Marketing Articles

Content

What types of content exist. From this topic, by the way, you can make a dozen more - compare types of content, say which is better in different areas, show shortcomings and simply good (bad) examples.
What to post when you have no ideas
How to create a content plan
What does a content strategy consist of?
How to implement a content strategy in a company - a step-by-step plan
What you need to know before you start blogging
Mistakes in blog promotion
What metrics to count in a blog and what conclusions to draw from them
Engagement is the main metric for a blog. If you notice that the topic has come up in a marketing blog, write about other metrics in more detail. Articles can be posted on a blog or short posts on social networks.
Evergreen themes for any blog
Checklist for writing a blog article
N best blog articles about X
10 platforms to post your article for free
What to write to the editor
5 indicators that an article will be “appealing” to readers
Dead Copywriting Techniques
How to tell if your copywriter is an idiot
Where and how to look for a copywriter
How to get 7000 reads in Zen in a week
How to create quality narratives in Zen
Show, don't tell -
10 mistakes that make your screenshots look terrible
100 places where you can legally take images for your website
50 free image sources that few people know about
Where to find experts for blog articles
How to write a company mission (and do you even need one)
10 life hacks on how to make an article interesting
10 signs of a good article for the media
Rules for a catchy press release
Why we love video content (and you should too)
Why text is better than video
5 examples of successful content marketing in a serious business (building factory blog, soda comics, etc.)
How to take a great product photo
Emoji: you can’t remove them or 10 types of advertisements where emoticons are appropriate and necessary
News feeds for posts and mailings until the end of 2018
As an Internet Marketing Specialist
How to Write a Headline That Will Attract Readers
10 ways to monetize your blog
10 platforms for creating a blog, besides a personal website
10 naming techniques
Template for selling text (article, post)
How to write texts about the company, to the main page (how not to do it)
How to distribute content (what tactics to choose and what to do step by step)
Websites with presentation templates
10 Examples of Great Storytelling
Free (paid) courses for learning content marketing
Checklist: content for an online store. What texts must you write if you sell online? A must-have marketing blog article topic that is useful to businesses and helps a lot of copywriters do their jobs better.
Where to look for an expert for an article and what questions to ask him
How to write an interview - not boring, interesting, non-trivial
5 services for finding blog topics
How to write a script (for an image video, for a film, for advertising)
How to write from the perspective of your target audience
How and why to create an editorial policy
Funny mistakes that are often made in texts
What is LSI copywriting
Freewriting - how to overcome the stupor or fear of a blank sheet
How to write about something you don't understand

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Once a week we talk about business, marketing, project and people management. Personal stories from agency managers and employees, a digest of interesting articles.

