We will again talk about how to make your resource better. I will talk about such an important factor in internal optimization as text nausea.
What is text nausea
Article nausea is an indicator that reflects the amount of use of any word in the text.
There are two types of nausea: classical and academic.
classic nausea
Usually calculated for the word that is used most often. In order to calculate the classic nausea, we look at how many times the most popular word is used on the page and extract the root from this number.
For example, if a word is used 9 times, nausea equals 3. A significant drawback of this formula is that it does not take into account the length of the text. This means that long text will more often than not have more nausea than short text.
academic nausea
Academic nausea is the ratio of the number of times a word is used to the total number of words in a text, expressed as a percentage. In essence, academic nausea is the frequency of a word on a page.
Usually this indicator is calculated for all words in the text, but you should pay attention, first of all, to the keywords for which the article is being optimized.
As practice shows, when optimizing a page for a key query, two fundamental mistakes are very often made.
Mistake #1. Insufficient nausea. In the event that the keywords are present on the page in insufficient quantities, the search engine may "think" that they are used sporadically and do not carry a significant semantic load. According to the logic of the search engine, it follows that the text is not a response to the user's request, and it will not be included in the search results at all, or it will be moved to the last positions.
Mistake #2. Too much nausea. However, you should not go to the opposite extreme and strive to oversaturate the page with keywords. This will make the article almost unreadable. Search engines are very zealous about the quality of the materials that get into their index, and if the nausea is exceeded, then the page will be seriously lowered in the search results.
What should be the nausea of the text?
It depends on the topic of the article. Usually, in order to get into the issuance of a search engine, and, at the same time, not incur its sanctions, academic nausea should be in the range of 2-7%.
The value of classic nausea that you can focus on is from 3 to 5.
These are approximate figures that were obtained by the imperial way (other names are “trial and error method”, “scientific poke method”, “finger to the sky”).
Another good way to determine the nausea you need is to look at competitors' articles that rank at the top of the search results for the term you're looking for.
In order to quickly analyze the text, there are several convenient tools.
How to quickly determine the nausea of any test
In order to quickly check the article and make sure that nausea is normal, there are two methods.
Method one (subjective). Just read the text (or let a friend read it). If the text is well perceived, the keywords do not hurt the eyes, then nausea is most likely normal.
Method two (objective). You can download and install the free TextusPro program. Now you need to copy the text into the window and the program will automatically calculate the classic nausea:
And the frequency of all words in the article:
And here are some useful online services for checking articles:
In addition, you can use such a tool as a page relevance analysis on the Megaindex website. ru. To do this, add your site to the system. We add a request by which we will promote the page and the page address. The system will automatically analyze how the text of the article matches the selected query and will return the result as a percentage. In the picture (clickable), this ratio is highlighted in red.
If you click on it with the mouse, a window will appear in which the text on specified page with highlighted keywords, and the results of the page analysis for relevance to the query in the form of:
As you can see, the recommended values of all the main parameters are indicated here. All that remains is to correct the text of the article so that it is 100% suitable for its request. This is a very important part of internal search engine optimization. If this is not done, then the further will be ineffective. On the other hand, if the relevance of the page is maximum, then the article can be in the top for a low-frequency query with little or no additional effort.
How to Reduce or Increase Page Nausea
If you see that there is a clear "bust" with keywords in the text, this must be corrected. To do this, you need to go through the article and remove unnecessary keywords where you can do without them.
Another good way to reduce frequency is to replace keywords with their synonyms. This will not only help make the text more readable, but it can also bring in additional readers for low-frequency queries.
In order to increase nausea, the same thing is necessary, but vice versa: add additional keys and replace synonyms with exact wording.
Every day, copywriters look more and more like overworked mules who carry on their shoulders the entire burden of worries of impudent customers. The wishes of the client in the nuances of the style of the ordered article, in the number of characters or the chosen structure of the text are quite justified, but this is not all that comes to their mind. Now every second customer, offering a small payment for the work, for some reason thinks that the copywriter should replace the marketing department, salespeople and, especially, SEO specialists. Therefore, in those tasks increasingly appear such parameters as: , classic nausea, the density of the top words of the core, title, etc.
