Target programs of the Fund"

To date, the Foundation is implementing four programs: "Targeted Assistance", "Therapy of Happiness", "Help to Medical Institutions", "Know and Not Be Afraid". Details about each program can be found on the official website of the foundation. A company can participate in one or more targeted programs by financing specific tasks. So, for example, thanks to Unicredit Bank, within the framework of the Assistance to Medical Institutions program, the fund was able to purchase several new medical beds for children who are being treated at the N.N. Blokhin.

According to the data presented in the diagram, corporate fundraising accounts for 64% of all cash receipts to the fund in 2014. The implementation of these programs helps us to find simple, suitable for each specific company ways to participate in charity, using one or more tools and varying them. It is important to note that each method works not only on its own, but also in conjunction with others, and is also supported by individual corporate programs that we can jointly develop and implement based on the social objectives of the company.

Promsvyazbank has never loudly announced its charitable programs. However, this does not mean that there are no such programs, it's just that not beautiful words, but real actions are important for our bank. Our charity is multifaceted and varied, but always has specific recipients.

Talking about charity is very difficult. On the one hand, this activity is very important. On the other hand, it should not turn into an occasion for boasting.

Promsvyazbank carries out charitable activities in a number of areas. This includes the financing of social programs, and assistance in the field of science and education, and patronage in the field of culture, as well as support for the spiritual revival of society. Here are some specific examples.

Help for WWII veterans

The memory of the war is sacred to the entire Russian society, and, of course, Promsvyazbank does not stand aside from caring for our veterans. A number of branches, in particular, Vladimirsky, provides targeted assistance to veterans. Promsvyazbank helped the Native Balashikha Charitable Foundation organize a trip to Germany for participants in the Great Patriotic War. By May 9, the Tomsk branch presented veteran depositors with a commemorative book “The Wisdom of Victory”.

Support for childcare facilities

The range of charitable work of Promsvyazbank in the social sphere is also very wide.

Employees of the Irkutsk branch of the bank collected children's things and toys for the children from orphanage No. 1 in the city of Shelekhov. Pupils of orphanage No. 2 in Irkutsk for mentally retarded children were presented with various valuable gifts and stationery at the opening of the summer playground.

The Bank allocated funds to the Parent Bridge Public Charitable Foundation (St. Petersburg) for organizing summer holidays for orphans and children from low-income families, as well as the Lion Commonwealth Foundation (Moscow) for organizing holidays for children from low-income families in Cyprus. The boarding school named after St. Sergius of Radonezh in the Moscow region received funds for the completion of one of the buildings.

Through the St. Petersburg branch of the bank, the work of mobile ambulance teams for the medical institution "Children's Hospice" was financed.

The Native Balashikha Foundation was assisted in organizing and holding the XV International Christmas Educational Readings and the international children's drawing competition "The Beauty of God's World".

Ecology

Throughout its activities, Promsvyazbank pays great attention to protecting the natural environment and minimizing the harmful impact on it. In 2008, Promsvyazbank joined the corporate club of the World Wildlife Fund (WWF), one of the world's largest independent international environmental organizations, uniting more than 5 million permanent supporters and since 1961 actively working in more than 100 countries around the world. Partnership with WWF allows companies - members of the club to fully participate in the work of WWF on environmental protection, to provide financial support to the fund's projects.

sports and health

Promsvyazbank seeks to contribute to the development of big-time sports, as well as to the promotion of a healthy lifestyle, attracting young people to regular physical education and sports. That is why in the 2008/2009 season Promsvyazbank became the title sponsor of the professional basketball club CSKA. In addition, in 2008 Promsvyazbank entered into a long-term cooperation agreement with the Russian Football Union. Promsvyazbank became the general partner of the national women's football team and the official partner of the RFU.

Municipal programs

Popular wisdom says that the Motherland begins with your yard, with your city. And that is why charity at the regional level is so important. Through the Yaroslavl branch of the bank, funds were allocated to finance the celebration of the day of the city of Yaroslavl.

The administration of the urban district "Kolomna" was assisted in preparing for the Day of Slavic Literature.

Education and science

Promsvyazbank does not stand aside from charity events in the field of education and science, paying attention to specific results for society as a whole.

One of our partners in this area is the Russian School of Economics (NES). Promsvyazbank, together with specialists from the NES Center for Economic and Financial Research and Development, is preparing a program to study the needs of large families.

Art and culture

Another important component of the bank's charitable work is patronage in the field of culture. The St. Petersburg branch of Promsvyazbank became a sponsor and partner of the project to recreate the Peterhof Carillon - a unique musical instrument of 51 bells with a total weight of 12 tons. The implementation of this project was timed to coincide with the celebration of the 300th anniversary of Peterhof.

The St. Petersburg branch is a permanent general sponsor of the international festivals "Musical Hermitage" and "Dedication to the Maestro". Both of these events are held in the State Hermitage and are attended by well-known Russian and foreign performers.

Promsvyazbank also cooperates with the Polytechnic Museum. The bank helped him, in particular, to carry out a re-exposition of car collections and the restoration of existing museum items.

The bank also helps the theatre. So, with the participation of Promsvyazbank, a charity performance was held to support the Higher Theater School. M.S. Shchepkina.

Spiritual revival of society

Promsvyazbank cannot stand aside from assistance in the field of the spiritual revival of Russian society. The Bank provides assistance to a number of churches, monasteries and spiritual educational institutions in various regions of Russia.

In particular, support is provided to the Holy Dormition Pskov-Caves and Spaso-Preobrazhensky Valaam monasteries. Tomsk, Chita and Trans-Baikal diocese were donated funds for the construction of a religious school.

Promsvyazbank helps several church parishes in different regions build and repair churches and purchase literature. But the parish of the Transfiguration Church in the village of Voshchazhnikovo, Yaroslavl diocese, was allocated funds for sports equipment for the military-patriotic sports club "Svyatogor", organized by this parish.

Our goal is the prosperity of the Motherland

Of course, within the framework of this section, it is impossible to tell about all charitable events, in which Promsvyazbank became a participant. We tried to give a cross-section of all this activity, to show its versatility and diversity. We hope that our modest contribution to public charity finds a grateful response.

It is necessary to clearly distinguish between the concept of sponsorship and patronage, since the sponsor, unlike the patron, pursues a commercial goal - making a profit, his choice is rational, he needs personal fame, advertising of the bank and its brand, attracting new partners and customers. Patronage and charity are based on obtaining non-commercial benefits, in contrast to sponsorship. They affect the efficiency of banking entrepreneurship in an indirect way. Patronage and charity are based on moral values ​​that reflect the desire for humanity, harmony, and consolidation in society, and their emergence is possible in the presence of a high culture of entrepreneurship.

The development of this business communication is also highly dependent on the position of the state towards this phenomenon. Thus, in the United States, charity has become widespread due to the presence of significant benefits for entrepreneurs.

Patronage and charity, as business communications, are based on a much more complex motivation for its use. The higher the culture of banking entrepreneurship, the more often the bank acts as a philanthropist, promoting its philosophy, its mission in relation to society.

Charity is most often provided in the form of direct financial assistance on a non-repayable basis or payment of bills for services, supply and purchase of equipment.

The number of banks involved in charity is not large, which does not allow us to talk about modern charity as a systemic and socially significant business communication.

French banks were pioneers in the development of philanthropy in the country, today their share among patrons is more than 20%. The French bank CDC began to engage in philanthropy in the mid-80s, when a special department for cultural events was created in the bank. Since then, the CDC has strived to remain true to three main areas of patronage: the art of music, the creativity of the young and the holding of solidarity actions.

Since banks do not consider patronage expenses to be strategic, this may lead to their reduction, especially during periods of growing crisis. Therefore, it is advisable to create special funds that will ensure a certain autonomy of cultural events.

The choice of the program is carried out in two ways:

the first, when the bank collects projects and applications, and then considers them;

the second is more ambitious. It is associated with the names of famous artists.

Bank Avangard finances (along with other organizations) the Vl. Spivakov. The Foundation helps gifted children. The bank invites its partners and clients to their concerts. Cooperation with the fund creates a favorable image for the bank.

Another example related to the same bank is the sending, on the personal initiative of the President of the Avangard bank, 200 kg. oil to refugees from Chechnya who live in a tent city in Ingushetia. This action was not advertised.

At the second congress of the Association of Russian Banks, the Banker's Code of Honor was adopted. This document says: "A banker cannot be aloof from the traditions of domestic entrepreneurship: charity and mercy. The banker is ready to help those who need it, using all the opportunities he has for this." However, charity brings the banker not only moral satisfaction, but also direct profit. Charity is an indirect indicator of the bank's reliability and prospects. Charity is one of the most effective tools for creating a positive image, and in the future, the reputation of the bank - a goal that any serious bank should strive for. Most Russian banks consider it their public duty to allocate a significant portion of their funds to "traditional" types of charitable assistance: for the needs of national culture, health care, and social support for the population.

Here are just a few examples. The "National Reserve Bank" (NRB) covered all the expenses of the "Pyotr Fomenko Workshop" theatre-studio related to renting premises, making costumes and scenery. A decision was made to establish a regular bank scholarship for the study in the UK of the most gifted students of the Faculty of History of Moscow State University. NRB took part in the organization of exhibitions of famous Russian artists Shemyakin and Krasnopevtsev in the gallery "Dom Nashchokin". The Central House of Writers jointly established a literary award "For a new name in Russian literature recent years".

MontazhSpetsBank provided financial assistance to programs for the rehabilitation of disabled people and orphans, the All-Russian Spartakiad for children from orphanages and boarding schools, a mini-football tournament among orphans for the F. Cherenkov prize, a cultural and sports festival for women with disabilities, the All-Russian competition among children houses and boarding schools for the prizes of G. Kasparov, paid for a subscription to the relief "Atlas of the perception of illustrations" for blind children.

East-West Bank allocated funds for charitable purposes, which were used to purchase medical equipment and drugs for military hospitals, children's medical institutions, oncological and cardiological medical centers.

The experience of charity needs to be generalized. Gradually, the Russian banking business should move from scattered and chaotic donations to a well-thought-out charitable policy.

Head of Corporate Social Responsibility ZAO Citibank

Please tell us about the company's charitable activities. What are its priority areas of activity, beneficiaries, budget, geography, duration of projects.

Our bank has its own corporate fund, which is located in New York. Because we have a large international organization, the main charitable social activity is carried out through a foundation that operates from New York, but on the other hand, it is unfolding in more than eighty countries. Grants are issued to non-profit organizations and educational institutions for various social programs in 4 main areas: 1 - improving the financial literacy of the population; 2- support and development of microentrepreneurs, entrepreneurship in general; 3 - support and development of microfinance and 4 - youth education. All four areas serve one big goal - the fight against poverty. The desire to give people with low incomes a chance to improve their financial situation, of course, affects the economic situation in regions and countries and improves the socio-economic climate.

And all these four directions also operate in Russia?

Yes, all four directions operate in Russia. Entrepreneurship is a priority for us, because for Russia it is really one of the most actual problems- the development of small businesses, even micro-businesses and, first of all, self-employment, especially in rural remote areas, where it is really hard to find work. And second is financial literacy. Because in Russia, according to the statistics of the World Bank and other respected organizations, the level of literacy in the financial sector is very low. They involve people in financial activities very actively, but at the same time they do not fully understand all the processes.

Please tell us what is the geography of projects in Russia. You mentioned villages, are there programs in many regions?

We have different programs. Most of them, of course, are aimed at the regions of our presence: Moscow and Leningrad regions, naturally, Nizhny Novgorod, Sverdlovsk, Rostov, Volgograd, Samara regions and Bashkortostan. But there are also programs where we don't have a business, but where help is badly needed. For example, in Altai.

Tell me, how are these programs going? Are there competitions or is it arranged differently?