SMM

Useless and outdated social networks
Gender (in)equality in advertising: how to write posts for men and women on social networks
How to edit photos for business accounts on Instagram
10 steps to creating a viral Instagram account
How to use the VKontakte application collection form (what, to whom and how)
“Nemesis” - how it works and how to avoid getting banned (and does it work at all)
API on VKontakte - what is it and how to use it
SMM campaign performance metrics (how to understand that money is not going down the drain). An extensive topic for a series of articles on a marketing blog. You can make collections of different sizes and illustrate them with works from practice. A mandatory topic - it confirms expertise.
5 rules (stages) for auditing communities on social networks
5 ways to make a cool post cover without Photoshop
Checklist for video design on YouTube
5 companies that have great social networks in complex topics (construction, finance, manufacturing, furniture)
5 rules for good hype on social networks (about virality)
How to increase the number of comments under posts. All about the new gold - social activity and involvement
How to make (and not make) posts for restaurants and cafes (substitute any other direction that is currently relevant to you)
N tips on typography of social media posts (padding, headings)
Being an SMM specialist: 7 required skills
Take an example: 5 success stories in SMM
5 high-profile failures in SMM
The best ways to go broke on an SMM advertising campaign
Why do you need it, how to create and register a Business Manager account on Facebook
Everything you need to know about IG TV on Instagram
10 ways to create an account on Instagram. An article about approaches to account management - types of visual content, strategies
10 reasons to start using Instagram right now to promote your small business. About the relevance of the social network
Ranking factors for promotion on YouTube
The recipe for effective advertising in contact
Brevity is the sister of talent: how to make an effective SMS campaign
10 non-obvious ways to increase the number of subscribers on social networks (challenge, launch a viral competition, offer something in exchange for a subscription, offer a discount for actions, pop-up banners, etc.)
Instructions for using hashtags on Instagram
10 Cool IG TV Templates for Instagram
What is and how to make a dynamic cover
Effective video advertising on Instagram
How to promote a group from scratch
5 most popular questions about promoting the VKontakte community (and answers to them)
Sizes of pictures and banners for all social networks
How to increase ER in posts
10 tips to catch Prometheus VKontakte
What KPIs to set for an smm manager?
How to make a cool viral meme
7 popular types of content on Instagram
Roles of page administrators on FB: what is the difference, in which cases should you assign whom to what role?
Why a VKontakte group can be blocked and how to bring it back to life
How to sell using “products” on VK
How to measure audience feedback in SMM
How to increase the number of article reposts
5 important social media updates 2018 (2019, 2020) that you might have missed
How to work with the market platform on VKontakte
How to choose a strategy for Instagram (and any other social network)
When to use memes, how to promote yourself with them
How to use tags
How to cut out all bots from subscribers
The best contest mechanics for different social networks (examples of cool contests)
How to develop a Telegram channel
How to create a community on VKontakte
What you can’t post on social networks to avoid getting into trouble with the law
How to set up advertising in Instagram Stories
What is retargeting and how to set up a Facebook and VKontakte pixel

Advertising

Memo to the advertiser: how to order (context, targeting, PR)
How to write a report on contextual advertising for a customer
Errors in targeted advertising
5 principles of promotion through bloggers
10 not allowed in children's advertising (state restrictions)
5 laws of explosive PR
5 examples of cool PR campaigns
The worst PR advice we've heard
5 free PR tools (mention tracking, statistics, trends, etc.)
Advertising on social networks that does not work (examples)
How and how many keywords to collect for contextual advertising to work (basic tips)
7 common mistakes when working with AdWords
7 common mistakes when working with Metrica
10 mistakes of a novice targetologist
Advertising on the teaser network: how to set up and measure effectiveness
What advertising appeals to Generation Z?
How to choose an advertising agency
How much does blogger advertising cost?
5 examples of cool social advertising
10 native advertising ideas

What to write in articles about email in a marketing blog

5 rules for writing an apology letter (post) if something went wrong (take the blame, offer customers benefits, etc.)
Bad Tips: How to Turn Cold Email into Spam
How to write a great email for a retail newsletter
What is a display letter and why no one uses them
What is and how to create an email marketing strategy
10 Signs Your Email Campaign Is Falling Apart
How to increase OR (CR) of mailings
Examples of creative mailings
Examples of bad emails
10 prohibited words in the newsletter
How to find out if your letter has been read in the mail
How to create a reactivation email chain
How to write welcome letters for commercial mailings
What to write in the subject line of an email to get it opened
How to collect feedback in letters (like/dislike buttons, ways to increase the number of responses to letters in the mailing list)
Why is no one reading your newsletter?