Undoubtedly, such wishes for an experienced copywriter are doable, but the trend makes you think about future market standards. With such prerequisites, the hour is not long when SEO masters will turn into simple intermediaries between the customer and the copywriter who will do all the work to optimize the site. But the nature of any market is changeable, and those who are unable to quickly adapt, immediately find themselves out of sight of "fat" customers. Therefore, despite the storm of indignation, let's stop turning our noses and figure out what they want from us, indicating in the task the desired percentage of academic nausea.
Academic Document Nausea
On various resources, including the popular Advego, we are told that academic nausea is the percentage of the most repeated keys to the total number of words in the text. All from the same sources, when writing texts, we are recommended a framework of 6-9% nausea for high-quality optimization of the article in search engines. But what does this mean and why is it needed? In general, we understand that this is an indicator of spamming of the text with keywords and we know that overspam can force search robots to drop an article or the entire site into the filter.
I think the consequences of the filter do not need to be explained to anyone? But it is not at all clear why 6-9%, and by what formula this percentage is calculated. Personally, I have serious doubts about the credibility of this indicator. First of all, because no user knows 100% how it is calculated. I will even say more - the Advego administration does not know what formula is used to count academic nausea.
The phrase "... not commented" on the screenshot attached above, in this case, does not imply a corporate secret, but simply ignorance. Another confirmation of the optional attention to academic nausea are dozens of pages in the top of the issue on various topics. On them, very often, this indicator goes off scale for 10.11 and even 13%. I do not cut in haste, but simply operate on data that can be easily verified.
The conditionality of academic nausea is also due to the peculiarity of ranking by search engines. We know that Google analyzes every dot, comma, image, and button. Therefore, the final statistics figures for the page will differ from those of the document posted on it. All of the above tells us about two things: firstly, you should not stick to the 6-9% framework so rigidly, and secondly, this does not mean that the information is completely useless. If you still adhere to the indicated values, then the risk of getting into the filter is significantly reduced, but it will also be more difficult to get into the top of the issue due to texts.
Classic Document Nausea
With classic nausea, everything is easier, because this is the coefficient of the most repeated key. Other than that, you don't need to tweak anything here. Just enter the number of repetitions of the most frequent key in the calculator, for example 43, press the "√" (square root) button, and get our coefficient. According to the example, it comes out 6.56. Accordingly, with 36 words per text, the coefficient is 6, for 7 words - 2.64, etc. For novice copywriters, the main thing is not to confuse the key with stop words, which are not taken into account when analyzing classic nausea.
Taking into account the pages revered by search engines, many SEO specialists agreed that a factor of 7 is optimal in a document. Indicators below seven will not harm the site, but, depending on other ranking facts, may reduce the effectiveness of resource promotion. If you decide to exceed the recommended value, then you risk falling out of favor with search engines, that is, into the filter.
Programs for checking text nausea
In order to quickly solve the tasks of optimizing a document or simply fitting it to the wishes in the TOR, you should resort to the help of various programs. I will indicate the most famous and popular of them. What to use, decide for yourself, or ask the client what he uses, in order to avoid controversial situations.
Intuitive interface, unlimited number of checks and minimal required list indicators for the document.
When checking a document for an academic coefficient, uniqueness, spelling, number of characters, etc. are additionally checked. Checks without registration are limited in number per day. Nausea here is displayed as "spaminess", and is similar in principle to the academic one in Advego, but at the same time, it uses its own algorithm. It takes longer to check than in Advego, due to the order of checks set for unloading the site.
Convenient service for quick editing and proofreading of text. Shows classic nausea, and also visually displays the water content and the map of the document (density of words). Works very fast, without restrictions on checks.
Before publishing the text, it will not be possible to check it on this service, but a project that already has its own url is quickly checked. In addition to the number of characters, nausea and density of words, the check will show you internal and external links, as well as the relevance of the title to the text.