We have stable partners, we have been cooperating with them for more than one year, and they run such programs. For example, we cooperate with the Graduate School of Management of St. Petersburg University, which conducts an annual global monitoring of entrepreneurship, in which the problems of entrepreneurship in the country are studied, the situation is compared with the state of affairs in other countries, it turns out what barriers stand in the way of our entrepreneur, etc. P. The state does not cover such moments in its research, since it is mainly engaged in statistics. And we see the usefulness of this study - when developing both laws and small business development programs, such data is very necessary, and we are trying to popularize them.

On the other hand, we have programs that are aimed directly at helping entrepreneurs develop. One of my favorite programs is the already mentioned program in Altai. Our partner there is the World Wide Fund for Nature. It would seem - entrepreneurship, and what does the World Wildlife Fund have to do with it? The fact is that the problem of preserving the unique nature in this region is directly related to the problem of unsustainable use natural resources: poaching, deforestation, etc. And so that the population does not engage in illegal activities, it must be taught and helped to engage in legal activities. Including small business here paves the way for people into the future, otherwise, in the mountains, they have nothing special to do. Here we get a triple program: we help nature, on the other hand, and the population, while entrepreneurship is developing. Participants are selected or invited (already registered entrepreneurs or just beginners, people who want to start their own business) - it does not matter. They are trained: how to write a business plan, how to open and grow your business. And very often at the end of the training there is a competition of business plans, the best projects receive funding in the form of grants.

There are also training programs in which participants receive funds for development, for example, from state programs. After all, the state has very large subsidy programs, but people often do not know how to get such subsidies and what to do with them later. It often happens that a person wants to run a business, but does not know how. Or he wants to, opens a business, but closes it a year later, because nothing happened, because he initially calculated incorrectly, planned incorrectly, and there is a shortage of funds, etc. That is, a lot depends on training, it helps a person to act more effectively at the initial stage. So the programs are different, but they all serve the same goal - to develop and increase the activity of the population in the field of entrepreneurship.

I see, tell me, please, but do you have these programs described somewhere, can you read about it somewhere?

Our site citibank.ru has a section dedicated to this. The programs are also briefly described in the social report.

What is the budget for these programs?

Last year's budget allocated by the Citi Foundation was $1,70,000.

It is in Russia?

Yes, it is in Russia. In addition to grants and such, so to speak, long-term, scrupulous and systematic work, there are also small donations that the bank itself makes inside the country - I mean our commercial branch inside Russia. And we have a very strong support for volunteering.

What is the duration of these programs, please?

Usually the grant period is a year and a half. Then you need to re-apply for a grant.

How long have Citibank's philanthropic programs been in place in Russia?

Our foundation has been operating in Russia since 2001.

What mechanisms does the company use to implement charitable activities? Cash donations, employee labor, in-kind aid?

All kinds, of course, are used. We have all kinds: both grant support and simple charitable donations, the activity of employees and fundraising, and the provision of various intellectual resources.

To whom are donations made and in what cases? Is it a permanent or one-time activity?

Do you mean donations on behalf of the bank or on behalf of employees? We have both. I'll start with donations from employees. We have a developed volunteer movement: bank employees choose, or have already chosen, an institution where they want to go regularly to help there with their work. Of course, in order for such a direction to exist and develop, the bank must support it with money, with which volunteers buy something for their work, transport, etc.

Where do they go in general?

As usual: to children, old people, dogs. Volunteers, it seems to me, are equally needed everywhere in our society, the addresses are known.

Well, it's not that common. Help for children is common, but not everyone helps the elderly and dogs.

You see, it all depends on the number of volunteers. If there are a lot of them, then it turns out that not everyone wants to go only to children, for some it is not very close. Not because they don’t need help, it’s just that everyone has different mental strengths, someone wants to help the elderly, someone doesn’t want to work with people at all, prefers animals, nature.

How is the choice made, do you discuss it somehow together?

The choice depends on the activists. If there is an activist who is ready to take on an organizational function: organize trips, take patronage over some institution, then this direction begins to develop. If there is no such activist, then there is no one to do it. It is impossible to force a person to help the disabled without fail. Until a person begins to ache for this with his soul, this will not advance far.

That is, there is a person, some group unites around him, and then it is supported by the bank, right?

Yes, it just turns out such an informal association within the bank. An association or club of volunteers, so to speak, who do all this. Everyone knows them, and if someone has ideas or desires, they write to these employees. They are also responsible for some kind of budget to the management of the bank that is allocated to them. Of course, as part of this volunteer movement, there are campaigns to collect clothes, diapers, or just money. However, it is clear that all these sponsored organizations have a lot of needs and you cannot help with volunteer efforts alone.

And you do it yourself, without involving partners from NGOs?

Let's just say, we do 99% ourselves. Because attracting NGOs also requires money, and since there is a limited amount of money, our volunteers are ready to organize everything themselves, so long as more money is sent to the beneficiaries themselves - children, the elderly, etc. But every year, once a year, for 7 years in a row we have been holding Volunteer Day, a global event when all company employees in all countries of the world go and help someone on the same day. Therefore, to organize such large events, we often involve non-profit organizations to help. In Moscow, we usually have about 10 different events in one day, of course, it is very difficult to cope without help.

With whom, for example, did you collaborate?

With well-known organizations: "Downside Up", "Here and Now", "Center for Curative Pedagogy".

Tell me, please, do you have any other partners in charity, maybe from some service structures, from government bodies? Or from business partners?

Let's start with NGOs. In addition to the Higher School of Management, we work with the Russian School of Economics, the Financial University, with regional universities - in Volgograd, Yekaterinburg, Rostov-on-Don, Nizhny Novgorod, that is, in almost every city of our presence we are friends with some university. In the direction of youth education, we have 2 programs. One of them was with the FOCUS MEDIA foundation: for 4 years there was a program to attract students to the non-profit sector. They were taught and tried to attract internships in the non-profit sector. But since last year we have slightly altered this program and have now begun to work with vocational schools. Because all the same, at the university, children, in most cases, come from more or less good, prosperous, wealthy families. Whether it's a vocational school, everything is very complicated there. So last year we started a program with three vocational schools and we want to develop this area. Vocational schools generally help very little compared to schools and universities. Vocational schools are colleges, the most, so to speak, "cream of society" get there. Help is in great demand there.

Together with another fund, The Road Together, we have a children's program for schoolchildren from disadvantaged families: we helped them enter universities. We are pulling up students in their last graduating classes so that they have better results in the USE so that they can enter a decent college or university. We also have a program, for example, with the Sustainable Development Foundation, on entrepreneurship, which we have already talked about.

As for other partners, in almost all of our programs partners are government agencies, or they are supported by them. For example, our program of awards for entrepreneurship is supported by the Ministry of Economic Development, Opora Rossii, the Ministry of Finance, and the Chamber of Commerce and Industry. Such synergy arises because this is a very large area that is important to everyone. And every time we try to enlist the support of interested bodies or parties that are also doing something in this area. We have the same in terms of financial literacy programs, especially at universities, where there are mostly non-economic, non-financial departments. This is very important for humanities students, and even more important for students of pedagogical universities. If future teachers are not financially literate, then their students will not be able to acquire this knowledge. School does not have this subject, but you can teach it indirectly, so we also pay great attention to teacher training universities. And, of course, we are running such programs hand in hand with the Ministry of Finance, which is now launching its own national program.

Could you please tell us, inside the company, what is the procedure for making a decision on charitable activities and who is responsible for this direction?

If we are talking about Citi Foundation grants, then this is of course a separate process. We do not have an open call for proposals, because it is too difficult for us and practically impossible, we have a Charitable Committee inside the bank, which includes the authorities of their own free will. This Charitable Committee oversees the local charitable budget and the main grant strategy, for interaction with partners. The charitable committee approves some programs, then we send the information to the foundation, which, in turn, considers each grant separately. The process of awarding grants goes through all stages: approvals, reviews, etc.

This committee, which here in Russia decides what kind of programs to do here?

Well, let's put it this way, they make preliminary decisions, because they are still here, in Russia, and they can see and understand a lot better - they meet with partners and conduct programs on the ground. And then, already approved by the local committee, the programs are sent to the Citi Foundation, which checks both the documentation and the financial part. And the fund is already making a final decision - yes or no.

Tell me, please, do you evaluate the results of charitable activities, and if so, how is this done?

Looking at what. In grant programs, of course, there are always some goals, including quantitative ones, which will need to be monitored at the end of the program. These are the results of the programs – grants were allocated not just like that, but for some purpose, for some specific things. There are always some indicators. As for volunteering or pure charity, here we do not set ourselves the goal of obtaining a purely specific result. In our opinion, in this area it is not necessary to monitor the results too rigidly, because very often it is impossible to measure the social effect in principle. Of course, in our programs with university students, or, say, with vocational schools, there are also quantitative and non-quantitative results. They have different tasks and goals that must be implemented and achieved. This is the measurement of the result - achieved or not achieved, worked - did not work.

And you somehow keep track after the training: who started to do what further, what projects he did, etc.

Here we have our own criteria in each specific case, there is no general provision. For example, in the field of improving financial literacy, of course, there are general figures: the number of people trained, the level of knowledge improvement. And then after a certain period, six months or a year, again monitoring and questioning of these participants in order to understand whether the situation has changed. If the situation and people's behavior does not change, then the meaning of our training is reduced to zero. We do not teach physics, we do not teach mathematics, we teach financial literacy, the basics: how to plan your budget, how to avoid rash purchases. If the behavior does not change, then the program is ineffective.

Training and support for entrepreneurship also has its own indicators, for example: how many people have been trained, how many of them have opened their own business, how their economic performance has improved, whether efficiency, profits have increased, or how many jobs have been created. These are all economic indicators, they can be measured. As for students or schoolchildren, it is more difficult here, because in the first case, the evaluation criterion is the number of students, in the second, how many of them entered universities. Of course, there are many things that are very difficult to calculate, many influencing factors.

Therefore, it is necessary to apply multi-stage approaches, we periodically conduct a survey. Even a rough estimate bears fruit - for example, an assessment of the level of performance in school or motivation to study. This does not allow us to get a complete picture of everything, but at least somehow helps us understand how the program works.

Well, you have a fairly well-built grading system.

In fact, it only seems so, every time you still learn more and more. We launched new program in Altai, associated with the development of eco-tourism. We ourselves come up with scales or evaluation indicators - how many tourists they attracted last year before the start of the program, and how many after. These indicators can be developed by yourself. Evaluation of the same training in pure form no one is interested anymore.

You know, there are still very few people trying to test the effectiveness of philanthropy. It's very encouraging that you have it. Could you please tell us what difficulties you face in the implementation of charitable programs?

First of all, it is probably a partnership. It is very difficult to find partners who are ready to work hard, hard and for a long time on solving a particular problem. Moreover, in the areas in which we work, there are no well-known and truly developed partners, for example, in the field of financial literacy and entrepreneurship support. Everyone knows the various charitable foundations to help children, and that's the point. There are somewhere in a particular area, one or two, three non-profit organizations, but they do not always work effectively, it is difficult to choose. We try to develop those partners with whom we are already cooperating, we try to stimulate them so that they work more efficiently.

Please tell us how you see the prospects for the development of the company's charitable activities?

I think that everything is well developed now, this is my daily work. Our goal is to increase the effectiveness of all our social investments, grants, volunteer efforts and donations, and this cannot be approached formally. The formal approach leads to the fact that the activity turns out to be formal. And if the activity is aimed at a social effect, then there will be no effect. Therefore, the most important emphasis is placed on the annual increase in the effectiveness of programs, partnerships, our investments, in a word, on effective work.

And what do you think, in addition to the previous question, what is needed for the successful development of the company's charitable activities?

Well, probably some best practices that, I'm sure, exist, they need to be replicated, passed on to each other. Those. if they do something well, then they need to show it to others

We, in fact, for the sake of this, started this study in order to discover these practices. Of course, so that they can be replicated and distributed.

Yes, there is always competition between commercial organizations working in the same field. Everyone wants to do something so special, unique. Therefore, the role of the non-profit sector is important here. Unfortunately, the non-profit sector has not yet learned such a productive dialogue with business, in which it would offer professional ways and means of solving social problems. We got used to just asking: "Give me money and that's it, because we are so good."