Freelancing and efficiency

Services that help you concentrate on work
Rules of life (survival) of a freelancer
How to understand which Internet profession is right for you
Who should an internet marketer subscribe to (10 cool specialists, groups, newsletters, blogs)
10 useful habits for self-development
How to deal with laziness: 5 tips from experienced freelancers
7 reasons why you can't work remotely
5 time wasters that will sooner or later make you poor
How to control a team of freelancers
N places where you can find a good performer (designer, marketer, author - can be divided into several topics)
5 rules for business correspondence with customers
7 deadly sins of a freelancer (laziness, missing deadlines, turning off the phone, resting...)
How to organize the work of a novice entrepreneur (accounting, planners, etc.)
Skills that will be useful to anyone who leaves an office job to work remotely
Mistakes of new entrepreneurs
Sites where you can find remote work
How to organize a workplace for a freelancer
Where to work as a freelancer if they don’t give you a home (coworking space, cafe, anti-cafe, park, think of something else unusual)
10 best books (films, articles, YouTube channels) about advertising
7 books every entrepreneur (or anyone who works for themselves) must read
10 tips for building your company's online reputation. The theme is well suited for both companies and solo artists
10 rules of networking to receive orders for free
7 mistakes in portfolio design
New Google Chrome extensions for marketers
10 Digital Etiquette Rules Everyone Breaks
How to relax if you work in open space
5 best Telegram channels for finding a job as a marketer
How to stop procrastinating

Services and applications

A Brief Review of the 10 Best CRM Systems for a Freelancer or Small Company
5 services for project management
Services for SMS mailings
Convenient applications for working with documents on a smartphone (tablet)
5 VPN services (free, paid)
7 free services for productive work (for working with documents, for concentration, instant messengers, etc.)
Top reliable hostings
Cross-posting services
Services for automatic posting
7 services to pick up keys
Services for email newsletters
Services for checking content for uniqueness
Mindmap services that even a beginner can understand
How to record a podcast
Services and platforms for webinars
How to make gifs (services)
7 services that will “comb” your texts
7 services for creating push notifications
5 services for analytics on FB
Services for creating presentations
Services for creating infographics
Where and how to create a meme
Services for creating and editing videos
Event Promotion Applications
Prototyping services
Useful plugins for Google Chrome
How to work with Yandex.Wordstat
Services for collecting the semantic core
Services for community administrators on social networks
Call tracking services
How to make a website on Tilda

Sales

Market analysis: checklist or step-by-step guide
What to give to a client to attract attention
What to do if a client is negative: 5 effective ways to cool down the heat
7 (or 5, 10) types of difficult clients and how to work with them
How to understand that a client is problematic at the very start
How to increase sales with promotions and discounts
About fake comments and reviews
How to attract clients if your reputation is damaged (about dealing with negativity)
UTM tags for beginners (why and how to put them)
How to follow up with a potential client (remarketing, cobrowsing chats)
10 steps to drawing up the correct portrait of your target audience
15 questions for competitor analysis
B2b and b2c leads: what is the difference?
5 universal formulas for a unique offer on the site
What is it and how to set up an auto funnel
What types of lead magnets are there?
How to Create a Lead Magnet in 15 Minutes
How to properly collect personal data
How to respond to reviews
What is, how and why to measure the heat of traffic

Websites

Popular CMS with pros and cons
How to increase website conversion through design
10 Signs of a Lead Generating Website
5 things you need to know about UX design
5 Ideas to Increase Orders or Sign Up for Free Trials
5 reasons not to use constructors
Basics of internal website optimization. Even if you are all for content marketing, you must understand that it begins with internal website optimization, so blog articles on this topic are a must-have.
What is a semantic core and how to compose it
5 myths about website builders
Which commenting system to choose?
Magnet words on landing pages: those that help sell and vice versa kill sales
Pop-up: how to unobtrusively use and make cool “pop-ups”
Robots for lead generation (Vera, Dasha, cool chatbots)
How to design an online store website to increase conversion
Checklist for self-testing of UX landing page (website)
Free traffic sources
Template website or unique design? Pros and cons
How to reduce the number of failures on a website
Typical errors on the site
How to add a company to Google Maps and why it is necessary
5 Ab Testing Mistakes
N sites where you can buy a good theme for a website
How to understand that you are receiving quality traffic
Why does a non-designer need to know design (to analyze a website, give technical specifications for pictures, etc.)
How to properly write a brief for a website
Ideas for free website promotion
10 signs that it’s time to change your website
5 Design Elements That Can Harm Your Website
How to choose and use the right font
7 mobile marketing trends
How to use bots for promotion
All about internal website linking
5 services for a quick website audit
7 mistakes in designing an online store product card
Secrets of a successful first contact with a client
5 services for accepting payments on the website
Usability for dummies: 5 principles of navigation
How to check a site for loading speed (and increase it)
Educational articles and videos on website creation
How to check website adaptability
How to transfer a site to a new engine
How to transfer a website to a new hosting
100 useful plugins for a WordPress site
100 Free Themes for WordPress (and Other CMS)
What it does and why you need an SSL certificate
How to draw up technical specifications for website development
How to deal with ad blockers
Split Test Ideas and A|B Testing Principles