There are also a number of programs that need to be downloaded for further work, but I see no reason to load the computer and myself to determine the nausea of the document. The examples given are more than enough to solve this problem.
What can be done to reduce or increase text nausea?
If you understand what academic and classic nausea is, then it will not be difficult for you to adjust their values. But I'll still give a couple of examples to reinforce.
An example of reducing classic nausea
An example of reducing academic nausea
After: 
Particularly attentive readers may have noticed that with the reduction of even one word from the core, both nauseas change. Perhaps you wondered why, in academic nausea, change several words instead of one. Indeed, one word can be changed, but if the AT is too high, it will have to be reduced very much, which will entail its significance for search robots. To avoid this, it is easier to simultaneously reduce the number of several words at once.
If you have any questions on this topic, write them in the comments or to one of the contacts I have indicated. I will answer with pleasure.
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Text nausea is the frequency of using a certain word in a text.
Nausea takes into account the repetition of some words, synonyms. Not only key phrases are taken into consideration, but also synonyms.
On the New Year you ate a lot of tangerines. And you start to feel sick. No more tangerines or oranges climb into you. All citrus fruits have a gag reflex.
There were too many mandarins. If we consider a word with all the synonyms as Mandarin, then in the text this will be nausea. Too many repetitive phrases.
Impact on SEO
When ranking algorithms began to take into account not just density keywords, but also the total number of repetitions of phrases, the term “nausea” was introduced.
Accordingly, the lower this indicator, the higher the page is ranked in the search results. However, this is not such an important indicator as text or water content.
Types of nausea
Experts identify only two main types of nausea material, and therefore we will talk about them.
classical
It perfectly illustrates and indicates that this is a classic text nausea, the service of the Advego resource, namely the semantic analyzer https://advego.com/text/seo/. It is equal to the square root of the number of repetitions of words or phrases. For example, if any word occurs 25 times on a page, then nausea for it will be exactly 5. This value is within the normal range if the entire text without spaces is at least 8-10 thousand characters.
Texts of small volume should be checked even more carefully, since artificially added keywords and phrases will be fatal for him when checked by search robots.
An important question is what should be the nausea of the text so that it is not perceived by search engines as spam. Within the normal range, the “classic” is considered an indicator from 1 to 5. The maximum allowable value of such nausea ends with a seven. In all other cases, robots will consider your text to be machine-made, with terrible overspam, which can immediately lower the page in the ranking in terms of relevance.
Academic
Especially for this indicator, a formula was developed that determines the academic nausea of the text, as a percentage of other words in an article or other text. It implies a correctly calculated ratio (in percent) of key queries to phrases and words that are not keywords. For completeness of understanding, let's provide a specific example of calculating this indicator, making up the simplest mathematical proportion.
- 18 occurrences - X%.
- 780 words - 100% text.
- X \u003d 100 * 18 / 780 \u003d 2.307%
- X = 2.305=7%
Thus, it turns out that checking the text for nausea using a special service should give exactly this figure, which is within the normal range. In fact, it is academic nausea that can rightfully be considered a direct indication of the frequency of occurrences.
Basic mistake
When writing texts, excessive use of key queries, words and phrases is considered. Because of this, an extremely undesirable, high document nausea is obtained, which previously gave a significant result, but with the development of new services has come to naught.
Measuring the level of text nausea
Most simple method check any text for nausea, both academic and classical, it's just to calculate occurrences, looking for the right words and phrases manually and counting all the results. But this will make you lose a lot of time and effort, which is not always convenient. Therefore, it makes sense to pay attention to a variety of services on the network, most of which work on a completely free basis.
TextusPro program
It is enough to copy the desired text and paste it into a special window of the application, and then it will automatically calculate all the indicators you need. In addition to nausea, this service will provide an opportunity to check other indicators of the text, so its convenience is obvious.
Online service of the Advego exchange
All checks, except for the uniqueness of the text, for which there is a separate program, will be carried out directly in the browser of your computer. Moreover, as a result of such an analysis, both indicators will be immediately provided - academic and classic nausea.
