I tried Trade-in from Apple in Russia. IPhone Trade-in in Russia: how and where to exchange an old iPhone for a new one Where to return your old iPhone

03.11.2017 The promotion has expired

Discount on a new iPhone = purchase price of an old iPhone + additional discount of 5,000** rubles

Promotion dates:

The promotion has ended. You can familiarize yourself with the new terms and conditions of the promotion.

Rules of participation:

  1. Bring your iPhone to the MTS sales office.
  2. An office employee will evaluate your smartphone using a special program and name the purchase price based on the Partner’s price list***
  3. Get a new iPhone at a discount equal to the cost of repurchasing your iPhone.

** An additional discount of 5,000 rubles is valid when purchasing an iPhone 8/8 Plus.

*** Get acquainted with the price list of the Partner Mobitech LLC, with the price list of the Partner Belmont LLC.

Important!

Used iPhones must be in good condition: without significant external damage to the case and screen, with working functional buttons, and without signs of damage from contact with water.

Used iPhones must be purchased in Russia from authorized dealers (list available at www.apple.com/ru)

You can find out the details of the promotion

03.11.2017 to 30.11.2017 in MTS showrooms (JSC RTK, OGRN 1027739165662, 109147, Moscow, Vorontsovskaya St., 5, building 2, hereinafter referred to as the Promotion Organizer) to clients - individuals who have reached the age of 18 age, you have the opportunity to hand over a used Apple iPhone smartphone (models from iPhone 4 and newer) and receive a discount when purchasing a new Apple smartphone, in exchange for an old smartphone handed in under the promotion (the purchase is made by the Promotion Partner - Belmont LLC, OGRN 5167746493547, 125047, Moscow, 4th Lesnoy Lane, 4, office 511, and Mobitech LLC, OGRN 1177746461859, 109147, Moscow, Taganskaya St., 17 -23, room 1, floor 2, room 26, hereinafter referred to as Partner), as well as an additional discount of 5,000 rubles when purchasing an iPhone 8 / 8 Plus. The organizer of the event has the right to refuse to accept an old smartphone if there is obvious damage. When purchasing as part of a promotion, you can purchase a smartphone on credit, except for credit under the free payment scheme. The promotion cannot be combined with other discounts and special offers. A client who returns one used smartphone can receive a discount on only one new smartphone purchased. The number of smartphones participating in the promotion is limited. The organizer of the promotion reserves the right to end the promotion early in the absence of promotional goods. Details of the promotion, including information on the list of salons, the list of smartphones, the amount of the discount and the list of damages that limit participation in the promotion, and other details of the promotion, please check with employees at MTS salons and on

A program for exchanging old iPhones for new ones with an additional payment (trade-in) has started in Russia. Acceptance of used smartphones from the Apple company is carried out by retail chain stores re:Store, "" and . The project coordinator is the American Belmont Trading. I found out how this mechanism works, and not only in the gadget market.

Valuable addition

According to him, iPhone buyers under the program for exchanging old devices for new ones can purchase them at a reduced price. At the first stage, you can buy a new iPhone via trade-in by paying the difference in cash or by credit card, Tikhonov said. In the future, it is planned to launch credit products.

Mandatory conditions: the device to be handed over must be purchased from an official Apple seller in Russia and be in working condition. Thus, a large category of owners of “gray” smartphones cannot participate in trade-in.

“This can be any iPhone model, starting with iPhone 4. To exchange, the buyer does not need to bring packaging or peripherals from the old smartphone, only the device itself and a passport,” Tikhonov explained.

For her part, the head of the public relations department of Inventive Retail Group told Lenta.ru that in re:Store stores you can sell iPhone 4 and newer, and buy iPhone 6 and newer.

“The iPhone to be returned must be purchased from an authorized Apple partner in Russia. The case has no visible damage, all buttons are in place and working,” Semushina emphasized.

The procedure for identifying the owner of a smartphone in re:Store is simplified: in the presence of an employee, the client must deactivate the “Find iPhone” function. A passport is required to confirm age: according to the terms of the promotion, only individuals over 18 years of age can take part in it.

The program in re:Store is valid until August 13, but depending on the results it may become indefinite, Semushina clarified. “Trade-in in Svyaznoy is not a marketing campaign, but an open-ended program, the capabilities of which we plan to expand in the future,” Tikhonov said.

Valuable addition

In the Svyaznoy network, the size of the discount on a new iPhone under the trade-in program depends on the model of the old smartphone being traded in and can reach several tens of thousands of rubles. In re:Store stores, the discount can reach 30 percent, depending on the iPhone model.

According to Semushina, specially installed software checks the phone and sets the discount level. The iPhone is checked for growth and for internal damage.

“The cost of a smartphone to be handed over is set in accordance with the prices for used equipment on the official international markets for mobile devices. The cost of the returned smartphone will be counted towards the price of a new one,” Tikhonov noted.