Dmitry Agishev

Vice President of Deutsche Bank AG. Head of Public Relations, Corporate Relations and Marketing

Tell us, what is the company's charitable activity? What are the priority areas, beneficiaries, budget, geography, duration of projects.

It is important to define terms. We distinguish between charity and corporate social responsibility, and we prefer to develop and talk about corporate social responsibility (CSR). That is, the main postulates are as follows: we believe that companies contribute to the public good by doing their job — by operating, providing jobs, paying taxes, providing services, producing goods, etc. Accordingly, for us to be a “social citizen” is, first of all, to grow, develop, be competitive and generate profit. At the same time, responsible social behavior is an integral part of how we do business. CSR is not a work of making amends (for example, as a result of negative effects from our business operations), it is not a "repayment" to society, and it is not just charity. Charity involves operating with other people's money, donation. For us, CSR is, first of all, an investment, that is, an investment from which we want to get something in return. In return, we want to accumulate social capital. Because the more stable the society in which we live, the more stable a successful company will naturally be. Because, in the end, the company also consists of people, part of society.

For banks in recent years, this position has become very relevant. Recently, dissatisfaction with the activities of enterprises and managers has been growing all over the globe. Especially banks and bankers. People wonder: are morality and the pursuit of profit compatible? The “Occupy Wall Street” action, which has grown all over Europe, is a direct proof of this. CSR is not an expense item for us, but rather a source of value. A proposition in which both business and society win.

There are known examples when charitable programs in companies are integrated into CSR, being in direct connection with their strategy and promotion. That is, they do not necessarily lie on opposite sides of the barricade: charity and CSR.

We can probably say that we have exactly the same thing going on. Charity can be part of CSR. But any charitable project must be linked to the bank's strategy. And you need to look at the goals of a charitable project not only from the point of view of providing assistance, but also based on the needs of the company itself. Therefore, we strive to treat any charitable project as a CSR project.

This is very logical and quite a global trend, I would say.
For example, in a charitable project to raise funds for the needs of an orphanage, there is also a result related to CSR: the development of the volunteer spirit of employees. When employees collect money to repair the orphanage, the bank is more likely to help them if they are ready to go and help make this repair themselves. We support and inspire employees for this type of activity.
Could you name some priority areas?
Yes, CSR is divided into five areas. The first area is “sustainable development”, the second area is “corporate volunteering”, the third is “social investment”, the fourth is “support for art and music”, the fifth area is “support for education”.

Each of these areas has sub-areas. Let's start with "sustainable development". There are four sub-areas: these are "environment", "social aspects", "corporate governance" and "financial aspects". That is, "sustainability" refers more to business than to philanthropic activities. Each of these four, in turn, can also be divided into sub-spheres.

Can you please tell me if this is in your report?

I am now talking about CSR at Deutsche Bank of Russia, our development strategy is in line with the global strategy of Deutsche Bank. This is exactly what is described in the global report. We do not issue our own report, but nevertheless, all our projects and especially quantitative results: the statistics of the funds we have raised, the number of volunteers, etc., are reflected in the CSR report of Deutsche Bank AG.

The second area is “corporate volunteering”, where projects are also divided into three areas. The first is “transfer of skills, knowledge and experience”, when our employees share their knowledge in different areas. And not necessarily in the financial. This includes, for example, mentoring projects. The second is “management skills exchange”. And the third is “direct participation”, or, as I call these projects, “helping with your hands”, the physical work of our volunteers in sponsored organizations.

The third area is “social investment” (assistance in building self-sufficient structures). These are, firstly, microfinance and social venture funds. The second is "community development and disaster relief": improving the infrastructure of low-income communities. The aim of the projects is to make them able to earn their own living. This area also includes projects to raise funds to help victims of natural disasters. When a natural disaster occurs, it is very important to allocate resources and money precisely in the first days of the disaster, and to direct it specifically. In such cases, Deutsche Bank turns to its employees and partners. We help from our own funds, and in some cases, we turn to clients. As a result, we The Bank collects the necessary funds during the first days after the disaster

And the third aspect of social investment programs is “support for disadvantaged children and young people” . This is an organization of accessible education, AIDS prevention projects, work with sick children and their families. For example, in Africa there was a project to create a network of free schools.

However, the projects of the “social investment” sphere, due to their nature, are more developed outside of Russia.

The fourth direction is "art and music" which we support for a good reason. Involvement in art, especially modern art, helps to expand horizons, educate people who can think outside the box - and such people are very much appreciated in business. This is not only the development of art in general, but also the support of young talents, who have a very difficult life.

And the fifth is “support for education”. Here again, there are three types of projects: the first is “creating equality of opportunity in education”. This, by the way, is typical not only for developing regions, but also for quite prosperous European countries. The second is “cultural education”, and the third is “exchange of experience between academicians and practitioners”.

This is about the theoretical part. We will talk about the practical one already on the example of Russian projects.

You outlined the main directions, and I realized that the documents describing this activity are very structured.

And there is. The documents spell out how programs should be selected, how programs are administered. And, if we are talking about sponsorship or pure charity, there are exceptions that we should not work with.

What is the decision making process? Who is responsible for charity in the company? Is there a special employee dedicated to charitable programs?

In Russia, CSR is the responsibility of my department - marketing, public relations and corporate relations. At the global level, there is a separate department for this function. We do not have a functional separation of duties, we work on a project-by-project basis. And in theory, a CSR project can be carried out by any employee of the department. In practice, most often it is the person who is most successful in such projects.

Let's talk more about the decision-making process: how are projects selected? And what areas are mainly implemented in Russia?

Initially, in the 80s, our focus was on the development of art. A few years ago, Deutsche's CSR strategy took on its current form and we began to translate it into Russian realities. The achievements of the last two years are the rapid development of corporate volunteering at Deutsche Bank in Russia, the implementation of several significant environmental initiatives.

In some areas, we translate projects that are taking place at the global level into Russian realities. This is especially true in the area of ​​sustainable development. After all, it also includes social aspects, aspects of management, risk management. And these are practices that are being developed for all countries where Deutsche Bank operates in Russia.

Some projects, on the contrary, are initiated by us: the Bank or our team in Russia. Most often these are projects in the field of art and corporate volunteering. Indeed, their implementation requires certain experience and knowledge of market players. For example, a year ago we announced our partnership with the Garage Center for Contemporary Art. Accordingly, this project can only be initiated by my department - by me, the head, or one of the top managers.

Then it is coordinated already in the upper echelons?

Yes. Why was the Garage support project chosen, for example? Therefore, the profile of this organization is in line with our strategy to support contemporary art and young talents.

These projects are coordinated with Deutsche Bank's art department based in Frankfurt.

The driving force behind the art projects is the Deutsche Bank collection, considered the largest corporate collection in the world. Sixty-five thousand works is, in principle, already a collection of a large museum. The bank began to collect paintings in the forty-fifth year of the twentieth century. The collection has a very interesting concept: “Art in the Workplace”. This means that paintings and art objects are intended, first of all, not for display in a museum, but for display in the working premises of the bank. They are stored there, exhibited, and 90 percent of our collection is available to the general public. There are about 900 offices around the world, and paintings and sculptures hang in the working rooms, in the meeting rooms, in the corridors.

How is it - are they available? Can anyone come and see them?

Our large offices in New York, London and Frankfurt have special days - two days a week - when you can come for a tour. In smaller offices, as, for example, in Russia, excursions are available upon request. Here I will lead them. If I speak somewhere about CSR and about the collection, very often I receive requests for such excursions.

There are projects that are generated by the employees themselves, there are many such projects. There is, for example, the Initiative Plus project. It has existed in Deutsche Bank for a long time, and in Russia for three years. This is an integrated project, its essence is as follows. Any bank employee, together with any non-profit organization in Russia, can come up with a project. Or join an existing project run by an NGO. This project must meet the requirements of one of the five areas of social responsibility that I have described to you. We have a competition between these projects and the winning project receives a small grant, and the money is paid not to the employee himself, but to the organization. That is, firstly, these projects are generated from below, thus we contribute to the development of a volunteer spirit, and these projects cover all areas of CSR, that is, they can be very different. The program has an indefinite period of validity. An employee of the Bank can submit his project at any time of the year, there are no time limits. The general budget of the charitable foundation is allocated separately for each calendar year and is reviewed at the beginning of the current year. So, in 2010, 10,000 euros were allocated, in 2011-2012 - 12,000 euros.

Can you give some Russian examples?

Grants vary. If one person, then the grant is smaller, if the group, then more. There were many interesting projects. For example, they helped to hold the All-Russian Tournament. Lomonosov, among schoolchildren. This is an annual multi-subject Olympiad. A grant from Deutsche Bank (€2,000) increased the number of currently available scholarships for gifted NES students with limited financial resources. In partnership with the art center "Children of Mary" they helped the boarding school in the city of Voskresensk (1000 euros). One employee found a mathematical lyceum in Chelyabinsk and helped him create a website ...

That is, these projects are unique, because they are generated from below, by the employees themselves, so the geography can be very wide, and the spirit of volunteering is developing.

We talked a lot about volunteering, what else is there: cash donations, in-kind assistance?

Yes, donations are used. What are my difficulties: we do not have a budget for CSR, it is equal to zero. I mean, I need to find money. The Initiative Plus project is global for the entire bank, there is some kind of budget there. But we don't have money for all other projects.

If a project appears and I understand that it is interesting, I look for internal sponsors: departments within the bank that earn money and can donate some amount. It's always very tough for us. And so I am responsible for this project with my head. That is, you need to convince the business why it is profitable, and only the language of numbers is not always useful here. There must be an individual approach. I use different methods of course.

That is, you are involved in fundraising inside?

Yes. Let's say if these are art projects, how can I raise money? I can bring this draft to the board meeting and say that it is necessary. And, if it is accepted, we approve this or that amount.

If the project comes from below, I help our volunteers organize fundraising within the bank among employees. How does this happen? An employee comes and says: there is an orphanage, I want to help pack things, for example. We organize the collection of things from the bank. Then one employee from our earning divisions, an American, asks: do they have a need for money? My friends and I could help them with money. Or just buy something with that money. There is already a source of income for this project. Or an employee comes and says: I want to raise money to help, to repair the orphanage. We can suggest how to do it right. For example, you can organize a charitable library: you take a book, leave ten rubles. Or we advise you: talk to your colleagues in London, it is very popular with them. They can organize the same in their own country in support of the Russian project. That is, we integrate, accumulate, suggest: how this can be done, how to raise money. It is not simple. Our activity is not only in the evaluation and selection of projects. She is still raising money...

Well, or, for example, we recently built a new office - this, by the way, is an example of an environmental initiative. And we are the only bank in Russia today that has received the very prestigious LEED (Leadership in Energy and Environmental Design) award. It is issued to companies that have built a building in accordance with strict environmental requirements. Our office on Begovaya received this award. This project is also our CSR activity.

How did we find the budget for this? I found out that an office would be built, and gave me an idea: let's also work for certification. This should be budgeted from the moment of planning. There was a budget for the construction, and we laid it down. Or another example related to this: I say, let's come up with a new art concept for this new building, and buy paintings for it in Russia. Since we had already bought paintings ten years ago, they said: the idea is good, let's reserve the budget. And we bought paintings by emerging imergeartist - young Russian artists. They made a very interesting collection, fifty paintings, which were also included in the Deutsche Bank collection.

That is, my role is a scout, I must always keep my eyes open and know where you can find money for any of the projects.

You said that there are projects in which the private initiative of employees helps non-profit organizations. In general, do non-profit organizations participate in any other projects as partners? Even with the same orphanage: they decided to help, and did not go directly, but together with a non-profit organization that has been running around with this orphanage for a long time.

We have a partnership in Russia - with Bigbrothers&Bigsisters. This is the oldest partner of Deutsche Bank, cooperation has been going on for more than a hundred years. And in Russia, we have been working with them for three years, moreover, we help them financially and are looking for mentors. This is our first non-profit partner, and recently another organization has appeared, it does the same thing as Bigbrothers & Bigsisters, called Kidsave. One of our departments actively helps them. These are two non-profit organizations with which we have a long-term partnership. Plus, we can say that there is a long-term partnership with the Give Life Foundation.