The service will help to greatly simplify the task, as it shows the frequency and number of occurrences of not only individual words, but also entire phrases, which unmistakably "highlights" in the article. Please note that the maximum rate is 3%, this should be paid special attention.
SEO breakthrough service
It offers a wide variety of verification options: single, one-time, batch. The service will really help to fight against spam and blocking by search robots.
Here you can see which pages leave the search, and which rise, in the form of a convenient and understandable table. You can monitor traffic regularly by making “runs” a similar service, which is not at all difficult, convenient and fast.
How to remove excess text nausea
After checking the text and calculating the “excess”, you can start cleaning it up. For example, you can simply replace overly frequent words with synonyms (there is), and sometimes completely remove them from the material. It may take longer to write with such checks, but it's worth it. It does not hurt at the same time to ruthlessly cross out tautologies, to abandon most of the stop words, all this will help improve the quality.
To begin with, let's figure out what this indicator is in general. When you start writing an article for a blog or to order, you probably use some keywords - so that the page gets into the TOP of search engine results. And you probably try to insert these keywords more often so that the search engines determine exactly what to focus on and what the article is about.
So, when there are too many of the same words in an article, it turns out to be not very good for reading, it can literally “sick”. And this parameter can be measured.
There are two types of text nausea - classical and academic:
- classical- the more repetitions of the same word in the article, the greater the classic nausea. Prepositions are also considered - “and”, “a” and others.
- Academic- repetitions of the most used words and phrases are taken into account.
In general, to make it clearer - if you "hollow" the reader with a small vocabulary, use a lot of meaningless prepositions, you will get high classic nausea. And if you use the same words or phrases too often, academic nausea will increase. In this case, the percentage of the entire text is considered.
Until recently, it was believed that to optimize an article, it is useful to insert as many keywords as possible into it. Yes, it was good, but those days are gone. Now such pages are considered artificially re-optimized by search engines. Insert an intentional number of keys into your articles, and very soon your blog will be banned, or it will not get closer to the desired TOP, but on the contrary, it will move away. And it is the indicator of nausea that will show whether you observe decency when writing an article, whether you are abusing some words. That is why this indicator is so important.
I think these concepts are not very clear yet. So I'll show you with an example.
Checking and fixing the nausea of the text
It is most convenient to check the texts in the service - it shows separately both types of nausea. So, go there, copy the desired text, paste it into the window and press the “ Verify". For example, I took a freshly written article on a medical topic, which just needs to be adjusted to such requirements: academic nausea is not more than 8, the frequency of a single word is not more than 2.5%. I advise you to adhere to these values as well - my client has a well-known optimizer, he will not advise bad, but I will not say his name. Classic nausea is not particularly required, but I try to stick to the 3-5 range, preferably closer to 3.
So, I paste the source text, written simply with the keys (and there are 11 of them here). I will customize it to your requirements. Here is the test result:
As you can see, here the academic nausea is greater than the required 8%. The service identified the most commonly used words in the text and displayed a list of them below. Therefore, to get the desired result, it is enough for me to reduce the frequency of these words. These are the words “medicine”, “treatment” and “solution”. In addition, there is a combination of “ointment solution”, but if I reduce the amount of the word “solution”, then this combination will also become less common.
By the way, grammatical errors are also shown here. Pay no attention - medical terms are always considered errors. But to see what stood out there is useful. Sometimes there really is an unnoticed mistake.
So, I need to either replace these words with others - synonyms, or completely remove them from the article. It is clear that then their percentage will be less, and nausea should decrease. I fix and check again.
It all took a couple of minutes, and here is the new result. I only replaced the most a couple of times frequent words, in one place I completely deleted it ... As a result, I got an academic nausea of 7.9%, which is quite within the requirements. You can still lower it if you remove or replace the word “treatment” a couple of times. In addition, by manipulating here, you can bring exactly the right keywords to the top of the list, while maintaining good performance.
