As 2018 draws to a close, email marketing still boasts some of the highest rates of any other marketing technique. And all thanks to extremely narrow targeting, which allows you to build personalized communication with each individual person. However, it is only possible with a carefully crafted and segmented strategy.
If you manage to do everything right, then you can easily turn email subscribers into customers, you can regularly encourage them to make repeat purchases, and turn regular customers into loyal fans of the brand who will regard the refusal of your services as a betrayal.
Of course, the achievement of such success primarily depends on how true the content you will fill your letters. In this article, we've prepared email newsletter templates for you to start your lead generation campaign with.
Despite all the best practices in email design and a lot of people claiming their preference for html email templates for email newsletters, emails that contain nothing but text work great. Moreover, according to HubSpot, as the number of images in an email increases, the CTR decreases. Of course, this correlation does not always appear, but for many enterprises it is more than typical, especially in the B2B sector. So in the process of developing your email marketing campaign, you should not be squeamish about letters that are rather simple in design and contain nothing but text: for many recipients, they can come as a complete surprise.
As mentioned above, in many email campaigns there will definitely be a place for regular text letters, but it is even more important to know which ones to use images.
This template from furniture giant IKEA, used to promote new décor and interior design contests, simply wouldn't work without a visual accompaniment. It's hard to imagine how you can talk about design without using images. Although the studies noted above confirm the fact that plain text emails convert better, this approach is applicable to all situations.
The example from Boxberry demonstrates the amazing results you can achieve in email design with little to no help from images. With bold, branded typography and clear calls to action, email recipients are left in no doubt about what their next step should be.
The company does not try to lure users with colorful images, but at the same time a large number of empty space and bright colours help to perceive this letter as anything, but not boring. A great example of minimalistic design.
There is only one photo in the letter: a girl doing something on a tablet. This image is in tune with the subject of the letter and helps to understand its message - an invitation to take a test.
All in all, this template makes this template a very successful example of lead-nourishing emails that you without fail you need to send to buyers whom you want to remind about yourself.
Newsjacking (literally - news interception) is a technique of using the popularity of an event or news to promote a brand, a way to create a large-scale marketing campaign in the wake of the popularity of an event. This is one of the classic strategies, but it is not always easy to implement. But not in the case of Ubisoft, whose advertising campaigns are tied to news of interest to its target audience (in this case, E3, a significant event for most gamers). This is how the company manages to promote its services in a fresh and unconventional way.
Another template whose design tells us what to use as much as possible for our own purposes. national holidays and trading events like Black Friday or New Years are not such a bad idea. It's hard to resist special offers and promotions when you're already thinking of buying something as a gift for yourself or your family. You can do even more and better, namely personalize these emails and the offers they contain based on the recipient's purchase history and other interactions with your brand.
Don't make the mistake of thinking that holidays and other shopping events are irrelevant to those who operate in the B2B market: if they are interesting to your target audience, they are also suitable for you. In this letter, Square encourages its potential customers to take advantage of the hype that comes with Valentine's Day by sending promotional emails to their customers, and supplements this proposal with some pretty convincing statistics, which make it very difficult to refuse the desire to click on the "Get Started" button and launch a campaign. .
If you happen to be in one of those industries that grabs people's attention, make the most of that factor. Perhaps more than others, airline ticketing services have succeeded in this, and not only because everyone wants to travel.
Visiting other countries is not the only thing people crave. Success, wealth, beauty, popularity, and all sorts of human desires are the most powerful marketing stimuli. Choose the one that suits your company, reflect it in the letter, and its design will take care of itself.
This particular example demonstrates how unusual email design can be:
Your letter may contain text, photos and author's illustrations, CTA, video, audio, social media icons, but the main thing is to be able to compose all this into an accessible design that is interesting to study.
In this example, Freelancer tries to tell its story in the most succinct way possible through a tasteful landing page design. For a platform primarily used by designers and telecommuters, this clever set of visuals is especially good because it proves that Freelancer knows exactly what their target audience wants.