Analytics

What an internet marketer should know
5 Simple Steps to Analyze Competitors' Content Marketing
VKontakte Analytics - tools for collecting statistics and analyzing competitors
Analytics in YouTube - tools for collecting statistics and analyzing competitors
7 unforgivable mistakes in targeting
Instructions: how to work with a keyword report in Google AdWords
The most important Metrics and Analytics reports
How to add different counters to the site
Review of popular parsers
Step-by-step guide on using one of the parsers

Blog articles on marketing theory

Principles for launching a crowd marketing campaign
What is situational marketing and what is it used for (examples)
What are KPIs, what metrics are there, who are they assigned to?
When does it make sense to abandon KPIs?
What is normcore marketing
How to use sex in marketing (is sex still sells?)
What is community management
What is newsjacking, where and how to use it
What is cross marketing and how to use it
Augmented reality - how it works and how to use it
Fact checking - why is it needed, how does it work, is it necessary, and what will happen if you ignore it
Alternative, unpopular marketing options
Guerrilla marketing - what it is and examples for inspiration

If you approach this list of marketing blog topics wisely, you can create an almost endless content plan. From each topic, you can create several more interesting titles for high-engagement content. If you are too lazy to do it yourself, write to us - we will write cool articles for a marketing blog or good content for groups on social networks.

Marketing effectiveness is the most important factor of any business in the modern world. It has become very popular to conduct marketing research. It is this diagnostic method that helps to identify interesting articles on marketing that a certain industry lacks or exceeds, and such marketing errors require large unnecessary material costs.

At the present stage of development, marketing is no longer a simple analysis of people’s preferences in the sphere of consumption and demand, it is a search for solutions to expand the volume of markets and ways of interaction. You need to have very good intuition to anticipate changes in the needs and desires of consumers and successfully adjust your production program to them. Therefore, marketing has become a war. To know the desires of consumers, you need to know the development of the entire class of consumers in the market. The main thing that drives the consumer is: preferences and requests. More minor factors are: motives, consciousness, sensations, incentives, perception of information and others, which you can learn more about by reading articles on marketing .

Within each person there are internal motivations, which, in turn, lie at the foundation of consumer behavior in the market - these are incentives. To present their incentives on the consumption market, consumers need sensations - a form of awareness by them of their requested needs. You can also read articles on marketing that will be useful in resolving this issue.

For primary needs, a set of options for satisfaction arises - these are the demands and preferences of consumers. Next comes the process of perception - awareness of what is really needed.

The consumer's motive is in some way a gap between the conscious request to read articles about marketing and what is just emerging in desires, but at the same time it is the reason for the consumer's motivation to purchase a product.

Consumers can choose for themselves certain behavior in the market - their actions and actions in relation to a certain product. In this way, the contradictions between the desire to acquire or to limit themselves can be resolved. Also, to solve this issue, you can read interesting articles about marketing collected on our portal.

The consumer has the right to: purchase a product, collect additional information, or refuse to purchase anything. If, nevertheless, a choice is made, the consumer begins to compare and evaluate how successful his purchase is - it is in this process that a comparison occurs between what was expected and what was received.