The number of iPhones that a buyer can exchange at Svyaznoy is unlimited. However, each old iPhone goes strictly towards the payment of one new one.

How it works

Russian consumers have long been familiar with the nuances of making trade-in purchases. Retailers of electronics and household appliances practice exchange programs with an additional payment for old televisions, refrigerators and other kitchen “gadgets”.

Photo: Evgeny Pavlenko / Kommersant

Stores often provide customers with a symbolic discount on the purchase of a similar new product. It does not depend on the model or year of manufacture of the equipment being scrapped. But, as a rule, it comes with a bonus in the form of free removal of large equipment and delivery of new ones.

Trade-in also works in the automotive and real estate markets. There are some peculiarities here. In particular, car dealerships prefer to deal with cars that are no older than 10 years, are in good working order and have liquidity. For cars that could potentially be stuck in the showroom for a long time, the repurchase discount can reach 40-50 percent of their market price. If in countries up to 80 percent of cars are purchased in exchange for old ones, in Russia this figure does not exceed 15 percent.

As for offsetting an old apartment when buying a new one, this process in most cases is quite lengthy. Housing can only be sold quickly at a large discount. Be that as it may, according to experts, up to 10 percent of real estate transactions are carried out on trade-in terms.

Closer to the market

The introduction of the trade-in program by Apple Corporation in Russia is a logical step in the fight to increase market share, says the deputy director of the analytical department of Alpari.

“Apple products, primarily iPhone smartphones, have always been sold in the premium segment. With the introduction of the trade-in program, the company can occupy a more budget segment by selling used or refurbished smartphones at lower prices,” she noted.

Photo: Safron Golikov / Kommersant

At the end of the first half of 2017, the volume of the Russian smartphone market in monetary terms amounted to about 185 billion rubles (approximately $3.1 billion), Milchakova recalled.

At the same time, Apple's share in monetary terms, according to Telecom Daily, was 29.7 percent, and the share of its closest competitor Samsung was 32.8 percent, the analyst said. In her opinion, it will not be easy for Apple to oust the South Korean manufacturer, which has long been present in the low-cost segment of the market.

“In addition, in Russia, trade-in in the field of household appliances is not in such great demand as, for example, trade-in in the field of cars and some premium goods, in particular jewelry,” Milchakova shared her doubts.

World famous American company Apple never tires of delighting us with new and new generations of “Apple” smartphones. If you are the owner of an “old” iPhone 5th or 6th generation, now you can exchange it for a new model. our company "website" offers a service popular in many countries around the world - Trade-in iPhone or iPhone exchange. This will allow you to profitably return the device of an outdated model and, after paying an additional payment, get a new “Apple” smartphone of the latest model.

What is good about the iPhone exchange service offered by our company?

As soon as he appeared in our company, iPhone exchange service immediately became in demand and popular among users of Apple devices. And this is not surprising. After all, as part of it you can exchange an older generation iPhone for the latest model. For this you no longer need:

  • put your old iPhone up for sale using special Internet sites and virtual bulletin boards;
  • answer endless phone calls, meet with potential buyers, demonstrate a device for sale;
  • bargain with buyers and inevitably reduce the price.

iPhone exchange in our company produced in a short time. You will only have to pay the difference in price of the old and new device. The iPhone trade-in program has a number of advantages:

  • complete absence of any risks;
  • quick assessment of the device to be exchanged by an independent expert;
  • offering an adequate price for your old smartphone;
  • transaction completed within an hour.

Exchange of iPhone for a new one we offer allows you to save up to 40%. Along with the new iPhone, we provide customers with a warranty card and all the necessary documents. Exchange of an iPhone is a profitable offer, which we recommend to all owners of Apple devices of the 5th, 6th and 7th generations to take advantage of.

Conditions under which iPhone exchange is possible

Exchange of an old iPhone is a tempting offer from our company. Its conditions are:

  • iPhones released between 2013 and 2018 inclusive are subject to exchange;
  • the assessment of the device to be exchanged is carried out in the presence of the customer by our experts;
  • iPhone exchange is possible under various conditions;
  • People over 18 years of age can exchange an iPhone in our company.

If all of the above conditions suit you, an iPhone exchange with an additional payment can be made right on the day of your application. We guarantee absolute legality and transparency of the transaction. Instead of an outdated model of an Apple device, you will receive a brand new iPhone, saving a lot on the exchange.

How does iPhone exchange work in our company?

You can order an iPhone exchange service from our company without leaving your home. It is enough to send us an application by e-mail indicating:

  • device model and its detailed description;
  • available equipment (charger, flash card, memory cards);
  • serial number;
  • number of repairs and their nature.