When developing the design for this letter, the designers were faced with the task of promoting new projects and articles in one letter at the same time. This is not like an email from an online store, where you can break content into several parts using product images. Houzz, using suitable images and a checkerboard layout, managed to find the right balance and divide all the material into readable segments.
For proof that overloaded visual designs can work too, take a look at this example from MOO: to bring out brand personality through email design, the company skillfully combines fun copy with captivating visuals. This approach may seem complicated, but if you have a talented designer and choose the right template, you will succeed. The main thing is to make sure in advance that the message of the letter is correct, and it will be combined with such a not so simple style.
If you're selling luxury items, then you definitely don't want images of funny hamsters with glasses setting the tone for your email campaigns. If your target audience is professional photographers and amateur photographers, then your letter should contain appropriate illustrations. Whatever approach you take when designing your emails, staying true to the brand image and the products/services you sell is vital.
Have the people in your email database crossed paths with your brand before? It is in your best interest to reflect in your marketing emails the image that they have had experience with so as not to embarrass anyone or cause confusion.
Both examples above are designed by the same brand for different marketing campaigns. Of course, if you have a wide range of promotional products, then it is obvious that for each category you need to develop a different design of letters and send them to the relevant segments of your target audience, but specifically to this case FOTOproject follows the same style - understood by photographers - in its mailing list.
Newsletters with interesting content are extremely rare, but the Fair of Masters manages to stand out from the crowd thanks to a personalized approach. Addressing a buyer by name captures attention, and the offers for which the person subscribed make him a regular reader of your mailing list. And when all of this is complemented by quality design with eye-catching CTAs and strong headlines, you end up with great material.
It's hard to send reminder emails to people without starting to annoy them, but the education platform in the example above does a great job because it touches on a topic that is important to its subscribers - continuous learning and self-improvement. At the same time, the letter does not tire with a long text, but simply offers to get acquainted with new courses. Thus, readers have no doubt that they should accept the offer and click on the CTA:
Conclusion
As you can see, it's not just expensive and tech-packed designs that can provide you with good email marketing results. Knowing which messages your target audience will respond to and addressing them on a personal level based on the information you have about them is essential to the success of your campaigns.
Whether you're building your original design from scratch or using industry-standard templates, first ask yourself why people subscribe to your newsletter in the first place, and use that insight to bring the person even closer to your business. Even if it means sending him just two lines of text.
High conversions for you!
Source: ventureharbour.com
Many people think that email is outdated and that spam has discredited it as a marketing tool. In promoting products and services, some companies rely on SEO and SMM. But in practice, mailings are still the simplest and most effective way interaction with clients.
Successful email marketing is impossible without properly and beautifully designed emails. You have probably come across a situation where a finished letter looks great in a google or Yandex mailbox, but is not displayed correctly in Outlook. The whole secret is in the adaptability of the template.
Flexible or adaptive templates look equally good in all email services and on mobile devices.
This collection contains free adaptive templates for any purpose and various business areas.
27 Litmus templates
The service provides easy-to-use modern email templates for a variety of purposes: product launches, e-commerce, and more.
https://litmus.com 70 Free Email Templates
- dark templates;
- templates with left sidebar;
- light templates;
- templates with one column;
- right sidebar templates.
http://freemailtemplates.com 45+ Templates
On this site, not only letter templates are freely available, but also certificates, banners, catalogs, labels and other materials.
https://www.template.net/ 200+ Chamaileon Templates
The site contains more than two hundred adaptive templates for regular and transactional mailings
39 Cakemail Templates
- business;
- restaurant;
- seasonal;
- special events;
- transactional;
- education.
42 PixsHub Templates
PixsHub is a great site for designers. Here you will find free PSD templates for creating a website, mobile application, icons, UI kits, web apps, HTML templates, layouts, WordPress themes, and 42 email templates for mailing lists
20 MJML templates
MJML is a markup language designed to make it easier to code responsive templates. There are 8 categories of letters on the site:
- transactional;
- marketing;
- welcome;
- news;
- receipts;
- electronic commerce;
- event;
- travel.
mjml.io 16 ZUBR templates
Zurb, a design consulting company that believes in designing with the client in mind. There are 16 responsive email templates available on the site, ranging from welcome emails to marketing emails.
zurb.com20 Themes
Another great and free resource is Themezy. The site provides 20 free adaptive email templates for mailing.