GetSocial.ru article. It’s good both for site owners and for those who want to explain to these same owners what needs to be done and what they take money for. And yes - everyone loves checklists, because it is always easier to act on a ready-made list.

for my beloved MadCats was written by Igor Rudnik. Let me quote: “Meanwhile, the link profile is one of the factors that a site, like Chekhov’s man, should always have in perfect condition. Moreover, content marketing is also related to the link profile: juicy, bold and rich content results in the highest quality links.” And one more, small one: “The article was written by the head of one of the network services, you can see which one. And this is a wonderful example of anti-jeans. Because the text will contain links to all competitors at once. And the article is useful in itself.”

Therefore, this article is for all those who believe in SEO.

Another article for beginners “Selection of keywords for an online store: how to search for keywords” on the Semantica blog. If you do SEO, you can send this article to the client to understand your tasks.

2. Content marketing

This is my favorite topic, and I have made a habit of researching everything up and down. Therefore, there will be many links to articles.

It's about the approach to business in general and letters in particular.

5.PPC

For those who want to make their Facebook feed amazingly useful, we advise you to skim Volkov's List. Perhaps you will find yourself there too. And yes - the author of this very list promised to write an article for our blog, so subscribe quickly so as not to miss anything.

“User photos are linked to corresponding product pages, making it easy for customers to buy the clothes they see. Crowdsourced lookbooks like this are a great tool for showcasing Urban Outfitter products and helping customers make smarter purchases.”

7. Cases

I really liked the visual and informative story in Netpeak “Case: how to analyze competitors using SimilarWeb.” The author Alexey Seleznev oriented his story for those who are moving into global markets.

He divided all competitors into global and local, and made accurate conclusions after analysis. Nowadays it’s very rare to get laudatory reviews (people are sometimes just lazy), but this article was showered with applause.

The Yagla case on Spark showed that without the help of a magic wand you can almost double the number of leads. “How to reduce the budget by 33 times and receive 1.7 times more applications. Case Beeline"

Yagla experts claim that mechanics work in both corporations and micro-businesses.

“Creating a community around a brand: the BlaBlaCar experience” by Irina Barinskaya for Cossa. This case is about working with people. Just read - and you will understand that patience, observation, the ability to analyze and listen, these are the real marketing tools. And they work.

8. Web analytics

“3 Cool Excel Reports for Productive Sales Planning for Small Businesses” on Spark. This is a translation of an article by Astronomer CEO Tim Brunk about three practical reports in Excel. You will find out the answers to the questions: what will your income look like, taking into account different scenarios? How many engineers (depending on the type of business) or customer success specialists will need to be hired to achieve and maintain planned growth? How much is it? How much capital will be needed to finance the growth plan?

Evgeniy Povkh wrote for Seo News “Review of the updated Report Wizard 2.0 in Ya.Direct”, in which he listed all the advantages and nuances of the new version.

“It won’t do: three stories about how web analytics saves sites,” by Pavel Serulov, for Lead Machine. For whom: for those who want to explain to clients that web analytics is the basis of the basics. And without it there will be no marketing. In a nutshell, it can be simple - it helps not to drain money from the budget.

9. Usability

“Designing Website Screens Using a Gutenberg Diagram” is a great article on the AskUsers blog. If people behave in a certain way because they are... human, then why not use a diagram that takes this into account in a “certain way”. And here she is:

An excellent article on the Siteclinic.ru blog “Page design for a new site: how to establish work with site developers” from the author Anna Sebova. The article discusses the main stages of website development, how to properly organize work with a development team, and also uses examples to examine the types of websites and the number of pages that make up each of them.

In June, Netology generously distributed the book “6 Usability Stereotypes,” written by Mikhail Bode. I copied the contents of the book for you to whet your desire to download it quickly:

10. Podcasts

I'm actively exploring podcasts. Sometimes it helps a lot (when you’re bored on a treadmill, for example). I enjoyed reading Iya Ishmenetskaya’s stories on Andrei Zinkevich’s blog very well.

She conducted her first training in 1998. Experience and knowledge are simply priceless. Iya is probably the most experienced marketer I've heard. “Systemic marketing: how to attract and retain customers in the current conditions” - and listen.