Long-term partnerships depend on volunteers. If there are volunteers, there is a volunteer spirit, the partnership is preserved. And if not, for example, the leadership has changed, and somehow the volunteer spirit has fallen. We are looking for new ones, because, unfortunately, the partnership with Kidsave exists solely due to charitable donations from employees. Bigbrothers&Bigsisters - it's easier there, our managers know it, including the heads of our earning divisions.

Tell me, do you have other partners? Maybe the authorities help, or service structures? Inventory agencies, for example, who are involved in order to make some action?

We can sometimes persuade our partner. Relatively speaking, in order to collect things for the orphanage, you need to conduct internal marketing, hang the same leaflets in the building. We do not have our own designer, everything is outsourced. We periodically persuade the company that does these types of work to make these flyers for free or at a minimal cost. We don’t have any other type of involvement, we need to think about it with the authorities. No, we don't really work with them yet.

Maybe something is being done jointly with some other business partners?

We participate every year in Earth Hour - we are attracted there. Our museums can be partners - this is the Garage, again, and the multimedia art museum of Olga Sviblova - the House of Photography. There is another type of partnership - Deutsche Bank issues the so-called art card. This is a card that is distributed among our customers and our employees - it has a limited edition. Museums are listed on the back of the card - in different countries there are many of them in the world, and the bearer of the card has free admission to them. We involved both the Garage and the Multimedia Art Museum in this program. This is a public partnership.

From time to time, the Kremlin and I do different projects, after all, it is a museum, in principle.

Do you evaluate the results of your activities and, if so, how?

We have a quantification. We count how many people took part in the projects, how much money we managed to raise. What are the total investment amounts. Then we send this data to Frankfurt and Russia's contribution is shown in the global annual report - how much money is spent on CSR. We have a list of projects in which we participate during the year, and there you can more accurately calculate how much money we spent.

Are you considering some kind of qualitative, social effect?

This is all done jointly with our office in the UK, so far we have filled out the form and sent it. The effect is estimated on the LBG form. Our British office has been evaluated according to this system for a long time, almost ten years. We decided to expand their practice to all countries. This system has been used to evaluate our contribution since last year. The Russian part will be included in the pan-European part, and our data will be in it.

I would say that the culture of implementing CSR projects is low, and that of the foundations as well. In general, the culture of CSR projects is low — even in those organizations where this happens systematically, the object of assistance is children, and the means of assistance are money. And that's all.

If I work with someone in the organizations themselves, even in the forums, then this is overcoming the low culture of working with beneficiaries. There are foundations, and they are very famous, who believe that organizations exist in order to give them money. And what's more, they can afford to say: "You've raised such a sum, it's not enough, we don't need it"... And this is a very large fund, let's not name it.

Are your partners different in this sense?

Yes. Our main difficulty is the lack of a budget. Lack of funds and lack of power. Although ... they say: there would be no happiness, but misfortune helped. On the other hand, we are forced to spin around and survive through a very careful selection of projects, careful work with those who accept our funds. And we very carefully monitor the progress of projects, how it is administered, and then we report on all the money.

How do you see the further development of this activity in the company?

The experience of recent years, especially the last two years, shows that everything is only going up in our country. Now corporate volunteering projects have become in demand - a few years ago we did not have this. Now these projects are becoming more and more, moreover, the number of projects that are generated by the employees themselves is increasing. This is to help us, because we cannot generate everything. In principle, this is the essence of our corporate volunteering projects. On the other hand, misfortune also helped. Due to the seriously deteriorating economic situation, the corporate governance system will be reformed and become more effective. And, as we understand it, also CSR projects. Risk management systems have already been reformed and tightened - this is also sustainable development. In general, tracking all risks is a CSR project. And financial intermediation is also changing. We have slightly increased the number of art projects. We used to do one or two projects a year, now we do two or three.

What, in your opinion, is necessary for the successful development of the company's charitable activities? What would support her?

This will happen, I think, sooner or later, it is already happening now - an increase in the general culture of implementing charitable projects, fundraising, and improving the infrastructure of these projects. Both in the performing organizations themselves and those who give money. Moreover, the infrastructure means, among other things, the presence of local employees, especially those organizations that are responsible for CSR projects. There are no such employees who could evaluate these projects, collect them, understand them, but now there are no such people. The need for them is growing, and they are still almost never taught anywhere.

CSR is not only a fundraising tool, but also an understanding of how projects can be carried out with little or no budget. And corporate volunteering projects, in principle, can exist without a budget.

Elvira Garifulina

PhD in Sociology, Head of Corporate Social Responsibility and Liaison with Authorities state power OJSC "OTP Bank"

OTP Bank is constantly engaged in charity work: supporting external charity projects and actions; developing corporate volunteering; providing material and organizational support to employees and their families who find themselves in a difficult life situation. Historically, the DNA of OTP Bank's charity in the Russian Federation is large families and children. Priority areas currently: support for children and families, strengthening family values ​​(including large families, foster families, orphans, talented children, children with disabilities); financial literacy of the population (mainly schoolchildren and students); creation of conditions for the development of charity in the Russian Federation (charitable foundations, NGOs, municipal and state institutions). In some cases, the Bank provides one-time targeted assistance.

The plan is to more actively develop the "Green Office" direction and, in general, environmental issues. Previously, sports events, Orthodox competitions and schools, and literary competitions were also supported. Volunteering mainly concerns these areas, but if there is activity and justification for a new or other direction, then the Bank is always open to employee initiatives. We consider the organization of corporate Blood Donor Days to be a separate “sub-direction” within the framework of volunteering. Assistance to the children of dead employees (in terrorist attacks, accidents, etc.) is provided both by the Bank and through corporate volunteering. Geography is everything federal districts, but on a larger scale - Rostov Region, Omsk Region, Chelyabinsk Region, Primorsky Territory, Novosibirsk Region, Samara Region, Moscow Region, Moscow and St. Petersburg. Duration - starting from 2008 and gradually increasing the budget, geography and moving to more systems approach.

Code of Ethics; approved areas of charitable activities; annual plan and budget broken down by branch. A strategy and policy is currently being developed. Information is also submitted to the head office in Hungary for the preparation of a general social report.

The mechanism is the transfer of donations through the conclusion of an agreement on the disinterested (gratuitous) transfer of funds. Volunteering - the work of employees, blood donation, the collection and transfer of in-kind assistance and funds.

We mainly carry out charitable activities in partnership with NGOs (foundations, public organizations, etc.), as well as with municipal institutions. Quite often, the authorities act as the third party of the partnership. The plans include more active involvement of the Bank's customers and counterparties in the partnership. The bank also acted as a partner of charitable projects and actions with other banks several times.

The Bank has adopted the main directions of charitable activities, and annually approves the plan and budget for branches. In general, the Bank has an employee in charge of charitable activities - the head of the "Corporate Social Responsibility of Business" area (responsible for planning, developing and implementing a charity policy, motivating and training corporate volunteers, negotiating with authorities, partners and a number of beneficiaries, collecting and analyzing reporting, etc., and also oversees projects at the federal level). In branches, this area is supervised by market managers, there are also responsible ones in credit and cash offices (CCOs). Market managers and responsible CCOs will coordinate the support of actions, projects with the head of the CSR direction (within the priority areas). Initiatives of "regions" can also be put forward.

There is reporting: substantive and financial, incl. with feedback from beneficiaries. There are simple percentage KPIs for market managers. We take part in the working partner group for the assessment of social. effectiveness of child support. We plan to introduce Dialogues with stakeholders, as well as improve KPIs, develop and implement a mechanism for evaluating results, efficiency and social impact. If possible, we will invite independent appraisers and auditors.

What difficulties do you face in the implementation of charitable activities?

A large load on one coordinator for charity and GR, as well as market managers of branches, “linking in technical details”, as a result, not enough time and effort is devoted to developing a strategy. There is not yet a very high involvement of tops and staff in general (although some have a great desire to participate). Quite a lengthy approval process. Sometimes it is difficult to provide reporting documents from NGOs. More promotion of philanthropy both inside and outside the company is needed.

How do you see the further development of the company's charitable activities?

Justify the change in the priorities of charity, describe in more detail and clearly the mechanism for implementing the charity policy for internal and external stakeholders. Develop a strategy taking into account a systematic approach, a balanced scorecard, performance evaluation and consideration of long-term results. Develop and implement a promotion concept and a motivation system for corporate volunteering and socially active and creative employees. A more holistic and systematic approach to planning and budgeting for the next year (including with a more uniform approach between branches and CCOs, regions). Focus and more fully work out priority areas. Activate top management.

Interest and a “direct example” of shareholders and senior management of the Bank, top management (including in branches), the possibility of teamwork, the desire to develop, improve, apply (including adapting) the best foreign and Russian practices, motivation and support socially active employees and partners; transition to a more systematic approach; introduction of a better evaluation mechanism, greater awareness, openness and transparency; taking into account the needs of all stakeholders; registration (documentary) of the charity policy, exchange of experience on various platforms (including actively sharing best practices, successes, difficulties and mistakes) and much, much more.

Alexander Dmitriev

PR Director of NOMOS-BANK

Tell us, what is the company's charitable activity? What are its priority areas, beneficiaries, budget, geography, duration of projects.

NOMOS-BANK has been doing charity work for a long time. At the same time, working in all major regions and being present in almost all major cities, at a certain time we were faced with the need to systematize this work. It was obvious that even the largest company could not help everyone, no matter how much they wanted to. We analyzed the current activities, the requests and proposals that we received and chose several directions for ourselves.

This choice was made on the basis of a number of criteria, which, in turn, were determined by our approach to charitable work. In short, we try to involve employees in charitable programs. Taking into account our geography, the first requirement was this: the direction should be relevant for the regions of presence.

Replicability, in other words?

Absolutely right. Secondly, our experience has shown that interaction, for example, with orphanages cannot be one-time: it is necessary that they take place not once a year, but at least 2, and preferably 3-4 times a year.

The third thing is just the potential for the participation of our employees. These are the three main criteria. And the fourth point is that we refused to provide direct financial assistance to beneficiaries and transfer funds to foundations. This does not mean that we do not work with funds, including regional ones. On the contrary, we believe that they often have unique information about those who really need support. For example, at the end of 2011 we were doing a new project for ourselves in Samara. We had the task of finding an orphanage in the Samara region or in Samara, but there are few orphanages there, because, as a rule, most children are adopted - the family arrangement of children is well developed in the region. And it was the foundation that helped find the beneficiary.

Consulting and expert support?

Yes, that's right, consulting and expert relations.

What areas of charity do you prioritize, whom do you help?

The first is assistance to orphanages, the second - to veterans. And we also have help for the disabled. That is, these are groups that can be united as "socially unprotected segments of the population."

What is the assistance? Are these supporting programs, or some kind of targeted specific help?

As I said, we work directly with orphanages. Accordingly, if it is the New Year, gifts and visits of employees are a must. The main thing is communication with children. Accordingly, if this is a different time of the year, there may be some other things. For example, children from an orphanage near Moscow were once taken to Moscow for a holiday, they spent the day with our employees, a large program was organized - an excursion, master classes.

This is the organization of summer holidays. But then again, not to give money, but to help with vouchers, pay for them, so that people already get some specific things at the exit. Because it so happened that my grandfather is the chairman of the association, which in Soviet times actively helped the orphanage. And then this orphanage suddenly found itself in the center of a scandal, almost selling children abroad. Therefore, we try to protect ourselves from such things.

As for veteran organizations, of course, congratulations on May 9th. We buy gift sets, plus we organize some evenings to give people the opportunity to communicate with each other, to give them the opportunity to hear and be heard. That is, it is rather simple universal things.

It's clear. Tell me, what are the longest, long-term projects?

At one time, 3 years ago, we worked under the Time of Angels program, which is run by a charitable organization. Now we are not working with them, but the Time of Angels program has been going on for a long time in the same orphanage in the Kaluga region - this is a Christian shelter.