In addition to academic nausea, here I also got excellent classical nausea - it was 3.32, but it became 3. Naturally, when you reduce the frequency of words, then classical nausea also decreases. But it can also be reduced by reducing the frequency of the so-called stop words. These are prepositions and other short words that do not carry a semantic load. You will find a list of them below the test results:
You can reduce the number of stop words and reduce the classic article nausea without affecting the academic one. How you do it is a personal matter for everyone. You can replace them with commas where possible, or rearrange the sentences...
In general, I try to stick to the following framework:
- academic nausea - no more than 8%
- classical - 3-5, but I try not to bring it up to 5.
What does it give in the end? I confess that until recently I did not do such optimization for myself personally, only for customers. But we decided to try it - my wife corrected one of the articles on her blog, corrected it as described above, plus increased the relevance. As a result, the page, which was in Yandex for more than a year at a position of more than 100, in a week moved first to 35, then to 25, then to 19 position, and now it is on the 17th position in the search. After the next update, most likely, she will get into the TOP.
So now I understand the importance of this optimization method and use it. And I advise you.
By the way, besides , there are other services that can analyze your text. For example, . But when you check there, you will get different results - there is no division into classical and academic nausea, there is only a general figure. Comparing the same text on these two services, I came to the conclusion that Istio simply adds both parameters and bisects, and shows the average value. Therefore, I prefer to check on Advego to see both indicators.
Work takes up a large part of our lives. In addition, many of us spend a lot of time getting to the office or production, and then returning back. Plus, according to the results of research by psychologists, the thought of a boss or a team terrifies a good part of the working population. Of course, we are talking about the average employment. And if you remember what early you have to get up, then the thought of hard everyday life just brings melancholy. Now a new direction of activity is gaining more and more popularity - freelancing. You yourself are looking for customers, choose the project you will work on, and deliver it within the specified time frame. The most common branches of freelancing are programming, web design, 3D modeling and copywriting. Today we will talk about the latter. We will tell you what it is and consider such concepts as "text nausea", "water" and others that a copywriter has to work with.
What is copywriting?
In simple words, copywriting is writing a unique text. And here the tasks can be completely different. For example, rewriting is a retelling finished material in your own words. Of course, this does not mean that you can "fence" nonsense and conditionally preserve the meaning of the finished publication. You must modify what you write to achieve high uniqueness.
SEO copywriting is the writing of texts with keywords. Such articles are needed to promote the customer's website in search engines. Writing a new text and organically inserting "keywords" into it is not an easy task, which is why "SEO" is paid quite well. I would like to note that copywriters are people who can come up with a brand name or slogan. Various topics can be provided for you to write, but for the most part this is the content of sites: from articles about animals or cooking to advertising or blogs about technology.
How to become a copywriter?
Freelancing is an independent search for orders. Already after a while, when you gain experience, certain skills and knowledge, customers can offer you a job themselves. You can search for TK on the World Wide Web. But it is much easier to use the services of online exchanges.
in the Internet
There is a lot of work for both beginners and pros. The scheme of work is quite simple. You go through a standard registration and go to look for an order with the subsequent submission of an application. Further, the customer considers your candidacy and, if everything suits him, accepts the application. The work should indicate the deadlines for its implementation and the amount of payment. On decent exchanges, after the application is accepted, the payment amount is blocked on the customer’s account, and after the text is submitted and verified, the money is transferred to the contractor (that is, you). Funds are usually withdrawn to an electronic wallet or other electronic payment system. At first glance it seems that it is very simple. But writing a unique competent article that meets all the points of the TOR is not an easy task. IN terms of reference not only the number of printed characters, topics or keywords can be indicated, but also the percentage of uniqueness, text nausea, the amount of "water" and much more. Let's get acquainted with the basic concepts.
Nausea
Until recently, it was difficult to find information on the Internet about what nausea is, what types it is, etc. The performers had to either figure out what this means on their own, or consult directly with the customer. With the growing number of copywriters, there is much more information about working with texts. In this post, we share our experience.
In general, nausea is the number of repeated words in your text. Sometimes there are so many of them that it will be quite difficult for the average reader to perceive such material, not to mention the fact that it will not arouse interest at all. When something becomes too much, we are used to saying that we are already sick of it. Thanks to this figurative expression and the term we are considering appeared. The reader is literally sick of the overabundance of repetition.