We offer site readers dozens of excellent cases on advertising and marketing, team management and, of course, sales. We have collected the TOP 15 best promotion articles that you can return to again and again.

1. Unique Selling Proposition (USP): Best Examples and Development Tips

The goal of developing a unique selling proposition in each case is to gain or maintain market share. Let's focus on a simple allegory. To live you need to eat. This food for business becomes “cash cows” - brands, products, trademarks that are created and promoted by market participants, and then “milked” to generate income.

Best article of the month

We interviewed businessmen and found out what modern tactics help increase the average bill and the frequency of purchases by regular customers. We published tips and practical cases in the article.

Also in the article you will find three tools to determine customer needs and increase the average bill. With these methods, employees always fulfill the upsell plan.

To milk a cow, it must be grazed. Since the grass on a favorite pasture runs out at some point, even large companies are forced to search for a new meadow for their cattle. And, most importantly, your promising meadows should not be found by a competitor before.

From a business perspective, a unique selling proposition (USP) is a free pasture in which there are no competitor’s cows.

2. Cross-marketing: how to quickly and cheaply attract customers

Cross-marketing is a traditional method of carrying out affiliate promotions, especially effective when reducing the budget for advertising costs. Partnership in this area reduces advertising costs to attract new clients by 50% and, with the right approach, allows you to expand the target audience. How to choose the ideal partner for an event and organize it on mutually beneficial terms? Cross marketing is a relatively new and effective technology for promoting a product or brand on the market.

One of the principles of this method is the expression “fish where they are.” That is, communication and sales should be in the place where a person is inclined to it. The essence of cross-marketing comes down to the fact that customers...

3. How to come up with a company name: step-by-step algorithm

I am sure that a professional copywriter looking for a sonorous name for a huge corporation, and a businessman who orders the first sign for his hair salon, are following the same path to creating a brand: they are trying to put into the name of their companies a certain semantic and emotional load, the influence of which they want to extend to future clients. And despite the fact that naming is a creative process, it cannot be done without technology: names taken out of thin air are rarely successful. As history shows, the talent of a copywriter has not always contributed to the creation of great brands. Their names sometimes became the names of localities, the first and last names of the founders, and even their eating habits.

4. 8 marketing moves to increase sales during the low season

5. Low-budget marketing campaigns: rules and examples

A solid advertising budget does not yet guarantee the desired sales growth. The relevance and correctness of the advertising message in relation to the target audience, the expressiveness of the design and precisely selected text, the use of non-standard platforms - this is what increases the chances of the desired success. But low-budget promotions also have a number of features that need to be taken into account if you want to get the maximum return from advertising.

6. Word of mouth marketing: 4 mistakes that will ruin everything

Word of mouth marketing comes to the aid of companies when they need to attract customers. Most companies perceive recommendations as an accident, hoping that the buyer will recommend a product or brand just like that. For this to become a pattern, the following mistakes must be avoided in referral marketing, including word-of-mouth advertising.

7. SEO optimization and website promotion: typical mistakes

SEO optimization and website promotion are widely used by businessmen. However, due to inexperience, the client may choose a bad contractor - one who is not competent enough to achieve really good results and understand which recommendations are outdated and which are basic. What Yandex requirements should a website meet and what SEO optimization and website promotion mistakes should be avoided?

8. Website personalization: a selection of effective tools

Tools for personalizing a website for a specific visitor are widely used in online marketing. To keep a potential client on a company page or in an online store, merchants make great efforts. Here's a selection of retention and personalization tools you'll likely find useful.