14 Sendwithus Templates
Responsive templates provided as HTML files can be downloaded and used with any email software
3 FreshMail Templates
FreshMail offers 3 free responsive newsletter email templates. They are presented in two formats. The package contains both HTML and PSD files, so you can make any changes to the graphics or code.
92 Bee Free Templates
Bee Free is a simple and free email editor for email newsletters. There are 92 templates to edit in nine different categories
Nearly 50% of all emails are opened from mobile devices, and this figure will only increase. Therefore, the importance of using adaptive HTML email templates for email marketing campaigns is increasing.
Develop a basic HTML email template, which will display correctly in different clients, is quite difficult. But developing a template that will also display correctly on all mobile and tablet devices is even more difficult.
Fortunately, there are designers and developers who have created collections of editable free responsive email templates that work across all clients and devices.
Block-Modular Responsive Templates
Litmus Responsive Email Templates (7 templates)
Litmus has released a selection of seven responsive, pre-designed email templates. They come with PSD source files:
Green Village HTML Templates
It is a minimalistic block-modular HTML email template for mailing, which is suitable for various purposes. The download package includes both the original PSD file and the HTML code:
Responsive Email Template by Email on Acid
This block-modular template offers three design options that are displayed depending on the screen width. By default, it supports 1-3 columns. It uses media queries, so on mobile devices it converts to a single-column layout:
Basic Responsive Email Template
Simple Responsive HTML Email
Simple block-modular adaptive html email template mailing list uses media queries and floating width to ensure maximum compatibility:
Responsive & Flat Newsletter Template
Responsive Email Template
Clean email templates
Responsive Email Blueprints by MailChimp (6 Templates)
MailChimp has released a selection of six responsive ready-made HTML email templates called Email Blueprints. They include some elements of the Mailchimp specific templating language, but they can be easily removed if you're not a MailChimp user:
Ink - A Responsive Email Framework (4 templates)
It's adaptive Email framework by ZURB, which includes a 12-column grid and simple UI elements for quickly designing emails:
Antwort Responsive Email Layout Templates (2 templates)
Antwort offers robust responsive html email templates with extensive documentation and customizable width based on screen sizes. Templates work great mobile clients, as well as in all major desktop clients and in Outlook (2000+) :
Salted, A Responsive Email Template
The template is based on code used by Litmus for their own mailing lists. Offers a simple framework for building responsive HTML emails:
A Table-Based (but Responsive) Email Template
This beautiful HTML email template was developed from Email Blueprints by MailChimp and Email Boilerplate by Sean Powell. This is a responsive table email template that already includes Mailchimp's merge tags ( they can be removed if they are not needed):
Respmail Responsive Email Template
Improved version of MailChimps Email Blueprints with more options, redefined structure and a number of fixes for Outlook , Yahoo , Hotmail , Gmail... This template has been tested and carefully reviewed for compatibility. It's also incredibly easy to set up:
rwdemail
Designed based on ZURB's Ink templates. It's a project that automates everything from SASS precompilation, CSS embedding, CSS/HTML, image minification, to S3 image hosting and Litmus testing. With INK templates and their CSS swatches, you can create HTML email templates any level of complexity.
Email marketing continues to gain momentum every year along with an increase in the number of Internet users. Companies' databases are growing, sending letters to each client manually becomes overwhelming work. Email marketing helps make the emailing process more convenient, faster, and creates the basis for creativity. For distribution, HTML and regular email templates are used.
If to speak plain language, email marketing is a well-thought-out system for sending letters to email addresses in the database.
This type of marketing is based on letter and page templates that are embedded in letters.
There are 2 types of email templates:
Regular emails are just a text email of a few sentences with or without attachments, rarely with creative formatting. Such email templates are commonly used in business correspondence.