Additionally, it is recommended to indicate in the application the model for which are you planning to exchange an iPhone?. We undertake to respond as quickly as possible. If it is positive, then we are waiting for you with your old device in our office, where it will be quickly assessed. After this, we will make you a favorable price offer. We exchange an iPhone for a new one at a good market price. The price we offer for an old iPhone will be higher than what pawn shops and mobile device resellers can offer you.

If you accept our price offer, we will exchange the iPhone with an additional payment of the difference for the model you specified in the application. iPhone exchange the company's "website" will be simple, secure and cost-effective.

Since July 26, 2017, Apple’s program for exchanging old iPhones for a discount when purchasing a new gadget (trade-in) has become available to Russian users. Surely many users will be interested to know how this program works, how profitable it is, and which iPhones are covered by Apple’s offer.

What is iPhone Trade-in?

“iPhone trade-in” is an Apple program for exchanging old devices for new ones. iPhones handed over in exchange are assessed by specialists according to three criteria: the novelty of the gadget version, its condition (operability of hardware modules) and appearance. The amount for which the smartphone is valued is provided as a discount on the purchase of an iPhone.

A program for exchanging (trade-in) old iPhones for new ones in Russia was launched by Apple’s partners - the Svyaznoy network and re:Store.

Where can you exchange old iPhones for new ones in Russia?

Currently, the exchange program operates in re:Store and Svyaznoy stores, where you can evaluate the gadget and, if desired, buy a new model with a corresponding discount. In the near future, the retailer M.Video, which is currently negotiating with Apple, will also join the program.

Trade-in program expiration date

According to initial information, the trade-in program in Svyaznoy and re:Store is unlimited. However, as it became known from the terms of the program in re:Store, it turned out that the promotion at the retailer’s outlets is valid from July 22 to August 13, 2017. In the terms of the Svyaznoy program, the expiration dates of the program are not specified.

Which iPhone models can be exchanged under the trade-in program in Russia

The program applies to the following iPhone models:

  • iPhone 4 8/16/32 GB
  • iPhone 4S 8/16/32/64 GB
  • iPhone 5 16/32/64 GB
  • iPhone 5S 16/32/64 GB
  • iPhone 5C 8/16/32 GB
  • iPhone 6 16/64/128 GB
  • iPhone 6 Plus 16/64/128 GB
  • iPhone 6S 16/32/64/128 GB
  • iPhone 6S Plus 16/32/64/128 GB
  • iPhone 7 32/128/256 GB
  • iPhone 7 Plus 32/128/256 GB
  • iPhone SE 16/32/64/128 GB

That is, all versions of the Apple communicator, starting with the iPhone 4, are subject to exchange.

What iPhone models can be bought under the trade-in program in Russia

iPhone models eligible for discount:

  • iPhone 6 32 GB
  • iPhone 6 Plus 32/128 GB
  • iPhone 6S 32/128 GB
  • iPhone 6S Plus 32/128 GB
  • iPhone 7 32/128/256 GB
  • iPhone 7 Plus 32/128/256 GB
  • iPhone SE 32/128 GB

For example, if you are no longer satisfied with your iPhone 6 Plus due to its large size, you can easily return it and get a discount on the purchase of a smaller iPhone SE.

Is there an installment plan when purchasing an iPhone through the trade-in program?

You can purchase an iPhone through the trade-in program either in cash or on credit. Please note that apart from the appraisal discount, no other discounts are provided.

How is an old iPhone appraised?

The amount of the discount on the purchase of a new iPhone is determined after checking the gadget using special tools from Belmont Trading to assess its technical condition, study the appearance of the smartphone and check its functionality. Next, the specialist informs the buyer about the amount at which the device is valued. If he is not satisfied with the size of the discount, he may refuse to return the smartphone.

What's the maximum discount you can get when you trade in an iPhone?

The maximum possible discount on the purchase of a new iPhone in exchange for a used smartphone is 30%.

How profitable is it to trade in a used iPhone?

In fact, selling a used iPhone on the secondary market is more profitable than trading it in. However, this program will be useful for those who do not have the opportunity or desire to sell a smartphone.

Can I exchange an iPhone if it is in poor condition?

As part of the trade-in program, gadgets with poor technical condition and appearance are accepted. True, in this case the discount will be small. If we are talking about a completely “dead” device, store employees may refuse to accept it.

Can iPhone owners who purchased the gadget in installments take part in the program?

According to the terms of the program, it does not apply to iPhones that were purchased in installments without a down payment or overpayment.

Is it possible to get money for trading in an iPhone?

No. The program only provides for the provision of a discount, but not the issuance of funds.

Devices are subject to exchange if the gadget does not turn on, the glass is broken, the case is deformed, liquid has entered, or you simply want to exchange your old device for a new one of the same type.