Yes, three years is a long time.

We have been donating blood for over three years. Moreover, we do not just support non-donation as such, but we are trying to develop corporate donation. Three years ago, the idea was born to invite our corporate clients to participate. This direction also exists in all points of our presence.

Does this also happen periodically?

We have a global event - a corporate donor marathon, which we hold once a year in our network, we invite clients. This frequency is easily explained, primarily from a physiological point of view (blood can be donated at regular intervals).

Could you please tell me if there are any documents describing the policy of charitable activities in the company?

A full-scale document that takes into account all the realities is in the final stage of development.

Let's take a closer look at the mechanisms. What mechanisms are used to implement the company's charitable activities? Cash donations, employee labor, in-kind aid?

Complex solution. Donations, yes. As part of the Time of Angels project, we invite employees to make voluntary donations once a year. But each time the funds are collected much more than necessary. How did we get a permanent project "Time of Angels"? We wanted to congratulate the children from the orphanage on New Year's Eve, but it turned out that we had raised 4 times more money than we needed for gifts. Therefore, during the year they also equipped a computer class - with the help of bank employees, and then - a medical office.

Did employees participate in this both financially and directly?

Yes. Someone handed over money, and someone went to the shelter, collected furniture, set up computers.

Please tell me, is there an online mechanism for collecting donations?

The collection of funds within the framework of the project is carried out through the intracorporate portal, on which we, when necessary, make a special online form. In the case of the same orphanage, it was very beautiful - a Christmas tree with balls on which were depicted photographs of children. You could click on a specific photo, a window popped up and a story appeared about the child, about the gift that he wants to receive for the new year.
That is, everything is done quite conveniently.

What partners do you work with?

As part of the donor marathon, we are cooperating with the foundation, Podari Zhizn, and the Federal Medical and Biological Agency. Another thing, as I said, we have chosen a different path. Suppose there is a certain global fund. We conditionally transfer 10 million a year to him, and then he does something, then sends a report ... We chose a different path. Various funds can be involved - Moscow, federal, and regional - it all depends on the tasks. But the principles that we spoke about at the beginning remain. We view the fund as a bridge for our direct communication with the beneficiary.

Were there any joint projects with business partners?

Donor Marathon. Because it turns out that for one employee of our bank there are three employees of our clients.

Does that mean it's attracted?

Yes, in the case of, for example, orphanages, very often our partners, who know that we take part in some programs, also send gifts from themselves.

It is clear, but was there any experience of partnership with the authorities in charitable projects?

As part of the donor marathon, we interacted, including through partners, with the Ministry of Health, with regional ministries of health. The experience turned out to be quite positive, especially in some regions.

Tell us about the decision-making procedures in the company: how does it work, who is responsible for charity in the company?

At the strategic level, top management. All other philanthropic matters are the responsibility of the Public Relations Department.

I understand, but what is the decision-making procedure?

At the first stage - an assessment of compliance with the above criteria and our capabilities. Be sure to check the potential beneficiary, his history, reputation. If all checks are passed successfully, then the decision is approved by the management.

The decision is made collectively, right?

Please tell us how you evaluate the results of charitable activities, and do you evaluate them at all?

I know that in some organizations they try to evaluate charity by its contribution to business development. We look at what we managed to do for the beneficiaries, and at the emotions of our employees.

Could you tell us what difficulties you face in the implementation of charitable projects, can you highlight them?

Probably, the first difficulty is the lack of transparency of the recipients, so you really need to approach these issues very carefully. The second point is the sometimes high cost of the services of charitable organizations that do business on this.

In principle, when we considered the efficiency, we realized that it would be cheaper to do this with the help of our employees, even taking into account the additional workload, and bring maximum assistance to the final recipient. For example, we carried out children's holiday. For project management, the social integrator company asked for 2/3 of the cost of the event itself. It seems to me that this is wrong. In fact, charitable organizations are turning into event agencies. But the commission of the event agency, as a rule, is 10%.

Tell me, how do you see the further development of the company's charitable activities?

First of all, we are at the beginning of the journey, so we would like first of all to make sure that in each region of presence the bank copes with the problems that I mentioned at the beginning.

And secondly, a year ago I was at a charity forum, which talked about the stage model of CSR (corporate social responsibility) development. And it was said that many companies are at the "jungle" stage. In my opinion, in the vast majority of Russian companies there is a discrepancy between the level of business development and the level of development of corporate social responsibility - the level of business is higher. The task, in my opinion, is to keep these things on the same level.

It is clear, but what, in your opinion, is necessary for the successful development of the company's charitable activities in order for all this to come true?

Two things: professionalism and enthusiasm. There is no doubt that there is good will.

Leonid Ignat

Director of Information Policy and Public Relations, Alfa-Bank

Oleg Sysuev told me in detail about the Life Line program supported by Alfa-Bank. And I would like to ask you, what are the priority areas for corporate charity of the bank, the main beneficiaries, geography, duration of projects?

Details can be found in the social report. I'll just tell you about our philosophy. It often happens that an organization chooses for itself in terms of charity some things that are not always clear. We are a private bank, and information openness, including to our employees, is the cornerstone for us. Because you cannot be a successful bank if your employees do not share your philosophy, your corporate values, including the value of charity as one of the important components.

Therefore, 3 years ago we decided to develop a volunteer movement. We have the Life Line program, which Oleg Nikolayevich told you about, and there are other corporate things. But what distinguishes us, in my opinion, in the right direction is the volunteer movement. Life Line is based on a specific approach. There is a specific child, and by pressing a button on the computer, you donate some of your money to that specific child. The same approach applies to volunteering.

How did volunteering start?

The bank has a program "Christmas Miracle". Employees bring toys, felt-tip pens, computer games, rollers and taken to orphanages. And at the end of 2008, they also collected. The acute stage of the crisis, and instead of two rooms filled with gifts, we had four. Personally, it struck me. It would seem that a prosperous generation. People who are now 30 years old started working in the zero years, and everything went only well from there. That is, unlike me, they did not experience the crisis of 1998, 1994, etc. This is an amazing phenomenon, the desire to help arose not in a good situation, but in a bad one.

And then an idea arose. We suggested to the bank employees: “Dear friends, we are sure that all of you have before your eyes examples of people who need help, we do not necessarily know about them. Please send us your ideas." We collected these ideas, put them to the vote of the whole bank. The technology is the same as in the "Life Line", only it was necessary to press the button not "send money", but "I think that we need to help these people." And we financed 3 first places.

I wonder what employees responded to the most?

One of the first was a very interesting project when we bought washing machines for an orphanage. The employees themselves went to the orphanage and equipped a laundry there. It seemed like a small matter. But, firstly, the orphanage paid a lot of money for laundry. This money remained inside - they could use it for food, games, etc. Secondly, - this is also very important - the children themselves began to do their own laundry. And thirdly, they could now do it out of necessity, and not according to a strict schedule ... There was also a project dedicated to disabled children, and many other good deeds

It's probably all in the report?

The report is, I just have other functions. I set the algorithm, and then everything works. The first time we did such a vote was in 2009, and it has been going on for three years now. Any employee can send an application, offer their project, in two paragraphs: there is such a problem here, I think that we need to help, therefore, therefore, and therefore. Then we post these projects on Alpha Navigator, the corporate portal. We appeal to everyone and say - guys, vote where we should send the money.

Are there any priorities?

The main thing is to help children. We try to select projects related to children, and then the voting goes on. Any person working in a bank can vote - "I think it should be sent there." And I am convinced that this is a very right thing, because the involvement of employees in the process is increasing. A large organization tells him: "Listen, I care what you think." I can send money to a museum or somewhere else - this is the choice of the management, we have set some priorities for ourselves. And here - the employees themselves participate in the choice.

What else do employees participate in as volunteers?

They go to orphanages, for example, play with children, communicate. It's not always money, not always washing machines or windows, sometimes it's just human involvement. How it works? A letter is being written that we are going to an orphanage, those who wish - please. Sometimes I ask management to let people go for one day if it's Friday, but no more.

Tell me, besides the opportunity to make online donations to the Life Line program, is there any other way for employees to participate in it?

Yes. We periodically place on our Internet resource information about the promotions of "Lines of Life". For example, many participated in the action "Someone's life is no longer a trifle." Small money was collected in the branches, collected on a volunteer basis. We also collect money at festive corporate evenings. For example, at the Christmas party, a T-shirt with the signature of Mikhail Fridman was sold at an auction for 40 thousand rubles, the money was sent to the program. For corporate holidays we make entrance tickets for 500 rubles, everything also goes to the Life Line.

Tell us about other charitable projects.

We have great traditions of charity in the regions. One of the directions is the support of regional museums. These may be the most different forms cooperation. Somewhere - support for exhibitions, somewhere - just gifts. For example, we replenished the fund of icons of the museum in Perm.

In the Nizhny Novgorod Art Museum, we restored the painting “Descent from the Cross. Position in the Tomb. This is a huge canvas, about 8 by 5 meters. In Soviet times, it was not exhibited, since it has a religious theme, it was kept in storerooms, and was badly damaged. We financed the restoration of this canvas by Hermitage specialists and donated it to the founder of the museum. As a matter of fact, the museum began with this canvas.

The process of helping museums is ongoing. For the third year in a row, we organize, for example, exhibitions together with our partner, the Komsomolskaya Pravda newspaper. We also had this idea three years ago. Then we made the exhibition "The War on the Front Pages", where the first pages of "Komsomolskaya Pravda" were presented - from June 22, 1941 to May 9, 1945 - the most important events of the Great Patriotic War. A reprint of newspapers was made and this exhibition was held in 35 cities, in Moscow - in the Museum of Defense. Entrance for all visitors was free. We invited veterans, and you know - it was necessary to see - tears in their eyes when they saw the newspapers for May 9, 1945. It was a very good experience.

Last year, in 35 cities, we organized the exhibition “50 Years of Space Exploration”, where space posters from the late 50s to the late 70s were presented: a view of a satellite, Belka and Strelka, Tsiolkovsky, Gagarin. And also - the newspaper "Komsomolskaya Pravda" dated April 13, 1961, published the day after Gagarin's flight. Interestingly, on the 9th of May the newspaper came out to the same day, and this one only on the 13th. There was also a decree of the Soviet government - they were going to rename Manezhnaya Square to Cosmonauts Square ...

This year we made a big federal project dedicated to the 200th anniversary of the Battle of Borodino: "The War of 1812 in Engravings". The exhibition is also held in 35 cities. We have collected about 60 engravings from that period. This is the famous “ABC of 1812” by Terebenev, in which all the events of the Patriotic War are noted.

It is important that we donate all the exhibits to the museum. All the kits we have assembled remain, and then they begin to live their own lives, travel around the cities of Russia. Relatively speaking, the exhibition takes place in Novosibirsk, then she goes to Tomsk, then from Tomsk to another small town, i.e. she lives long enough. This is an absolutely charitable project. The condition for donating the exposition to the museum is that the exhibition must be free for visitors for the entire period of exposure. Children are brought from our sponsored orphanages, veterans are invited, clients are invited to the opening.

There is also individual work with museums. For example, we allocated funds for the restoration of the famous Kasli cast-iron pavilion in Yekaterinburg. It was built for the World Art and Industrial Exhibition in Paris in 1900. And, unfortunately, it was not restored for a very long time. And two years ago we presented it to the townspeople in its original form.

These are the regional local projects, there are a lot of them, I name, of course, the most significant ones.

We also have a special direction - we have been supporting the heroes of the Soviet Union for many years, already about 15. On February 23, we annually arrange a meeting of veterans with our employees. With great regret, I want to say that the number of these people is constantly decreasing, and now we are working with the Russian Heroes Club, which includes both the heroes of the Soviet Union and the heroes of Russia. Three years ago we met a wonderful interesting person- Alexei Prokhorovich Voloshin. It turned out that he was the only living hero of the Soviet Union and the hero of the United States of America. At the end of the war, the American government approached the Soviet government with a proposal to award five representatives of different branches of the military with the highest American military award. And instead of the second star of the Hero of the Soviet Union, this man was awarded the star of the Congress. We made a "Meeting on the Elbe" - for its anniversary: ​​we invited this man and the American ambassador, whose father fought in the Soviet Army and had Soviet military awards ...