HTML email templates are bright, designed to attract attention and create interest of the web page that is embedded in the letter.
What are the advantages and disadvantages?
Let's start with regular templates.
A large number of "pluses" is a good indicator. But it is unlikely that they will be able to sell such letters at the first communication with a client, especially an ordinary one. Unlike HTML emails.
Creating HTML emails on your own without sufficient preparation is difficult, although it is precisely such messages, beautiful, similar to postcards, that attract much more attention than simple black-and-white ones. Templates for HTML letters and email letters can be created directly on mailing service sites, which have long included this functionality as a must for organizing mailing letters to users.
Basic Services
When describing the main email marketing sites, it makes sense to compare them according to the most important characteristics.
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Number of templates |
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Template quality |
Excellent |
Excellent |
Excellent |
Excellent |
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Available themes |
Holidays – Business Online store – Tourism – General, etc. |
-Holidays - Restaurant – Tourism – Business Online store, etc. |
- General Holidays – Tourism – Business Online store |
-Online store - Beauty and health – Tourism - Holidays |
Online store – Tourism |
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Adaptation of the letter for different screens |
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Yes (up to 1,500 emails per 100 addresses) |
Yes (up to 15,000 emails per 2,000 addresses) |
Yes (up to 6,000 emails per 5,000 addresses) |
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Free use of templates |
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Ability to use previously used templates |
UniSender.
One of the most popular Russified services for creating email newsletters. 3 editors are available: for block templates (text and visual content can be changed at your discretion), for ready-made basic and HTML templates, for working with your own HTML email template. Understanding the editors is not difficult, the system gives hints, and that's it. necessary tools located at the top of the work page.
SendPulse
No less popular, understandable and convenient site for creating HTML letter templates and working with ready-made templates. Among those considered, it has the largest free package and enough templates to create a successful newsletter.
The site allows you to create your own templates in a simplified HTML editor, constructor, or by uploading your own template from a computer. The constructor is easy to understand, you can create a beautiful letter from scratch by choosing pictures, fonts and placing it all in the right location.
Rumailer
A modest site in terms of design with good templates and a relatively large free package. The functionality of working with a limited number of templates is not as wide as experienced users would like. There is no convenient block editor at all.
Plus service available great opportunities when exporting subscribers. They can be uploaded by activity, by sheets, as well as by login or domain in the email address.
GetResponse
The service is famous for the largest number of templates available in 24 categories. The pleasant interface of the site itself is complemented by a user-friendly block editor of ready-made and custom HTML templates for letters to clients.
The editor is easy to use. Blocks can be easily dragged, swapped, removed or added. When you click on the block, a work menu appears with buttons for performing basic actions with images and text content.
In order to view the templates, you need to start working with the mailing by entering the sender's data and the subject of the letter, and then select the "Block Email Constructor" button. If the user wants to work with his own template, then you need to select "HTML Code Editor".
Mailerlite
The site for sending email, which many users call the easiest. At the same time, the functionality of working with templates is quite limited, but the main actions are doable. Even a novice will figure it out in the editor, because. it is simple and understandable. Just like on other platforms, you can upload your own HTML templates for email newsletters, edit and use them.
How to choose the right html email template?
The choice of a service and a template for email distribution by e-mail is a responsible matter, which must be approached wisely, because. the further success of the work of a commercial organization or entrepreneur partly depends on this. When choosing a service, you can rely on the above characteristics, on the reviews of friends or users on the Internet, on examples of work on the site, as well as on your own feelings from working with a particular service.
An additional answer to the question "how to know which template to choose?" statistics on the most popular services could serve. It could, but let's face it, % of opening, transitions, clicks, unsubscribes from the service practically do not depend. The only thing that we noticed is that, for example, on SendPulse (luxurious limits on freeware), a slightly higher percentage of emails end up in the spam folder, and not in the inbox. And the percentage of errors published by the services themselves cannot be controlled by anyone except them, except perhaps empirically in isolated cases.