You definitely need to know your iCloud

If you do not know iCloud, it is impossible to exchange the device

Exchange takes from 3 days

Warranty for new device

Cost of replacing iPhone and iPad with a new one

iPhone, Apple Watch Replacement cost

  • iPhone 6 from RUB 6,000
  • iPhone 6 Plus from RUB 6,000
  • iPhone 6S from RUB 6,000
  • iPhone 6S Plus from RUB 6,000
  • iPhone 7 from RUB 6,000
  • iPhone 7 Plus from RUB 6,000
  • iPhone 8 from RUB 6,000
  • iPhone 8 Plus from RUB 6,000
  • iPhone X from RUB 6,000
  • iPhone XS from RUB 6,000
  • iPhone XS Max from RUB 6,000
  • iPhone 11 from RUB 6,000
  • iPhone 11 Pro from RUB 6,000
  • iPhone 11 Pro Max from RUB 6,000
  • Apple Watch from RUB 6,000

iPad Replacement Cost

  • iPad Air from RUB 6,000
  • iPad Air 2 from RUB 6,000
  • iPad mini from RUB 6,000
  • iPad mini 2 from RUB 6,000
  • iPad mini 3 from RUB 6,000
  • iPad mini 4 from RUB 6,000
  • iPad PRO 12.9 from RUB 6,000

In life, there are various force majeure circumstances, which often end disastrously for mobile equipment. The new iPhone 6 plus sometimes “dies” for various reasons.

Most often, smartphones fail due to being drowned. Water entering the charging channels and the headphone socket, slots for speakers and microphone, which are not protected from moisture, then enters the case, causing a short circuit.

Usually the contacts burn out, less often the matrix peels off and the pixels “burn out.” Sometimes water gets into the SIM card compartment. The contacts of the SIM card are covered with a layer of oxidation, which damages the phone.

The most fatal “wet” failure from the point of view of data preservation is water getting into the battery compartment and/or instead of fastening the flash memory. The first leads to a short circuit, the second is the loss of everything that was not backed up through data exchange with iCloud.

The second most common cause of failure of these devices is breakdowns associated with excessive external force on the case (phone drops, impacts, etc.).

Damage is caused in a variety of ways: from chips of the screen, which bring with them a guarantee of the appearance of a “cobweb” on it, to unintended bends of the case, making comfortable use of the device impossible.

These, like many other similar cases, make owners sad if they happen. It’s especially offensive to those who bought a new iPhone 8 or iPhone 8 Plus, since the price tag for “top” Apple equipment in official stores is approximately 60 thousand Russian rubles.

iPhone owners have few obvious options: contacting the official center is expensive, because the guarantees do not cover damage to equipment caused by the owner; non-officials - dangerous, because It will be difficult to demand anything from them in court if your iPhone is scattered into parts all over the world.

Not many people know that in this situation you can solve your problem by going to special points and exchanging your iPhone 8 Plus - iPhone X for a new one (there are several such points in Moscow).

An exchange is the best way out of a situation with a broken gadget if the warranty expires or is terminated due to damage incurred.

Pros of exchange

This move has many advantages, here are some of them:

  • The exchange involves receiving a smartphone whose characteristics are similar to those of the broken one (if you bring your iPhone 8 Plus with 256 GB of memory for exchange, then you will not be given, for example, an iPhone 6S or any other except the same iPhone 8 Plus, only in working order) ;
  • An exchange with a surcharge will cost the user less than buying a new phone (for example, an iPhone 8 Plus, which costs about 60 thousand in the official store, will cost about half its cost when visiting an “exchanger”). This is especially felt by users of the iPhone 8 Plus with a large amount of memory “on board” (128/256 GB);
  • An exchange made at the service center will give you the right to receive warranty repairs within three months from the date of receipt of the phone;
  • Exchange is safer than the services of unauthorized workshops that repair equipment illegally;
  • An exchange with a surcharge as a result for the consumer is receiving a completely new phone to replace the old one.

Exchange rules

If you decide to exchange your phone. The first and most important rule is that the phone must be unlinked from icloud. Refurbished devices are also allowed (replacement of screen, cables, etc.). When checking at an exchange point, traces of unauthorized soldering, replacement, etc. may be found on the motherboard and other parts of the device, which will increase the cost of exchanging this device.

They will also check the serial numbers of the motherboard and the device itself on your phone - they must match and be easy to read for the exchange to be successful.

However, it is possible to change the glass and display.

Some items do not allow exchange if the damage to your phone is critical and the latter cannot be repaired.

Many of these clauses require users to unlink their device from the iCloud service. There is no need to worry, this is just a measure to suppress attempts to exchange stolen equipment for “clean” ones.

If the exchange offices turn you away, then there are two options left, mentioned at the very beginning of the article.

We again warn you against the temptation to visit non-specialized establishments that provide repair services for Apple equipment. The low price often does not hide the professionalism of the employees, savings on spare parts, or involvement in the market for stolen equipment. In general, the risk is unjustified.