9. Sales Marketing Techniques: 6 Great Ideas from Practice

10. Free advertising: 40 options to advertise yourself without investment

Can free advertising provide effective results? Where is the best place to place free advertisements? What is the difference between good free online advertising and why is it beneficial for business? How to competently create advertising for free and increase company profits? What are the advantages of a flash mob for creating awareness about a brand throughout the country? The answers are in the article. H

11. 7 rules for attracting and retaining clients you will love

A loyalty program is successful if it is simple, profitable and completely transparent to the consumer. How to ensure that clients do not refuse it and use the services of your company with pleasure? It is difficult to invent something fundamentally new in a loyalty program. Success depends on how you combine its components: in some companies it becomes a driver of growth, in others it becomes an optional addition. While improving ways to attract clients, we relied on several rules for attracting and retaining clients, thanks to which it became a real selling tool.

12. What you need to know about the client to sell him more

There are a number of data that have a significant impact on customer loyalty. For example, if employees of a cosmetic store know what eye color their regular customers have, then there is a greater chance of selling them a new line of cosmetics. Are you making an effort to collect customer data that, when applied to your product, can help drive sales?

13. Corporate identity of the company: development, implementation, examples

In this article, we will look at why corporate identity is important for a business, how to develop a good logo and corporate identity for a company, as well as what difficulties and nuances are involved in creating a corporate identity, and how market leaders choose a corporate identity design. To learn more about this, and whether you can find a corporate identity template for your industry, -

14. Competitive advantages: review of strategies and methods of development during a crisis

The world does not stand still, information is constantly updated, and market participants are in search of marketing ideas, ways of doing business, and new views on their product. Any business is tested for strength by its competitors, so when developing a development strategy, it is wise to take into account their influence, market share, positions and behavior.

15. 7 rules for product promotion that have been effective for half a century

As usual, we have compiled for you a digest of the most useful articles on marketing and design. But there were so many interesting publications in January that we couldn't decide on the top five. Therefore, I had to supplement the selection with a sixth, equally useful material. What will you learn from this digest?

Long distance: how the owner of an SEO studio learned to work with content marketing, and what came of it

A clear example of how content marketing works. A step-by-step guide for those who don’t know where to start, how to write guest posts, what “article seeding” is and how to do it. What services can help you, how to write interesting content and posts that you will want to click on. And don’t forget to look at the comments to the article (you will find some valuable tips).

How to promote a brand on Facebook without an advertising budget

Easy to read and understand instructions on how to promote through Facebook without paid advertising: from registering your page to working with subscribers. How to create a content strategy taking into account the interests of subscribers, how to distribute posts with the help of opinion leaders, add a Facebook widget and pixel to the site, and much other useful information for those who want to start promoting on this network.

Why everyone needs to write like Torshina

What is trash writing and is it worth using emotions and profanity in articles? How the use of swearing affects the effectiveness of publication and site position. Is it worth keeping the attention of the target audience in this way?

“If you helped a client, consider that you did nothing”: how to organize the work of a support service on social networks

Typical and sometimes funny mistakes of the support service in social networks will make you smile and think about the work of your SMM specialists. Why you shouldn’t neglect this space for communicating with clients. Do you need to stick to a formal style of conversation or can you switch to an informal conversation? How you can solve non-standard problems on social networks and communicate in the client’s language.

Email marketing for business: how to create a working sales funnel

What is an auto funnel, what kind of business is it suitable for and what are its advantages. What should a lead magnet be like and what to write in the email chain. You can not only read all this, but also see vivid examples of how others do it. And finally, you will learn what to do with your auto funnel later and when it’s time to “sell.”

Viral marketing: how to promote a business on Facebook quarrels

The entire article is real cases from companies about how you can get huge coverage of a post on social networks for little money. How 1 viral post can be a decisive boost in promoting your business. How to look for an information feed and how to create one yourself. This article will also bring you a lot of smiles.

And now a small bonus to the load:

Home course on starting a startup

Do you want to launch a startup, but something is always missing? Then here you will find everything you need: books, articles, templates, contracts. From creating an MVP and business model to finding an investor and marketing. Most of the information is in English, but there is also Russian-language material.

Thank you for your attention!
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Read also:

Digest of the best articles on marketing for October 2016
Digest of the best articles on marketing for November 2016
5 best articles on marketing that are definitely worth your attention: digest December 2016