Classical and academic nausea
Copywriters and SEOs are used to writing texts for keywords. Thanks to such phrases, the necessary information is faster and easier for the reader, who enters a query into the search engine. As a result, the site on which the text is posted rises higher on the pages of the search query. Ideally, it can be on the first page. Previously, there was an opinion that the more keywords the performer enters into the text, the better he will perform his task. However, such "enthusiasm" very soon played a cruel joke, and the site with the accumulation of identical phrases only fell in the rating. The thing is that readers from the first lines understood that the information was presented "clumsily", and instead of useful and sought-for material, they read only "keys" in a circle. They hurt the eyes and unjustified repetitions of words in the text.
Over time, this method of work was abandoned. Today, nausea plays a big role in determining the quality and evaluation of writing. This is the indicator determining the frequency of use of a word in a text document. There are two types of nausea - academic and classical. Next, let's look at each in a little more detail.
Academic nausea traces the presence of repetitions of certain words or phrases from key phrases or the keys themselves, while classical nausea counts repetitions of the same words, and even prepositions are taken into account. You can check this indicator on your own, simply by subtracting the material and understanding which repetitions can be removed so that the information is perceived easily and it is interesting to read. But in order not to waste a lot of time on such checks (believe me, there are enough of them in the work of a copywriter), you can use special services.
How to check the nausea of the text?
The Advego service will be an excellent assistant in this matter. The resource is free to use. You will see a window in front of you in which you will need to copy your article and click on the "Check" button at the bottom. In a matter of seconds, you will see the full statistics, the text check itself takes 1-2 minutes maximum with a slow Internet connection. There will be a number of characters, unique and meaningful words, and much more. We need to pay attention to the last two points - "classic document nausea" and "academic document nausea". After that, you can check with your own TK. But this indicator should not be overlooked, even if it is not spelled out in the task. On average, academic nausea is best kept within 8, and classical - 3-4. The latter is indicated by customers quite rarely, but it is also worth paying attention to.
Study the text - this is also important. It is good if the frequency of the word does not exceed 3%, but the customers also stipulate this separately. Just in order to reduce academic nausea, you need to reduce the number of repetitions, such words are listed at the top of the list. Replace them with synonyms or change sentences so that you don't need to use them. Check the text again. Nausea of the text should decrease. But there are other indicators that deserve attention.
Editing the text
Checking the text for uniqueness is perhaps the main task that a copywriter faces. This procedure must be performed by the contractor in the first place before placing an order. Quite a lot has been created for this a large number of various resources and special utilities. If the customer has every percentage of uniqueness on his account (for example, it is important for him that this indicator is not lower than 90%, and 89% will not suit him), most likely, he will tell you through which service you will need to check the document. It happens that the results of checks using different services differ significantly.
Spamming
If you hear about such a thing as "text spamming", know that we are talking about the same "nausea", just a similar phenomenon is called differently. If "Advego" calculates exactly the indicator of the ratio of the number of words used to the entire volume of the text, then, for example, on the Text.ru website this parameter is calculated as a percentage. You can also check for text nausea or spam using Istio.com.
"Water"
"Water" is the volume of words, phrases or even individual pieces of text, the absence of which does not affect the meaning of what is stated. These are empty phrases that the author enters to increase the overall volume of his "work" or does it unintentionally. Water in the text of a good copywriter is minimized. To determine this indicator, use services such as Text.ru, or try to "clean up" what you have written yourself. Remove the sentences and, if this does not affect the general meaning, feel free to cross them out forever. Such a text check will help a novice copywriter see his mistakes for himself.
In conclusion, I would like to say that the work of a copywriter is quite difficult. Such activity requires perseverance and certain knowledge. Today we got acquainted with the basic terms used in copywriting, and even learned what text nausea is. So, you can avoid such mistakes. We hope that the acquired knowledge will help you conquer new heights in such a difficult task as writing unique, competent and interesting texts.