The basis of our charitable policy is helping children. We understand that it is impossible to help all children, we try to help targeted. For example, in Nizhny Novgorod we sponsored the production of The Golden Key at the Theater for Young Spectators. We agreed right away that we were financing this production, scenery, everything. And that seven performances will be free for children from orphanages. Moreover, we made a performance where the children of our employees and children from orphanages were together. This has been repeated in several cities.

Of course, exhibitions, concerts are, in addition to charity, also brand promotion. Brand promotion through charity. But helping children and volunteering is charity in its purest form.

We also support gifted youth. There is the Alfa Chance program, together with the Higher School of Economics. We allocate the largest scholarship in Russia - 10 thousand rubles per month during the first two years of study. This is a prestigious scholarship, a significant one - 240 thousand rubles for the first two years. But there are certain conditions - we do not accept residents of Moscow and St. Petersburg into the program, believing that a person from the provinces still needs more support. As a rule, the children who won the All-Russian Olympiads become scholarship holders. This is a very serious competition. An essay is written, followed by a face-to-face interview. Out of 300 applications, about 50 go to the interview stage, and we select 20 every year. The commission includes representatives of the Higher School of Economics and Alfa-Bank. The program has been in existence since 1995. We modified it 4 years ago. Previously, we selected gifted children in the regions and fully funded their education. It was a fairly small group and their experience actually showed that if a person is paid a scholarship in the fifth year, this does not necessarily mean that he is the most successful. It is necessary to support in the first two years so that the guys can concentrate on their studies. Many of them are winners of the All-Russian Olympiads, but this does not mean that these are the children of wealthy parents who were taught by tutors. These are people who really need money. They are spent in different ways: for additional study of languages, trips abroad.

Are there any spending limits?

Absolutely none. They receive 10 thousand rubles. per month. Moreover, it costs us more, because we bear the tax.

Your program has been going on for quite a long time, none of your scholarship holders then came to the bank?

What is important for this program is that the guys have no obligations to the bank.

Are there any additional options?

We are a private organization, therefore, other things being equal, participation in the scholarship program is considered a plus. But the selection to the bank is on a strictly competitive basis. As a rule, these are graduates of the HSE Faculty of Economics. And there are scholarship holders at both the philosophical and linguistic faculties. Of course, participation in the scholarship program is seen as some kind of additional plus, as some kind of connection with the bank, but there are no obligations to work off this money. There are scholarship holders who apply to us after completing the first year. They are internships in a bank. There are many cases when the internship is carried out at the place of residence, not in Moscow. Those. they return home for the summer, and we organize an internship for them on the spot. These are good guys, purposeful. Get into the Higher School of Economics from the province based on the results All-Russian Olympiad very difficult.

So, as far as museums are concerned, I have spoken about educational programs. Of course, Alfa-Bank traditionally presents the widest range of cultural projects in the regions: classics: Tsiskaridze, Khvorostovsky ... And, of course, pop stars, which is more traditional for us, for example, Scorpions, rock music, Radzinsky. Much has been written about this in the social report. These are cultural projects in addition to museums, or vice versa, museums in addition to cultural projects, a fairly wide palette. Plus, there are traditional long-term relationships with orphanages in different regions, which, one way or another, continue. In addition, we support WWF (we participate in the planetary day, turn off the lights, etc.).

How are stars chosen?

In the region - they decide. First, we send them an offer, and they decide whether they are interested in, for example, Radzinsky.

How are cultural projects selected?

As for federal cultural projects, we decide this, we consider initiatives from the localities. How can I know, for example, that in Yekaterinburg the Kasli pavilion has fallen into decay?

And who is "we"?

This is me and either the shareholders or the management of the bank, depending on the size of the financial issue. Sometimes it is the decision of the Board, sometimes it is my personal decision, sometimes it is the decision of Oleg Nikolayevich, sometimes the shareholders are involved. Some things are not particularly costly, and obvious - I decide or Oleg Nikolayevich. Some things - with the involvement of the chief managing director, the chairman of the board, sometimes shareholders. For example, the concept of the War on the Front Pages exhibition was discussed with the shareholders and with the bank's management, because it was quite a costly event - everyone decided what to do.

Let's talk about more formal things now. Tell me, are there documents describing the company's charity policy?

We fight bureaucracy. We have a minimum number of regulations; in general, we have regulations in the bank only where they are absolutely necessary. I told you about the volunteer movement. Is it possible to describe it, is it possible to create regulations there? Somewhere it is enough to turn to people, to say - send us your ideas. Post these ideas here, on the corporate portal, collect votes and write material that won this, this and this idea. What regulation is needed here? Charity can be killed with a template. Moreover, we do not even edit the texts that are sent to us, it must be from the heart. Charity in my opinion is from heart to heart. What should be the patterns? Yes, we have some money that the bank allocates for charity, they are, as they say, in trust management. You see, charity is a thing, I am firmly convinced of this, which should be absolutely transparent. All our charity has a clear specific consumer. For example, there are scholarships - there are forty people with names and surnames who receive them. We hold regional conferences for the press, Alexey Arkhipovich Leonov presents them with certificates in the presence of 160 journalists from all over the country. No regulation is needed for this.

And you don't work with requests at all?

No, but of course we work with applications, mainly in the regions. We are, as it were, outside of politics and outside of religion. Some communities, of course, apply and do something locally. Here everything is as transparent as possible.

Did I understand correctly that there are some federal programs that are distributed to all regions, and there are some local ones, and they make their own decisions there?

Yes, we cannot learn from here about the orphanage, for example, in Yekaterinburg. But they consult with us, of course. We try our best to allocate natural targeted assistance. As a rule, by letters that come to the regions. Here is an orphanage - it is necessary to change the windows. Because the windows are old and they spend more money on heating. If you put new plastic windows, then the losses will be less. There is a cost calculation, there is a letter from a company on the spot that makes these windows at cost, because for them this is also an internal project. And then we go forward. We also allocate funds, but we strive to provide in-kind assistance as much as possible.

Do you have partners from charitable organizations, government agencies?

We have the Life Line Foundation, we were at the origins of its creation, CAF Russia is in charge of administration. There is a partnership project with the Ministry of Culture of the Russian Federation - the restoration of the Venice Pavilion. As for museum promotions, our partners are regional museums.

Are there business partners in charity?

Yes, we are trying to attract. For example, McDonald's is happy to participate in all our promotions with children in the regions. For the performance I was talking about in Nizhny Novgorod, McDonald's brought Happy Meal. For orphans, this is generally a very big deal. But again - a minimum of formalism. We offer partners a project and, as a rule, they support it.

How many people in the company do charity work?

We have one employee on the staff, all of whose duties are related to charity - she is engaged in volunteer movement, coordination. As for general banking programs, Oleg Nikolayevich supervises Life Line, and I supervise all cultural projects.

What is the annual budget for charitable projects?

As a rule, we do not disclose budgets. This is part of corporate policy. A rather serious amount in total, because there are a lot of activities. Volunteer money is involved in it, there is corporate money that is allocated to Life Lines - for the administration of CAF. There are membership fees to WWF, various cultural projects. You can somehow calculate, but everything goes according to different articles. The Bank is always sympathetic to the increase in spending on charity. Over the 6 years that I have been in the bank, this budget has increased significantly. Shareholders personally participate a lot.

Tell me, do you evaluate the effectiveness of charitable projects?

Life Line has reports. Exhibition projects - there are also statistics on how many people have watched them around the country. We did not set ourselves the goal of evaluating effectiveness. As we strive for the most targeted assistance the maximum number people through volunteer programs or "cultural" banking programs. It is very difficult to evaluate the effectiveness here. You can go to the point of absurdity and ask for a report from the orphanage, how many kg of linen they washed in a year ... You can count how many people applied for the Alfa-Chance scholarship, how many they received. Such statistics are kept. The social report is the only document where all this is summarized.

What difficulties can you identify in the implementation of charitable projects?

We do not see any particular difficulties, because everything comes from below, and this is targeted assistance, when money is given not for statutory activities, but for a specific thing, supported by documents. There are no difficulties. It is gratifying to note that the attitude towards charity in Russia is changing. It is developing in a more civilized direction. Why do we rely on volunteering and targeted assistance? There is a lot of charity as self-PR, when something is done to attract attention... Targeted assistance: when we collect toys ourselves, pack them, take them away ourselves, without noise... I think that charity is an intimate thing. I am very pleased that the shareholders have the same position: assistance should be targeted and quiet.

I would like to receive more support from federal organizations. When we were looking for materials for the space poster exhibition, the state museum asked for 3 times more money for the originals than a private organization. It's the same with engravings. There we did not even turn to state institutions - we immediately found private collectors.

How do you see the further development of the company's charitable activities?

I think that charity as an idea reflects the state of society. The phenomenon of the popularity of charity among the younger generation, of course, needs to be understood. Society is clearly changing. Why young successful people driving 240 km to the Tver region in their cars, burning gasoline? They play with children, they do it for some reason ... Why do they hang coffee in Moscow coffee houses? I want to believe that charity will become not a fashion, but a necessity.

In the bank, I think, there will be progressive development. We do not expect any revolution. The focus on concrete assistance will certainly remain. The volunteer movement is developing successfully. I remember when we had the first voting on volunteer projects, out of 18,000 employees, about 500 people voted. Now about 3-4 thousand vote, that is, every fourth. This is good, because they see: we voted, we did it. Here is a photo report from there. I hope we will develop it.

What, in your opinion, is necessary for the successful development of the company's charitable activities?

We need propaganda. And you need to focus on the most understandable specific cases. When, for example, a bank collects money for an employee who needs help... Everyone may not know her personally, but there is a photograph. And when a person finds out later that she was helped, he is pleased. Efforts that lead to nothing, that are in vain, should be avoided. People understand very well what is done for PR and what is not. A person is always ready to help a person.

Elena Melikhova

Head of Sponsorship and Special Projects at VTB Bank

Tell us, what is the company's charitable activity? Priority areas of activity, beneficiaries, budget, geography, duration of projects.

We have a large amount of charitable work. We support sports: the Russian Artistic Gymnastics Federation, the Alpine Skiing and Snowboarding Federation, the Chess Federation. We help Dynamo football club and Dynamo hockey club.

As for culture, we are trustees of the Bolshoi Theatre, the Mariinsky Theatre, the Russian Museum. We also provide charitable assistance to the Tretyakov Gallery, the P. Fomenko Workshop Theater, Maximilian Voloshin's Chimeria in Crimea.

We are implementing many projects related to healthcare. The main one is the charitable corporate program World Without Tears. It has been in existence since 2003. As part of the program, we help children's hospitals throughout Russia. The uniqueness of our approach is that we work directly with hospitals.

We contact, communicate with chief doctors, finance the purchase of medical equipment that they need. And as part of this action, we always bring children a holiday of TV show artists to each hospital. Goodnight, kids! and gifts.

In addition, we provide assistance to veterans and the disabled. Basically, these are veterans' associations, associations of the disabled or some kind of foundations that help them. We also provide assistance to religious organizations.

In general, our budget is not a secret - it can always be found on the website. We talk about philanthropy in the bank's social report, which we have been issuing for the fourth year (the first one came out in 2008). This report is for the entire VTB Group. The Bank is the core of the Group, which includes more than 30 companies.
We consider charity an important activity for us and hope to be called a socially responsible bank. We would like to at least be like that.

Are there documents describing the company's charity policy?

Yes, we have a Charity Committee. This is a collegiate body, it consists of about 10 representatives. These are representatives of almost all departments of the Bank - management, lawyers, accounting, corporate business. Meetings are held at least once a month. All applications received by the bank are considered at the meeting of the Committee, and it decides on the allocation of financial support. There are internal regulations and regulations on the Committee for Charitable Activities, which we follow in our work.