We wrote in detail about the free features of mailing services.
How to find out which email template suitable for each specific case? This can only be done by working with different templates, choosing the best design and content. Many companies first use ready-made templates, modifying them, and then create their own. This a good option if writing skills html letters and pages No, and mailing is seen as a useful tool.
Internet services for business.
Link to the material is required!
In pure HTML. Oddly enough, not so many free solutions have appeared in free access in two years, but what we managed to find is much superior in quality to any of the old article.
E-mail newsletters, undoubtedly, the most powerful marketing tool, but you need to use it very carefully. Our people have never been thrilled with promotional emails in the mailbox, but if you are a good marketer, you will be able to get in touch with the recipient of the letter. This selection will not solve all the problems associated with mailings and will not even help to get around them, because the recipient will pay attention to your letter, delete it or send it to spam, it depends not on how beautiful the design will be, but on the content. All I wanted to say with this phrase - do not send spam or any template offers. Use these html templates mindfully and without harm to others.
Once again, do not send spam, it is better to use these templates to send various holiday greetings to your customers. If you have an online store and a base of users who really want to receive letters from you, you can make a mailing list with a notification about any promotion or discount on the backbone of any html template.
So. For your attention 20 Free Email Templates for Newsletters. Use wisely.
Free HTML + PSD Email Template: PHStock Template
Modern HTML Template for Email Newsletters with a large background image. Made in the likeness of one-page sites / . It has a small image gallery, so we can assume that this template will be useful for photographers or designers.A nice addition is the presence of PSD source. You will need it if you decide to significantly change the appearance.
The background photo can be easily replaced. Do not use stolen photos, it is better to find something suitable on free photo stocks, which I recently wrote about in the topic "Free photo stocks with legal photos".
Responsive E-mail template for an online store
This template is fully responsive and is perfect for sending various promotional offers from your online store.In addition, after downloading, in the archive you will find several color design options. There is also a separate folder with layout options for the popular E-mail mailing service MailChimp.
Free Event Email Template
Very simple HTML Template for Email mailings with a large background image. Initially designed for mailing with an offer to attend an event, or a reminder of an upcoming event. There is a PSD in the archive. I can’t say that I am delighted with this template, but there are fish for lack of fish and cancer.
Green Village - Hipster Blogger Email Template
email template Green Village looks a bit hipster. Perfect for sending out a weekly news digest or posts from your blog. In the archive you will find the template itself and its source in PSD format.
Photon - Email Template for Photoblog
A good, modern template for various mailings. Suitable for any purpose, but initially positioned as Email template for photosite.
KATAUSTRIA - Responsive Email Template
A trendy, free responsive template with a large background image that will serve as a good tool for your marketing campaign.
Boxi - Free Meto / Flat Email Template
An interesting template that combines two styles: Meto and Flat. It consists of blocks in the form of a grid that perform different tasks - blocks with a test, blocks with social buttons, a block with an image, etc.
Miks Blogger Newsletter - Universal Blogger Email Template
A clean template with feedback from a bygone Retro style. Although I really like the design. There is a PSD.
News HTML + PSD Email Template
A clean email newsletter template in light colors designed for newsletters from a news site or blog.The template author claims that his creation works well on:
Apple Mail 4, 5, 6
iPhone 5, 4S, 4, 3gs, iPad
AOL Mail Firefox, Explorer, Chrome
Hotmail Firefox, Explorer, Chrome
Gmail Firefox, Explorer, Chrome
Yahoo! Mail Firefox, Explorer, Chrome
Thunderbird current version, Thunderbird 3.0
Outlook.com (Firefox), Outlook.com (Explorer), Outlook.com (Chrome)
Outlook 2011, 2010, 2007, 2003, 2002/XP, 2000
Lotus Notes 8.5, Lotus Notes 8, Lotus Notes 7
Free Email Template in Green Colors
A template with a rather ancient design. I would not include it in this collection, but it has several advantages that you rarely see in free analogues - this is the presence of a version for the mailing service MailChimp.