Long-term programs are also formed by the committee. It is clear that there is a "backbone" - once you start helping, it is difficult to leave it. For example, we help the Bolshoi Theater year after year. It happens that once there was an appeal, we began to help and continue. We have such a story... In the Krasnodar Territory, a girl Sonya lives, whose arm was amputated by mistake. The parents somehow found money for the first prosthesis, but they could not raise money for the second one. Contacted us through our branch in Krasnodar. We paid for the installation of the prosthesis. And we wrote to them that we will continue to support. Because this prosthesis must be changed as you grow, once a year, one and a half or two. According to doctors. It turns out that in any case, everything starts from the Committee, then it is supported.

In addition, the Bank has adopted a Corporate Social Responsibility Policy that regulates our activities in this area.

What mechanisms are used to implement the company's charitable activities? Cash donations, employee labor, in-kind assistance, etc.?

We have corporate volunteering. Donor campaigns are held regularly. In the year of the 65th anniversary of the Victory in the Second World War, there was a huge action throughout Russia in our branches, dedicated to veterans. Various programs have been implemented. Financial assistance was provided in a number of regions, concerts, holiday programs were held somewhere ... We also donated medical equipment to veterans' hospitals. In addition to the transfer of equipment, almost everything was done by employees. It was a special volunteer program: partly helped by employees, partly by the bank.

For example, to deliver veterans to a concert, you can organize a bus. And you can do it by the staff - they themselves transported the veterans.
When we help orphanages, we also run volunteer programs all over Russia: the employees themselves buy things, gifts, take them away…

There was also a large program throughout Russia - the VTB Garden. The seedlings were purchased by the bank and planted by employees.

Are partners involved in the implementation of charitable activities from among service structures, NGOs, authorities, business partners?

More likely no than yes. Of course, there are requests from foundations, for example, from veteran organizations. They get help, but it's not a partnership. Partnership, as I understand it, is like that of Sberbank with the Podari Zhizn fund. And we just wouldn't want it to be in that format. First, to us very steadfast attention. Any kind of long-term partnership can be perceived by someone - the press, society - as ... "Is there some kind of collusion?"

So we have to be independent. As for business companies, business partners who could act as a united front with us on the field of charity - that would be good, we would be all for it. But so far, unfortunately, this has not happened. Maybe our society is not yet very ready for this - for this form of interaction. It happens that we act somehow by accident - more often as co-sponsors than co-philanthropists. We are close, but does not mean that this happened somehow intentionally. These were the efforts of the organizers of some project or action. But in general, this is correct. Although, for example, we also help the same fund “Give Life”. But no partnership.

Who is responsible for charity in the company? Is there a special employee dedicated to charitable programs?

There is a Secretary of the Charity Committee in the Sponsorship and Special Projects Department (we deal with sponsorship and charity among other projects). And I am partly - as a leader, this is part of my functionality.

What is the annual budget for the company's charity programs?

It's all there in IFRS reports. Approximately 1.1 billion

Do you evaluate the results of your charitable activities? If so, how? If not, why not and do you plan to implement this approach?

Evaluating charitable activities in terms of its effectiveness for the company, I think, is not correct. Our charitable activities, firstly, are very diverse.

The program "World Without Tears" - if we talk about usefulness not for us, but for society - is aimed at developing charity in the field of healthcare.
We always have accountability for all our donations.

There is such a problem: if you look at foreign experience, then great amount charitable funds from large companies is directed to the development of healthcare. They act as trustees, sponsors of local health structures, clinics. In our country, what is happening in the field of charity in healthcare is more like plugging holes. I agree that fundraising for sick children is necessary and should be, but it seems to me that this is not the business of large companies. This should be the lot of foundations - collecting donations and helping those children who are sick now and need to be treated immediately. But at the same time, we must not forget that it is necessary to develop the healthcare system that we have in our country. We cannot send children abroad for treatment all their lives. A child with oncology, for example, can be taken out. But what about, for example, a child who was hit by a car and urgently needs to be connected to an artificial lung ventilation (ALV) system? And, if he is taken to a hospital where there is no ventilator, they will not have time to save him. You can't take him to America in three seconds. And therefore, the assistance of large corporations, in my opinion, should first of all be aimed at supporting what we have in the country - hospitals, clinics, etc. Then it will be effective.
In any case, it seems to me that philanthropists should approach their activities more responsibly. Because often I hear such things: I will not give money, because they will plunder it anyway. In order not to be plundered, we need, firstly, legislation, it is necessary to conclude agreements with foundations, with institutions - for specific projects and actions and keep track of where the money goes. I would like it to be efficient. Therefore, it seems to me that our "World Without Tears" cannot be effective in global terms for society, because The needs of society are enormous. But we are committed to helping and hope that what we contribute will serve society. I know that the equipment purchased in the hospital will last for many years. In a year, 10,000 children will pass through it.

Regarding some of our other, for example, cultural projects: we are also trying to approach this reasonably. We always tell ourselves that we are not professionals, so we actively listen to expert opinion. An example of such a bright project. Last year, we allocated money to the Tretyakov Gallery for the purchase of drawings by Nikolai Ge, which were taken out of Russia and were in the Swiss collection. That is, we have returned the cultural heritage to the country. It seems to me that this is effective. We try to evaluate projects before we get into them. That is, not at first they gave money, then they appreciated it, and even before that, to understand where it would go and how useful it would be.

What difficulties do you face in the implementation of charitable activities?

There are many complications, unfortunately. Starting from the general financial illiteracy that exists, and it is very strong in this area. I'm not talking about ordinary people but about those who consider themselves lawyers and accountants. Because sometimes people don’t even understand the difference between sponsorship and charity, they don’t understand where and for what it is necessary to report, how it is done, where you can spend money, where you can’t. Then they also have problems - it hurts to look at it. There are also legislative difficulties… I don’t know if this is a difficulty or not – we can say that we complain about it – charity does not give us any tax benefits. Assistance should be provided from net profit, and for the organization this is the most expensive money. This is money from which we have paid all taxes and only then have the right to spend it. This is probably not correct. All over the world, on the contrary, the company receives benefits.

I'll tell an even scarier story. As you know, probably, charitable activity can be in two forms. In the civil code there is a general concept of “Gift”, and “Donation”, which everyone usually uses, is a special case of donation. So, we thus have the right - as a company - to conclude with our recipients either a donation agreement or a donation agreement. What can we donate? - either money, or a natural product that we have on the balance sheet (chairs and computers - for the bank). With this, everything is clear. This is a form of charity known to everyone, including the tax authorities, and it works great. But if, for example, I come to a hospital and want to donate medical equipment to them, how can I proceed? I can transfer money to their account. They may not always accept money into the account. Sometimes they have a non-budgetary fund. If there is, transferring money there is not a problem, but if there is no such fund (and most often not), it is a problem. The law allows me, in its basic form, to conclude a gift agreement and thus release the hospital from obligations to the supplier of medical equipment. And here the most interesting thing arises: the tax authorities consider it their duty to come later to the hospital and collect the tax - qualifying the equipment received by the hospital as profit! Because supposedly the hospital received some income. Although in fact, according to the law - this is charity. And in fact, we relieved the hospital of loan obligations, we did not give it any income. She had loan obligations, she was billed for the equipment, we paid for it.
This situation, which now exists in our country, is simply amazing. Why this happens, I don't know. As a result, under donation agreements, we can work extremely limitedly. Every time you have to find out - and in this particular area - how does the tax work? Does she understand what she will do? And this is a pity, because this way of charity is the most effective form in terms of controlling the expenditure of funds. Nobody can steal anything. Maybe that's why they are trying to destroy it. There is, perhaps, some kind of counter-lobby, probably ...

More about the problems ... Probably the fact that we are faced with the opinion that we are still "bad" no matter what we do. Because, of course, it is impossible to help everyone.

How do you see the further development of the company's charitable activities?

In the future, we hope to continue everything we do. That we will continue to earn, and the more we earn, the more we can spend on charity. We hope to preserve the areas where we are helping now. And, perhaps, somehow develop, expand ... We already work almost everywhere. Including in education. We have scholarships in universities - Moscow State University, Financial Academy, Russian Economic University. Plekhanov. Targeted assistance to universities to pay scholarships to the best students. There are scholarships for international students. We simply help universities – we give money for statutory activities, for development. We helped RSUH – scientific programs supported them.

That year there were two endowment funds - St. Petersburg State University and another St. Petersburg University (Open University of Arts).

We probably already work in all areas - in sports, and in culture, and in healthcare. We can only reach more people in need...

As for the staff, I can't answer. Pro bono would be a good topic, but it is not expected yet, there is no readiness. It may appear, but not in the near future. it new topic and requires staff mobilization.

What, in your opinion, is necessary for the successful development of the company's charitable activities?

Most likely, financial and legal literacy and support from the state in terms of lawmaking and regulatory authorities.
We seem to have a large amount of money going to charity. And the only limiting factor is the budget. We do not have any internal obstacles to expanding charitable activities. The only limitation is the budget.

Oleg Sysuev

First Deputy Chairman of the Board of Directors of Alfa-Bank

Oleg Nikolaevich, tell us, what is the company's charitable activity? What are its priority areas, beneficiaries, budget, geography, duration of projects?

Our main charity project is not entirely corporate. We wanted to make it that way. Together with us, we swung at the fact that it became a project of a national scale. We made it.

How did the Life Line project come about, why in this form?

Our idea was based on the belief that charity in Russia at that time had, and perhaps still has, many defects, birth spots, even associated with theft, blood, distrust. It could be called charity, which went in a circle: the church - orphanages. There was confidence that we should try to build or at least participate in the construction of an institution called "charity in the Russian Federation." To get closer in some way to Western standards, which assume that each person feels his personal need to participate in charity.

And this, in our opinion, is more valuable than the transfer of money by some rich person for the next church or orphanage, which is not known how it will be spent. This person can be absolutely sure that no one will say “thank you” to him for this. Because there is a strong opinion that he stole this money, and he is forced to do this by some order from above. This, in fact, is the meaning of the phrase "social responsibility" - with our absolutely specific Russian color. We didn't want to make a "socially responsible" project like this. We are working to create tools, use modern technologies, to involve, if possible, more of both physical and legal entities, - to provide transparent charitable assistance with a high degree of control over money. That was our goal.

An attempt to create such an institution has been going on for 6 years. The program, the Life Line Foundation - saving seriously ill children, is being done with the direct participation of CAF Russia. In our opinion, this is the best example of administration, efficient, transparent and, from the point of view of control over the passage of funds in our conditions, ideal.

The role of the bank in this program is, first of all, the role of shareholders. They help, spend their personal money. To a greater extent - for the promotion of this project, for the remuneration of employees working in the fund, etc. The bank also provides its network for fundraising purposes, an IT platform so that employees can participate in charity here and now at the workplace.

The program is announced on our corporate website. We also help the Wildlife Fund, which is also an institutional fund, which, however, has a specific relationship to Russia in terms of content. Wildlife is vast, it seems that it does not need to be protected. But our president loves predators of all kinds, so the country began to love ... But we began to love wildlife earlier than he did.

Are there actually corporate charitable projects in the bank?

Of course, there are projects related to corporate charity. In this sense, we give priority to the choice of our regional branches. We do not have a centralized management of charity, they choose projects themselves. These are traditional things: basically, support for local regional museums, orphanages, collection of things, clothes, etc. We think that it is useful when they decide what they will do. When employees participate in charitable projects together, they become closer to each other, more understandable, and we hope they transfer these relationships to official ones ... Regional branches thus declare themselves in local communities. And, of course, this is reflected in their position in the region. Many regions choose theater festivals, there were projects for the anniversary of Gagarin's flight, and much more. We have had a section on charity in our annual reports for 6 years.

We do not consider Life Line as a corporate project. Moreover, we try not to highlight our role as inspirers and organizers of the Life Line Foundation in order to be able to get more support from others. individuals and third-party organizations, which, in general, we manage to do. The Life Line Foundation operates with the following figures: about $4.5-5 million is spent annually on helping children. But it must be taken into account that most of it is the money raised. Thank God, for two years the share of shareholders has been about 40% -35%. As Mikhail Fridman said: “I am happy to see how my share is diluted.”

How do you assess the current state of the program, its development?

I appreciate it twice. First. Absolutely, we managed to make a very good, from the point of view of business processes, charitable project: technologically advanced, successful. All components, when viewed from a business point of view, are at a high level there: control of the movement of funds, efficiency of spending, transparency, reporting, feedback, etc. etc.

Very effective fundraising is the merit of the creative team led by Faina Zakharova.

Charity is such a specific thing that it is impossible to evaluate and achieve results solely through ideal business processes. Now on hearing, say, the fund "Give Life". There is an outstanding person there - Chulpan Khamatova, perhaps the only one in the whole country. There's a nerve there that we don't have. There is psychosis - in a good way - insanity, which is unacceptable in our country. In our country, such coldness and ideal business processes often scare people away. But we believe that we still should not pay less attention to business processes. Because trust is based on it. It is worth piercing once, and that's it. We would like to avoid this. And this is such a sensitive area - in everything: in the promotion of the project, in pr-actions, and so on. Therefore, after all, we will be a dry, transparent fund with a high degree of control. In this regard, we do not have a very wide, very specific choice of diagnoses.

As far as I know, the list of diagnoses still expands periodically.

Yes, we are constantly expanding them, because we collect a lot of money. By the way, I think that our foundation has significantly changed the situation in the country with high-tech operations for heart defects. We took upon ourselves, compared to what the state spends, maybe even most of the care for these children. And it is clear that the budget does not care whether the child will cut the chest or do a point operation. And we don't care...

Yes, we are expanding the list, but we do not spend money - and this is the problem - on diagnoses for which we do not know how to treat. I'm not saying that this is our strength, it's a weakness. We can help only when we know what the procedure is and are sure that there will be success. We have a minimum number of failures, maximum efficiency.

Any ideas for further development?

The ideas are simple - expanding the number of diagnoses, territorial expansion - we are already raising money in many regions. Promoting the fund and strengthening its brand in terms of fame, independence, efficiency and credibility above all. We also spend significant efforts on this - all over the country.

About the evaluation of efficiency, I think, you can not even ask. I am absolutely sure that you have it clearly built.

Yes. That is why we chose a model where we have two organizations implementing the program: the Life Line Foundation, which collects money and promotes the project, and the administrator is CAF Russia.

Have you ever wondered how many people in the company are involved in this activity, somehow help the fund?

Many help, but not always equally, evenly. It all depends on the work within the company, this is a very difficult process. As the old saying goes, we need trade union leaders who would do this during their working hours, constantly put pressure on sensitive points within the information and communication space of the company, would find a new word in this, a new color, something interesting for employees. Because you can’t constantly say that money is required for the treatment of Masha, Petya, Vanya ... To be honest, people get tired of this. And the main task is to find such people in the company. We had one such person. When he left the company, for a long time we could not find someone who would do this with a soul, in an interesting and varied way. This should be a fairly creative and caring person.

There is some conflict with the PR service in this project. She is interested in promoting the Alfa-Bank brand, but we do not promote it here ...

Not certainly in that way. If you go to our site, you will see a banner: “We help the Wildlife Fund and Life Lines”. I am the only member of the Board of Trustees of the Liniya Zhizni Foundation from the bank, and I am not the President, but the Chairman of the Board of Trustees. There are much more prominent people out there. And what does this give us? Everyone cooperates with the fund: Abramovich, Deripaska, Potanin's enterprises. On the different stages but cooperate.

What is cooperation?

They give both money directly and access to their employees. For us, the main thing is to use the network in the corporation. We can go to them and say that there is such a charitable goal. For example, at VimpelCom, we are interested in the network as such - cellular communications, in order to raise funds. Retail is interesting too. The active partner of the fund is Promsvyazbank, our direct competitor. His corporate program is Life Line. Shermetyevo Airport is also a network, a traffic of people, we are also present there.

That is, is it such a full-fledged partner joining the program?

Yes, and providing their opportunities to spread the activities of the Foundation. Now here is a new project called "1000 Hearts in the Grove of Life" - made in collaboration with PWC. You can look at it and appreciate what it is.

Tell me, how many employees are there in the Foundation?

A fund that deals with promotion and fundraising - 7, in my opinion. And one employee who does this inside the bank: constantly communicates with the Fund, with CAF, posts messages on our website, makes sure that the boxes are in the right places, reminds in Alfa-Navigator - our printed and electronic publication - about some events, offers something, contacts the regions, etc. Of course, with my full support.

Now we have strengthened the administrative beginning in this regard, but still there is not enough internal creativity. For example, when people receive bonuses at the bank, it is important at this very moment to remind them in some unobtrusive way that “you have become happy, share your happiness!” It is necessary to make sure that this does not anger people, so that they participate in this process with pleasure. Using only administrative skills can ruin everything.

The Foundation, of course, always gives feedback, tells what happened, who was helped. Shows letters from children, parents, etc. All this is. Maybe I'm just not very satisfied with it...

Tell me, are there any volunteer stories in the organization?

Yes, there is a project related to the Life Line: "Someone's life is no longer a trifle." Many small things are brought by banks. At first we wanted to appoint those responsible by administrative means, but it turned out that this could not be done - there were big risks. And we turned it into volunteering. Employees who voluntarily decide to participate in this stay after work, count, bring, take away, credit to accounts, etc.

Does the program exist in other cities? Would you like to develop it in the regions?

Yes, there is. Once again, an essential stage, in my opinion, is the possibility of expanding assistance. We have done everything right now in terms of business. For example, a child appears - we begin to collect money. Some kind of creative idea is immediately born, some kind of a famous person who performs, we collect money, we save the child. What to say, this serious disease- heart disease, it is associated with significant risks. But still, it is curable. We finance high-tech operations that are not just accepted by our Russian medicine. Perhaps it is worth trying to invest in the development of medical technologies in the future. But this, again, is not helping a particular child. How to force people to give their money for the development of technologies, for our medicine?

There is such a way when they go and buy equipment to hospitals ...

Well, yes, and then there are flower pots on this equipment. We know it. I myself was a leader in the field of medicine in this country and I have a very good idea of ​​what it is. Our medicine is not adaptive, there are no specialists. It must also be borne in mind that officials are not always happy with our activities. When, for example, we decided to brag to one of the leaders of the regions that we had cured 50 children from him with the money raised charitably, he got scared. He didn’t like it much, he reprimanded the leaders of medicine: “What, we don’t have budget money, or what?” They told him no. Children stand in line, and by the time it reaches, they may die.

Have you thought about somehow strengthening and developing medical education?

As technology advances, we would, of course, have to spend money on education. We are familiar with this because we have a project within the Alfa Insurance company - Alfa Clinics. We have 9 private clinics owned by the company, and the main problem is that there are no specialists. We train them at Boston University under a contract to work on equipment that General Electric provides us as part of a partnership. Specialists do not know the language, absolutely not interested specialized literature. There is such a cardiologist and writer Maxim Osipov, a highly educated person, founder of the Tarusa Hospital Assistance Society Charitable Foundation. He showed the test results of the best doctors in the regions - it's just awful. Of course you have to invest in it. First of all, go there.

Would you like to attract more partners? Maybe in the face of state structures?

In fact, we have a big wish list. Of course we would. Recently, the Russian Post became a partner of the Foundation, they have done a very good project for it. We would like the railway to be a partner of the Fund. They don't want to because they have their own project. But they are spending corporation money, i.e. my money, because I am a payer, I pay the tariff, and they increase the tariff and give it to charity from their profits. This is also a question that requires research: what kind of charity is this from companies that are owned by the state? We don't want to take their money, we don't need it. We want to use the network - in the broad sense of the word: wagons, conductors, peddlers, so to speak, of philanthropic ideas. In addition to transport companies, in this sense, we are interested in television and the Internet.

Are there any good alliances already?

We believe that we have a good alliance with the airport management, with S7. We are confident that it is quite possible to work actively in countries with a large presence of Russian people. In London, say, for the noble purpose of fundraising. It just needs to be said right. Submit correctly. We have a good project with the Kronverk Cinema chain of cinemas. That is, everything related to networks is very useful for us.

Svetlana Tikhonova

Chief Expert of Corporate Image and Communications Department of UniCredit Bank

Tell us, what is the company's charitable activity? Priority areas of activity, beneficiaries, budget, geography, duration of projects.

UniCredit Bank has 2 main focuses for the development of charitable programs: PEOPLE and HEALTH. Within these areas, many different programs are being implemented: the development of corporate volunteering, the purchase of medical equipment and medicines for medical institutions, improving the quality of life of veterans, regional scholarship programs, long-term social programs of charitable foundations and assistance to victims in emergency situations.

Our flagship charity program UniColors for art therapy for children with disabilities is actively developing. The program involves children undergoing treatment in hospitals in St. Petersburg (R. M. Gorbacheva Institute of Pediatric Hematology, N. N. Petrov Oncology Research Institute, City Clinical Hospital No. 31, Medical Institution "Children's Hospice" ) and Moscow (Russian Children's Clinical Hospital), pupils of the correctional school in the city of Lobnya and the orphanage of boarding school No. 4 in the city of Pavlovsk, as well as wards of the Yaroslavl regional public organization of the disabled "Facing the World".

The budget of this program is about 1.5 million rubles a year, the budget of other projects ranges from 600 thousand rubles to 50 thousand rubles. in year.

Basically, the projects are implemented in the cities where there are branches or representative offices of the Bank, because we try to involve employees in charitable activities. Most of the Bank's projects are long-term, designed for 3-5 years, but there are also a number of projects with the final result - for example, the restoration of a spring in a remote village.

Are there documents describing the company's charity policy?

There is a Strategy for the implementation of the Bank's charitable projects, which describes the main focuses and directions of CSR programs.

What mechanisms are used to implement the company's charitable activities? Cash donations, employee labor, in-kind aid?

We use all traditional forms of charity – we make corporate donations, donate equipment and charitable cargo collected by employees to non-profit organizations, and develop volunteer programs. Also, since 2004, our Bank has been running a program to collect donations among employees “Personal contribution of your heart”, which are then doubled by the Bank. In some cases, there has been a tripling of donations from the UniCredit Group's charitable foundation, the UniCredit Foundation.

Are partners involved in the implementation of charitable activities from among service structures, NGOs, authorities, partners, etc.?

Yes, UniCredit Bank cooperates with various NGOs to implement CSR programs.

What is the procedure for making decisions about the company's charitable activities? Who is responsible for charity in the company? Is there a special employee dedicated to charitable programs?

The procedure is as follows – the plan of CSR directions and programs for the year is approved as part of the standard budgetary process of the Bank. Then there is a selection of specific projects that will be included in these areas. In this case, the procedures differ depending on whether the projects are national or local. In both cases, the beneficiaries are checked by the Security Service, but in the case of federal projects, the final decision is made by the expert council, and in the case of local projects, the opinion of the management of the Bank's branches is taken into account.

There is another channel for adding projects - this is a competition for best idea charity project among the employees of the Bank "You can help". When choosing the winners, the jury members, which includes top managers of the Bank and leading external experts in the field of charity, take into account such factors as: the possibility of achieving a specific, measurable and long-term result, the realism and geographical coverage of the project, as well as the possibility of attracting employees and partners Bank to implement the project. The three winning projects are allocated a budget for implementation.

Do you evaluate the results of your charitable activities? If so, how? If not, why not and do you plan to implement this approach?

We always try to assess whether the stated goals of the projects have been achieved and what effect these projects have had on society. If there is an element of corporate volunteering in the programs, we evaluate the number of volunteers-participants and the degree of their satisfaction.

What difficulties do you face in the implementation of charitable activities?

There are always more requests for assistance than the available budget for their implementation. But it will always be so, regardless of the amount of funds.

How do you see the further development of the company's charitable activities?

Increasing the share of strategic projects among the total pool of CSR projects of the Bank, as well as expanding the geography of the volunteer movement in the Bank.